Copenhagen Fashion Week launches its new digital universe, CPHFW72H, designed to stream this season's shows, talks, and events.

Founded in 1999, Stockholm-based Whyred joins Copenhagen Fashion Week showing its elevated classical designs, with a focus on wardrobe staples.  They recently announced their new Creative Director, Jessy Heuvelink, joined the team Spring 2020.

This season, Copenhagen Fashion Week features 32 shows and presentations from a breadth of designers like Ganni, Stine Goya and Holzweiler.

While the show continues to host physical events, this edition of fashion week will expectedly be adapted in compliance with the Covid-19 health and safety measures.
Furthermore, in order to make it possible for all brands to participate, there are no rules dictating the show format. The result is a range of installments - pre-produced and live - with everything from adapted runway shows, presentations, films, exhibitions, and installations.

Beginning with a digital show on Monday 10 August at 10 am CET, Swedish brand Whyred inaugurates the new digital universe CPHFW72H celebrating 72 hours of shows, events and talks. Henrik Vibskov will officially close fashion week with a physical presentation to be livesteamed.

The new universe CPHFW72H - presented on copenhagenfashionweek.com - gathers together a progeamme of talks and events all in one place to live-stream Copenhagen Fashion Week's digital advisory board consists of Ganni founder Nicolaj Reffstrup, Moon CEO Martin Gjesing, Stine Goya CEO Thomas Hertz, Holzweiler creative director Susanne Holzweiler, Marimekko CEO Tiina Alahuhta-Kasko and Hope creative director Frida Bard.

"We are very excited to fulfill the vision of a hybrid version of Copenhagen Fashion Week, meaning that anyone - whether in person or digitally - is able to access this season's 32 shows and presentations," states Cecilie Thorsmark, CEO of Copenhagen Fashion Week. "We're extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers," continues Ms Thorsmark. 

Anticipating the absence of several international journalists, editors and buyers this season, each designer on the show schedule will engage in a live Q&A with some of the most experienced fashion professionals in the world from the likes of Vogue Runway, Vogue Business, Forbes and WWD directly following their show. 
In the present climate, Copenhagen Fashion Week introduces "Small Talks - Big Conversations" - a string of important discussions delving into real, sometimes uncomfortable, topics crucial to moving forward.
To be featured are topics like "Anti-racist practices in the Scandinavian fashion industry" and "Working conditions for emerging designers," hosted by speakers such as Fanny Moizant, co-founder of Vestiaire Collective; Sara Maino, head of Vogue Talents; and fashion activist and professor Kate Fletcher.   Visit copenhagenfashionweek.com to see the schedule of events, talks programme and live Q&A's.