They did hope they need not have to come to this but recent decisions by the French government banning the resumption of events of more than 5,000 people until after 31 October, along with new travel restrictions in many countries and the resurgence of an increased health risk, Première Vision have thus announced the cancellation of the physical show at Paris Nord Villepinte this September.
PV Paris will proceed with an exclusively virtual format, the Digital Show on 15th and 16th September.
Throughout the past few months Première Vision, the international trade fair for creative fashion professionals, was determined to organise the September edition of Première Vision Paris, to support the fashion industry in the face of the unprecedented Coronavirus crisis, while guaranteeing all the requisite health and safety conditions would be in place. Encouraged by the initial indications of an improved health situation, and by the opening up of Europe after the lockdown, as well as by an increase in visitor pre-registrations in recent weeks, Première Vision did opt to maintain the physical edition of its Paris show this 15 and 16 September.
However the organisers will proceed to stage the exclusively virtual format, the Digital Show on 15th and 16th September, confirming the industry's accelerated embrace of digital initiatives, a format that has been adopted by many trade institutions.
Even in the current climate of uncertainties, it is not a time for standing still but to join up with major players in your industry. As the saying goes, there is strength in numbers.
So, it is not surprising for the industry to learn that, in search of new financial partners, Tranoï, a leading organizer of BtoB events for creative fashion brands, has joined the GL events Group, which is a 49% shareholder of the Première Vision group.
This is a major move to strengthen the two major players, creating a unique hub of physical and digital BtoB events, services and content to meet the market’s new challenges, from the upstream to the downstream of the global creative fashion industry.
Tranoï and Première Vision tell the industry that they share a common vision of fashion, both focusing on the creative process and championing the kind of unique, creative approaches that give the industry its force and richness.
This shared vision is strengthened by their complementary nature within the industry. Each operates in the fashion sector but at different stages in the value chain, thus creating an integrated hub of fashion events. The combined expertise of the Tranoï and Première Vision teams provides an unprecedented synergy to develop and implement new projects to meet the challenges facing the fashion industry.
Boris Provost, Managing Director of Tranoï expands on its vision: “Our goal was to work with established partners who could provide complementary expertise, to collectively develop our offer of services. GL events and Première Vision meet every aspect of these requirements. The resulting synergy between two fashion and trade-show experts will help us develop ambitious transversal projects and provide an innovative offer of services for the entire market. I would also like to thank the Tranoï teams for their commitment, as well as all the partners who supported us during our search for new shareholders.”
Gilles Lasbordes, Managing Director of Première Vision adds: “With this closer relationship, as with the alliances we forged in 2019 with Fashion Source in China and The Materials Show in the USA, we continue to pursue our strategy of building a global and complementary offer as closely aligned with the market’s needs as possible. We look forward to collaborating with Tranoï’s teams, whose expertise will help give rise to new projects and, above all, new solutions to support the entire industry in this complex and fast-changing environment.”
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