Paris textile and apparel trade fair group PREMIÈRE VISION launches a new event in the Chinese market

With so much negative news lately on the ongoing Coronavirus crisis, it is interesting to learn that a well-established trade fair group headquartered in Paris is looking beyond the current health concerns and announces the launch of a new event in China scheduled for November 2020.

Première Vision on the opening day of their February 2020 edition of PV Paris (from February 11^th to 13^{th in}) has announced that a side-by-side show will be held in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen, in the South of China, an area which is now fast becoming an international hub for the region’s textile and fashion industry (due to its proximity to Hong Kong and GuangZhou) and technological developments.

This new event - to take place November 27, 28 and 29 at the Shenzhen Convention & Exhibition Centre - will bring together a creative range of materials  – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers, according to PV, saying it will enable the PV group to establish a position in China in this market that is expected to become the world’s largest in terms of clothing and luxury goods as of 2025.

Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.

Première Vision is not just relying on its trade fair Chinese partner to deliver as it has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics.

On the other hand being part of Fashion Source, which since 2018 has been a subsidiary of the GL events group, the PV Group aims to introduce a high-quality and complementary offer, along with its unique knowhow regarding fashion forecasts and information.

What economic implications the Coronavirus crisis will have on China as the world’s engine for manufacturing and supplier of parts and materials, remain to be seen.  As with whether its growth and buying power as a  market for luxury goods may be derailed by the current health-concerned crisis.

FASHION SOURCE was founded in 2001, dedicated to materials and manufacturers as well as clothing and accessories brands, which brings together the entire Chinese fashion industry. The fair welcomes at each of its editions (in May and November) more than 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries.

Photos Premiere Vision Paris February 2020.