Tom Cridland launches 30 Year Prints collection

Tom Cridland's GMOAT 30 Year Sweatshirt

Tom Cridland has done it again.  He bursted onto the world stage in 2014 with a fashion brand that makes Sweatshirts and T-Shirts that caame with a 30-year guarantee, made out of organic cotton and recycled polyester.

Gimme Hot Chicken 30 Year Print Tee.

Now Tom has just launched a collection of Tees and Sweats -  30 Year Prints - in collaboration with legendary illustrator and author Ian Beck.  A selection of the Tees and Sweats are shown here.

You may recall Ian designed Elton John’s iconic Goodbye Yellow Brick Road artwork and has sold more than one million copies of his books all over the world.  He has recently been working with children's book author Philip Pullman again.

Tiger Head 30 Year Print Sweatshirt

Tom Cridland  has been making clothing with a 30 Year Guarantee since 2014. His brand is strongly opposed to the fast fashion mentality and argues that clothing should be treasured, not treated as quickly disposable.

Meanwhile to meet the challenges posed by the pandemic, Tom has also designed a new line of recycled cotton and polyester "Ecomasks," also available on his website.

Tom said of Coronavirus and the lockdown: “Like all businesses we are hoping the lockdown will continue to ease as it is having a devastating and arguably unnecessary economic, social and cultural impact on so many people that is causing severe mental and physical distress not even related to the virus itself. If governments adopted a more nuanced approach to tackling Covid-19 we would mitigate the looming catastrophe. On a side note, there is very little mention of all the waste caused by plastic disposable masks.”