Handwoven fabrics from India's Translate put focus on the age-old art of Ikat

India's Translate focuses on reviving the age-old craft of handwoven Ikat for its apparel and home textile label.

"We aim to transform the trandition handcraft to comfortable, timeless clothing and lifestyle, "

says Translate.

It was exciting to find exhibiting at Pure London in February 2020, the Indian company Translate which showcased its array of Ikat craft techniques are transformed into contemporary fashion.

Co-founders, husband and wife Vickas and Vinita Passary explained that they want to create awareness for India's rich heritage in handcrafted textiles. "We celebrate the craft of Ikat by sustaining the exquisite beauty it inherits through our modern re-interpretation of heritage," she said.  "Our premise that 'hands are the value addition', the materials are passed through several hands to create works that are unique.
Translate was established along with textile artist Mr Chandrasekhar.
The company's aim is to give new lease of life to the Ikat craft techniques by empowering and providing consistent employment to the sixth generation artisanal communities.

Skilled artisans, weavers, designers and many more talented hands are involved in the design studio set up at Translate for creating a wide array of Ikat designs.

Ikat is one of the oldest known patterned textiles in the world, with a history that spans across multiple cultures and is known to have existed in India since the 6th Century.

Photos courtesy of TRANSLATE.

Ikat is a resist dyeing technique used to pattern textiles and the word ‘ikat’ comes from the Malay-Indonesian word for ‘tie’. Traditionally, Ikat were symbols of status, wealth, power and prestige because of the time and intricate skill involved in the weaving process.

With its continuous and sustained effort to work with the Ikat weavers, Translate is able to ensure the craft is kept alive and authentic.

Première Vision Paris records drop in visitors due to Coronavirus crisis

In total, 44 414 international visitors for a distinctly particular February 2020 edition.

Understandably visitor numbers to the February 2020 edition of Première Vision Paris, the world’s leading trade show  for upstream global creative fashion industry, dropped by more than 20% compared to the February 2019 show in the face of a travel ban from many countries and areas greatly affected by the Coronavirus, in particularly from China, which has become one of the key markets for European and international fabric and fashion professionals.

Nevertheless, organisers welcomed 44,414 international visitors and buyers from 124 countries to the event, held February 11-13, to view the latest on offer from 1,710 exhibitors in yarns and fibres, fabrics, leathers, surface designs, accessories and fashion manufacturing - with 48 countries represented.  
This was a solid showing, reported the organisers, despite 45 Chinese companies initially registered were not able to attend the show nor be represented by their European teams.  
Attendees voiced their approval for an event rich in inspirations, experiences and expert and strategic talks on the sector’s key issues, including eco-responsibility, technologies, societal changes, unique know-hows and more, said the organisers.  

The show also incorporated a full programme driven by eco-responsibility, engaging visitors with a Smart Creation area that welcomed 58 exhibitors who presented their latest eco-responsible innovations and fashion tech, in addition to hosting a full range of conferences in the Innovation Talks Area to explore the fashion of tomorrow, all of which were particularly well attended.
Fashion trend information prepared by the Première Vision fashion team for spring-summer 2021 was also highly acclaimed, with forums and seminars were filled to capacity, notably that dedicated to the dynamic Sport & Tech sector.  The «Mutations» exhibition exploring the link between technology and nature was well received, and the private evening organised at the Musée des Arts Décoratifs for the «Marche et démarche» exhibition dedicated to lace at Maison d’Exceptions added a new dimension to the show in February.


Starting from 2021, Première Vision Paris has announced that it will be changing the calendar of its flagship event, to the end of January/early February for the spring-summer collections, and to the first two weeks of July for the autumn-winter collections.

Première Vision Paris said the change is necessary in order to meet the requirements of a market in which collection creation and delivery timings have by and large multiplied.

Specifically, in 2021, Première Vision Paris will be held from 2 to 4 February for the Spring-Summer 22/23 collections and from 6 to 8 July for the Autumn-Winter 22/23 collections.


Meanwhile Première Vision Group has announced the launch of a new show in China scheduled to take place November 27, 28 and 29 2020 at the Shenzhen Convention & Exhibition Centre, bringing together a creative range of materials  – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers, according to PV, saying it will enable the PV group to establish a position in China in this market that is expected to become the world’s largest in terms of clothing and luxury goods as of 2025.

This will be a side-by-side show to be held in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen, in the South of China, an area which is now fast becoming an international hub for the region’s textile and fashion industry (due to its proximity to Hong Kong and GuangZhou) and technological developments.

The pop sensibility of Tom Dxon’s SWIRL vase collection

Following a successful 24-hour campaign in Paris, the British design supremo Tom Dixon’s new collection of vases by name of SWIRL is now officially launched in store.

Available in a range of shapes and sizes, the SWIRL vases represent a psychedelic update of an Italian post-modernist aesthetic, created from a series of geometric forms stacked upon one another to create multi-dimensional, functional sculptures.
Featured here is a selection of Tom Dixon's guerrilla photoshoot at the Palais de Tokyo in Paris.

The unique process involves recycling the powdered residue from the marble industry, mixed with pigment and resin to create blocks of material that can then be sawn, sliced and turned on a lathe.

STEM, SMALL and MEDIUM vases are inspired by Ikebana, which is the Japanese art of flower arrangement. Anchored with a heavy base, the cylindrical vessels allow branches and flowers to cantilever out.


SWIRL is a series of geometric forms stacked upon one another to create multidimensional, functional sculptures; each piece features a unique pattern due to the pouring process.   The Swirl family includes also coat hooks, bookends, furniture and other decorative designs.

MERCI MAMAN launches Mother’s Day collection with CATH KIDSTON

Two great brands come together to add sparkle to that special Mother and Child connection.

Personalised jewellery brand Merci Maman has teamed up with British retailer Cath Kidston to launch a unique mix & match jewellery collection just in time for Mother’s Day.

The Cath Kidston X Merci Maman are available to order in selected Cath Kidston stores and online at www.mercimamanboutique.com from February 17th.

The collaboration honours motherhood and celebrates the special relationships we have with the mother figures in our lives, offering a unique and personalised gift to mark the occasion.  

This is the first time Cath Kidston has released personalised jewellery.

Customers select their favourite Cath Kidston fabric bracelet, pick a Merci Maman charm, either in gold or silver, then personalise the charm with hand-engraved names, dates, or messages.
Available in five different iconic prints, the bracelets come in three different sizes, child, teen and adult, including the “Mummy & Me” matching set. Several different charms are offered, providing multiple personalisation options.

London designer uses computer programme to capture colours and energy of London

Once in a while, something catches your eye and you just have to stop and investigate.  That was the case at the Scoop contemporary fashion trade fair last week where after seeing many attractive collections aisle by aisle by different brands, a range of scarfs in a wonderful expansive range of colours caught my attention.

Scarf called SOHO featuring the intensity of nightlife,

with bright neon tempered by plush green and blue blocks of colour.

For once, Scoop was held not at the Saatchi Gallery (due to a major show on the Golden Egyptian Pharaoh Tutankhamun) but at the Old Billingsgate Market near the City of London by the River Thames.  This location represents a slice of London’s history and thus fitting to find participating at Scoop a London-based designer whose scarf designs are an embodiment of London itself.

The designs are taken from London architecture and landmarks, capturing the colours and energy of the capital.

Scarf named St Pancras, capturing the bold brick colours of the Victorian red brick landmark against a foggy

winter sky.

Originally from Taiwan, London-based designer Yen-Ting Cho designs his own digital software to create his unique and dynamic abstract patterns of luxury scarfs in merino wool, silk and bamboo fibres, as well as pocket squares.

London Blue, combining classic rich blues with palatial gold.

Cho has rather impressive credentials.  While he has a PhD in Innovation Design Engineering from the Royal College of Art in London,
he also has a Master’s degree from the Graduate School of Design from Harvard University, he was awarded Film Study Center Harvard Fellowships and his animation practice has received awards internationally too. He has worked at INVIVIA (Cambridge, MA), and designed interactions for Microsoft Surface, GSD and the Guggenheim Museum, New York.

Since setting up brand, his scarfs are already selling well across the US, as well as in Europe (France, Germany, Portugal, Austria, Greece, Monaco) as well as in Asia (including Taiwan, China and Japan) and in the UK, in Bath and Scotland.  Although now he would like to find stockists in London.

Eastman Naia™ cellulosic staple fiber debuts at Première Vision Paris

Makers of sustainable fibres and producers of materials of eco credentials are launching their new products this week during the Premiere Vision Paris, the international fashion and textile exposition, Feb. 11-13 to entice the global industry that is determined to make sustainability a major focus.

US company Eastman, the maker of sustainably sourced Naia™ cellulosic filament yarn, announces the expansion of its Naia™ fiber portfolio at PV Paris this week where it has a booth as well as a stand in the Smart Creation area.

Eastman’s global marketing director of textiles Ruth Farrell said, with the introduction of its new cellulosic staple fiber, Naia™ offers another versatile eco-conscious material choice for sustainable fashion.

“We have been working with a strong network of innovative spinner partners around the world to introduce our new Naia™ cellulosic staple fiber.  Working with our value chain partners, we’re facilitating quick and easy access to Naia™ fibers for our mills, and ultimately brands, regardless of their location.”

Naia™ staple fiber has inherent softness, is quick drying and reduces pilling. It blends well with other eco-friendly materials, such as Lyocell, Modal and recycled polyester—to produce sustainable fabrics and garments that are ideal for everyday wear.

Eastman will be working with several best-in-class spinners worldwide to create Naia™ staple fiber, including Karacasu Tekstil in Turkey, Shandong Long Run Textile and Dezhou Huayuan Eco-Technology on Mainland China, Pratibha Syntex and RSWM Ltd. in India and Linz Textil in Austria. These industry-leading spinners blend Naia™ staple fiber with other sustainable fibers to meet the needs of manufacturers across the globe.

British designer Maddie Williams, incorporated Naia™ fabric remnants into her designs and was 
First Prize Winner in the Redress Design Award 2019.

Naia™ is responsibly sourced from sustainably managed pine and eucalyptus forests and plantations. Eastman has aligned its entire forestry supply chain with Forest Stewardship Council® sourcing standards, including controlled wood procedures. Eastman and its wood pulp suppliers hold FSC®  (C140711) and/or PEFC™ Chain of Custody certifications. Furthermore, Eastman has partnered with Canopy to demonstrate its ongoing commitment to sustainable forestry management. The recently released 2019 Hot Button Ranking and Report shows Eastman’s commitment to sustainable forestry management, as the company has been reported to have zero risk of sourcing from ancient and endangered forests.

You can watch a presentation video on the new Cellulosic Staple Fiber via 
https://we.tl/t-r4UKfxot2c

Lenzing Introduces TENCEL™ Modal Fibers with Eco Pure Technology to Strengthen Sustainability Commitment

The Austria-based Lenzing Group announced at Premiere Vision Paris this week the introduction of Eco Pure technology which enhances the production of environmentally responsible modal fibers for the textile industry. 

Over the few past years, brands have made conscious decisions to better understand their supply chain with a core focus on sustainability and transparency in clothing production. In light of this, Lenzing's TENCEL™ Modal fibers with Eco Pure technology are identifiable through a special identification technology, making the eco-fibers identifiable throughout all stages of the textile manufacturing process. 

TENCEL™ Modal fibers with Eco Pure technology are produced exclusively in Austria mainly from beech wood sourced from sustainably managed forests across Central and Eastern Europe.  

“The ongoing innovation in cellulosic fiber technologies and eco-responsible production processes has witnessed more sustainable fiber alternatives across the textile value chain. This has provided businesses and brands with new opportunities and perspectives to enhance product quality and improve sustainable practices," said Florian Heubrandner, Vice President of Global Business Management Textiles of Lenzing.   

"The introduction of Eco Pure technology for TENCEL™ Modal fibers is providing brands and consumers with great comfort and more responsible environmental options. With sustainability in our DNA, we will continue to review customers’ feedback to develop and produce high-quality fibers that suits their needs and preferences.

“For the TENCEL brand, ensuring a sustainable supply chain has become very important, with a focus not only on ethical production, but also the actual fiber production process. In 2020, one of our main goals and a core business strategy will be to continue production of high-quality fibers that strive to set higher standards for industry sustainability and comfort. It is encouraging to see that the industry and consumers are paying more attention to sustainability. We believe that the popularity of sustainable fibers will continue to grow,” added Heubrandner.

Paris textile and apparel trade fair group PREMIÈRE VISION launches a new event in the Chinese market

With so much negative news lately on the ongoing Coronavirus crisis, it is interesting to learn that a well-established trade fair group headquartered in Paris is looking beyond the current health concerns and announces the launch of a new event in China scheduled for November 2020.

Première Vision on the opening day of their February 2020 edition of PV Paris (from February 11^th to 13^{th in}) has announced that a side-by-side show will be held in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen, in the South of China, an area which is now fast becoming an international hub for the region’s textile and fashion industry (due to its proximity to Hong Kong and GuangZhou) and technological developments.

This new event - to take place November 27, 28 and 29 at the Shenzhen Convention & Exhibition Centre - will bring together a creative range of materials  – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers, according to PV, saying it will enable the PV group to establish a position in China in this market that is expected to become the world’s largest in terms of clothing and luxury goods as of 2025.

Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.

Première Vision is not just relying on its trade fair Chinese partner to deliver as it has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics.

On the other hand being part of Fashion Source, which since 2018 has been a subsidiary of the GL events group, the PV Group aims to introduce a high-quality and complementary offer, along with its unique knowhow regarding fashion forecasts and information.

What economic implications the Coronavirus crisis will have on China as the world’s engine for manufacturing and supplier of parts and materials, remain to be seen.  As with whether its growth and buying power as a  market for luxury goods may be derailed by the current health-concerned crisis.

FASHION SOURCE was founded in 2001, dedicated to materials and manufacturers as well as clothing and accessories brands, which brings together the entire Chinese fashion industry. The fair welcomes at each of its editions (in May and November) more than 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries.

Photos Premiere Vision Paris February 2020.

Final day for Scoop International and PURE London

Tuesday February 11th is the final day to view Scoop International at Old Billingsgate Market, London where there 250 collections from designers and brands from the UK and around the world are meeting buyers ...

and over at Kensington Olympia, PURE London is where runway presentations, 1,300 new collections from some 700 brands and 200 global suppliers are on show.

With Dame Zandra Rhodes as keynote speaker and a series of catwalk shows, PURE London off to a good start.

Luxury occasion wear by award winning British designer Matthew O'Brien, one of the 

new fashion brands on show at PURE.

PURE London opened today (Sunday 9 February 2020) at Kensington Olympia with a busy schedule of catwalk shows and a packed programme of seminars and talks, showcasing a exhibitor profile of established, contemporary fashion and emerging brands, covering womenswear, premium, menswear, kidswear, athleisure, footwear and accessories, as well as sustainable fashion, over three days until 11 February.

"Hibernate" is one of the key AW20/21 fashion trends, presented on catwalk at PURE London.

Comforting separates, cocooning shapes, in an array of natural shades.

Neon brights and strong colours among key trends for AW 2020.

Mixed patterns in bold colours mark the Nomad trend.

According to Fashion Portfolio Director Martin Arnold, for this AW2020/21 edition, the show is bringing together the fashion community under a theme of Nomad, "celebrating boundless creativity amidst turbulent political and economic times."

Also held during the same dates is the sourcing show PURE Origin, back for its fifth season, bring the fashion supply chain under one roof.

A highlight on Day One was having the iconic British designer Dame Zandra Rhodes as keynote speaker, celebrating her 50 Years of Fabulous, in conversation with Lauretta Roberts, Editor of The Industry Fashion (as shown in picture above) on the newly created Nomad stage in the National Hall of Olympia London.  Zandra is sporting one of her signature lipstick prints that has gained wide recognition.

Supported with a slide presentation, Zandra offers candid insights for longevity in the industry and highlights crucial moments of her career that include numerous coverage in top magazines and show events.

Over the past 50 years, Zandra has dressed figureheads of the fashion industry, British royalty including Princess Ann and Lady Diana, and Hollywood stars in her signature prints and iconic vibrant patterns and silhouettes in superior-quality fabrics that she is well-known for.

Zandra marked her 50 years in fashion last September with a retrospective exhibition at the Fashion and Textile Museum that she founded, located in Bermondsey, London, and a book "50 Years of Fabulous" published by Yale and a collection for SS2020 entitled "The Jubilee Collection".
Zandra shows no signs of slowing down, announcing a new collaboration with Ikea and working on her AW20 collection to be shown during London Fashion Week.

Photos by Lucia Carpio at PURE London.

New Show Dates for PREMIÈRE VISION PARIS as from 2021

Première Vision, a leading player in the global creative fashion industry, has announced that it will be changing the calendar of its flagship event, Première Vision Paris, starting in 2021. The change is designed to meet the requirements of a market in which collection creation and delivery timings have by and large multiplied, according to organisers.

Première Vision Paris, a staple event for the fashion and textile industries, especially for buyers, designers, production heads, apparel and accessory brand managers – who congregate twice a year to view the latest offerings from spinners, weavers, tanners, textile designers, accessory and component manufacturers, and fashion manufacturers – will be held as from 2021 at the end of January/early February for the spring-summer collections, and in the first two weeks of July for the autumn-winter collections.

Specifically, in 2021, Première Vision Paris will be held from 2 to 4 February for the Spring-Summer 22/23 collections and from 6 to 8 July for the Autumn-Winter 22/23 collections.

Première Vision Group decided to advance its traditional dates (habitually in mid-February for spring-summer and in mid-September for autumn-winter) to meet its audiences’ evolving needs regarding material selections and inspiration.

These were brought to light in a European-wide survey of 1,765 industry professionals conducted in five European countries - France, Germany, the United Kingdom, Italy and Spain - that account for nearly 75% of European clothing consumption. The sample group surveyed encompassed the entire industry, from luxury goods to mass market, including haute couture, young designers, premium brands and midrange brands.

Conducted in late 2019 by the IFM - Institut Français de la Mode, the survey revealed that some 72% of the brands surveyed favoured advancing the trade show to the end of January/early February, and 69% favoured an event held at the beginning of July.

This strategic decision to advance the dates was further encouraged by a wide-ranging survey of Première Vision’s exhibiting partners, 66% of whom are in favour of bringing the show forward to the end of January/early February, and 70% in favour of the show taking place in July.

The 2020 dates of the shows remain unchanged: from 11 to 13 in February for Spring-Summer and from 15 to 17 Septembre for Autumn-Winter. As a result of these changes, another key show, the Blossom Première Vision show, launched in 2016 and dedicated to the pre-collections of luxury and high-end brands, will take the form of a new format scheduled for the second week of September 2021. This will be a new event due to be further elaborated in the coming months.

All photos Premiere Vision Paris

Eco-responsibility and fashion tech will be among key focus at Première Vision Paris 11 to 13 February, Villepinte, Paris

From 11th to 13th February, Première Vision Paris, the world's leading international trade fair for professionals in the fashion, textile and design industries, brings together the upstream players in the global creative fashion industry.

Geared for the Spring-Summer 21 season, the fair will feature a selective offer from 1,755 exhibitors, a slight decrease of 2% compared to the 1,782 exhibitors in the February 2019 event.

As always, exhibitors will cover all sectors including yarns and fibres, fabrics, leathers and furs, textile designs, accessories and components, fashion manufacturing, to meet the needs of all fashion markets looking to develop complete and creative collections (clothing, leather goods, shoes & accessories).

A key theme that is permeating all sectors is particularly underlined at this edition is eco-responsibility.

Specifically a brand new Smart Creation area where exhibitors will span eco-responsibility and fashion tech will be on show along will give visitors the keys they need to design and create innovative, creative and eco-responsible collections, coupling eco-responsibility with fashion tech, a full cycle of conferences, inspirational spaces and insightful seminars prepared by the Première Vision teams the show will give visitors the keys they need to design and create innovative, creative and eco-responsible collections.

Statement from Gilles Lasbordes, Managing Director of Première Vision
"Nearly one out of two European consumers say they purchased at least one responsible fashion product in 2019.   A survey conducted within the framework of the IFM Première Vision Chair in late 2019 confirms the fact that buying eco-responsible fashion is no longer just a trend, but a major groundswell now impacting the entire industry. Our role at Première Vision is to assist the international fashion industry in its shift towards eco-designed fashion, in alignment with consumer expectations.

That's why we put eco-responsibility at the core of all our activities, and front and centre at our flagship event Première Vision Paris. For this reason, The Smart Creation area, which is dedicated to new creative and production approaches, is now part of the February show as well as the September show, where it has been featured since 2015. We believe it is crucial to give our visitors a fresh line-up of exhibitors with innovative solutions for sustainable fashion at each of our shows.

In all, 1,755 exhibitors from across the globe will gather at Première Vision Paris in February 2020 to inspire visitors with their latest innovations for spring-summer 21. I look forward to seeing you this coming 11 to 13 February at Paris Nord Villepinte se we can work together to forge tomorrow's fashion: creative, innovative and respectful of our planet."

Photos by Lucia Carpio taken at Première Vision Paris 2019.

 

Two fashion trade shows: SCOOP International and PURE in London while the capital is hosting Tutanhkamun: Treasures of the Golden Pharaoh at the Saatchi Gallery

What impact the Coronavirus crisis will have on the world's textile industry and all industries by that matter is yet to be seen, as China is one of the key producers and suppliers, if not the biggest, of materials to fashion brands and retailers around the world, and also manufacturer of parts and a wide spectrum of consumer and industrial goods.

Organisers of upcoming international trade fairs and events, as well as conferences and seminars this Spring no doubt are monitoring the situation very closely, while the circumstance may have an impact on participant and visitor numbers. 

Devotion of Greece among the new brands to take part in SCOOP International this February.

Coming up in London this weekend are two fashion trade shows covering the Autumn/Winter 2020-21 season: - PURE London to take place February 9 - 11 at Olympia Kensington, and SCOOP International which this season will take place in Old Billingsgate Market in London during those same dates.  SCOOP was normally held in  the Saatchi Gallery in Chelsea but changed venue this season due to the ongoing Tutankhamun: 150 Treasures of the Golden Pharaoh now on show there until May 3rd. Some of the treasures have left Egypt for the first time for this final world tour.  

London is the third of 10 cities hosting the TUTANKHAMUN showing which follows record-breaking stops in Los Angeles where the exhibition was among the most successful in the history of the California Science Centre, and in Paris where it was the most attended exhibition in France of all time with over 1.4 million visitor.

SCOOP International  February 2020 edition will take place at Old Billingsgate Market in the City of London 

Old Billingsgate Market is a grade two Victoria landmark in the heart of the City, the financial disctrict of London, is situated on the banks of the River Thames just moments from Tower Bridge,  The venue has already played host to some of London’s most glittering events, from awards ceremonies, film premieres, red carpet events through to high-end exhibitions and fashion shows.

Meanwhile, key programmes of Pure London will include a dedicated space for catwalks, styling sessions and trends bringing inspiration from exhibitors to the show floor. Also the Nomad stage and Origin Stage will be hosting some of fashion's biggest names, including keynote speakers and a team of industry experts who will discuss everything from sustainability to social media.

TRETORN X SeaLife Trust: Protecting the planet's oceans

Enough of all the talk about it.  Now is the time for more action to tackle the world’s pollution problems.

So we are pleased to learn that the Swedish outdoor heritage brand Tretorn is launching Tretorn X SEA LIFE Trust collection as part of their Spring-Summer 2020 Eco Essentials offering.    Based on a shared mission to protect the world’s oceans, the collaboration is born from a mutual passion to conserve the endangered sea life on our planet through education and action.  

“We need to change how we interact with nature or nature will no longer interact with us.” 

Founded in 1891, innovation and functionality have always been at the heart of Tretorn’s philosophy.  The brand is known for its high quality, contemporary products designed to withstand the harsh conditions of the Swedish outdoors.  With the launch of its Eco-essentials range in 2016, the brand has embarked on a venture to reinvent the classic jackets and footwear by turning them into fully-sustainable  products.

Tretorn’s collection with The SEA LIFE Trust is a continuation of the brand’s mission, making a positive impact on how they interact with nature and supporting other companies that share the same values. Consisting of a range of rainproof parkas, retro style sneakers and functional backpacks, the capsule collection is created from regenerated nylon fishing nets which would otherwise be discarded and polluting the seas.

Fredrik Ekström, Creative Director at Tretorn Europe explains: “With the partnership we want to inspire people to be part of creating a better world and enjoy time spent outdoors. For every product sold in this partnership we will donate 10 % of the retail price to SEA LIFE Trust for support to their ghost net removal projects."
Andy Bool, Head of SEA LIFE Trust adds, “We’re delighted that Tretorn is generously supporting the SEA LIFE Trust in our mission to protect the world’s. It’s great to see practical solutions like this that are helping to protect marine wildlife from the threat of marine litter, and we applaud Tretorn’s commitment to making a positive difference.” 
An estimated 650,000 tonnes of ghost nets enter the ocean every year, equivalent in weight to more than 50 thousand double decker buses, which is more than one tonne every minute. Made from some of the best nylon materials in the world, fishing fleets discard nets every few years which are then left to become sea debris. The high-quality nylon decays slowly, drifting with the wind and currents for years as “ghost nets”. Ghost nets are considered amongst the greatest killers in our oceans, destroying reefs and wiping out entire eco-systems. Approximately one million seabirds and one hundred thousand marine mammals and turtles die each year because of this.   


The Tretorn X SEA LIFE Trust collection is made from 100% regenerated nylon from discarded fishing nets and other consumer ocean waste, turning what would otherwise be killing endangered animals and destroying the oceans into high quality, functional garments.

SEA LIFE TRUST OCEAN NET PARKA  is created from organic cotton and ECONYL® regenerated nylon fiber from fishing nets and nylon consumer waste. Waterproof, breathable and free from PCF. The comfort fit design is padded with light synthetic insulation from recycled PET for extra warmth along with additional functional details, bringing together a combination of style and practicality.  

SEA LIFE TRUST OCEAN NET ROLL TOP is an urban backpack created from Tretorn’s unique Ocean Net fabric. Waterproof, breathable and treated with a PCF free DWR, the bag is given extra durability the with heavy PU details.   

SEA LIFE TRUST OCEAN NET SNEAKER is a sustainable update from the 1967 tennis heritage style. Combining a smart urban appeal in the ECO ESSENTIALS ocean net fabric, the sneaker is 100% rain proof and made with recycled insole construction.











SEA LIFE Trust The SEA LIFE Trust is a registered charity in Poole, Cornwall, working globally to protect the world’s oceans and the amazing marine life that lives within them.They also owns and operates two marine wildlife sanctuaries, have created the world’s first open water sanctuary for beluga whales in Iceland and run a seal rescue and rehabilitation sanctuary in Cornwall in the UK. 

Tretorn Tretorn was established 1891 by Johan Dunker in Helsingborg, Sweden, as a manufacturer of rubber goods.   Today Tretorn provides sports- and leisure products including rubber boots, leisure footwear, hunting and riding boots, rain gear and tennis balls. In 2013 Tretorn embarked on a journey to re-set the company and brand direction.