The Mac Effect comes to the rescue to weather the storm!

Among the many ingenious looks proposed by designer brands at Copenhagen Fashion Week for Spring Summer 2021 is the unmistakable look influenced by the Mac coat, also known as the trench coat.  

REMAIN is a women's ready-to-wear brand from Birger Christensen
founded in Copenhagen in 2018.

With the world still struggling to contain the Covid-19 pandemic, it is understandable that we want to seek protection and this iconic coat traditionally essential for the British climate, is now adopted by designers to weather the storm that we are all in.

Designers Remix

The brand taking the theme to great extreme is Designers Remix (see above) founded by creative director Charlotte Eskildsen and her husband and CEO, Niels Eskildsen. Riding high on a voluminous silhouette, Remix also takes the trench coat further with a layering look. The brand started in 2002 remixing deadstock products following a sustainable philosophy. Since then, they have successfully developed the company into an award winning global brand available in stores across Europe, the Middle East, Russia, USA, and Asia. Today Designers Remix has become a true favorite among several international influencers and celebrities.

Brogger

Brøgger's version is highlighted with sportswear inspirec details.  The luxury clothing label based in London, UK is designed by Danish designer Julie Brøgger.   The collections play between the feminine and the masculine, varying from sharp tailoring to soft silhouettes, consistently balanced on the edge between formal and day wear. Brøgger celebrates playful and bold fashion with craftsmanship and quality in focus. Brøgger stays committed to producing only in United Kingdom and E.U, as well as sourcing all materials from these regions.

Mark Kenly Domino Tan 

The brand Mark Kenly Domino Tan targets the modern woman who has an eye for timeless designs both luxurious and functional for work and for formal occasions. While silhouettes are minimalistic, feminine and classic, the result is contemporary. The collection is divided into five key programs with which Mark Kenly Domino Tan generally works from. 

Baum und Pferdgarten 

Founded in Copenhagen in 1999, Baum und Pferdgarten condones timeless and design-led collections are full of unexpected playful contrasts. The brand name is an interplay between the surnames of the founding Creative Directors, Rikke Baumgarten and Helle Hestehave. Throughout their long-standing partnership, Rikke and Helle have continuously complemented and pushed each other, resulting in covetable pieces in beautiful fabrics, memorable prints and bold colours. "We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many different ways by many different women. We create clothes that help women tell their own story." today, Baum und Pferdgarten collections can be found in selected department stores and retailers in more than 25 countries worldwide.

Lovechild 1979

Lovechild 1979 is a Copenhagen-based label under Creative director Anne-Dorthe Larsen and her all-women design team make clothes authentic to their own tastes, creating pieces that transcend seasons and flow with your personal style. The Lovechild 1979 aesthetic is feminine yet grounded by masculine, tailored silhouettes.

Remain

REMAIN is an interpretation of the modern woman. Each collection is created from a desire to simplify life for busy, fashion-conscious women living an urban life, featuring easy dressing shaped as an accessible and contemporary everyday uniform.

REMAIN places focus on tailoring and pattern making combined with carefully selected fabrics.Colours, silhouettes and fabrics put together for a sophisticated look with a focus on wearability, strong, simple pieces that corresponds to current trends, lifestyle and needs.

All photos from Copenhagen Fashion Week held in August 2020.