Eastman Naia™ cellulosic staple fiber debuts at Première Vision Paris

Makers of sustainable fibres and producers of materials of eco credentials are launching their new products this week during the Premiere Vision Paris, the international fashion and textile exposition, Feb. 11-13 to entice the global industry that is determined to make sustainability a major focus.

US company Eastman, the maker of sustainably sourced Naia™ cellulosic filament yarn, announces the expansion of its Naia™ fiber portfolio at PV Paris this week where it has a booth as well as a stand in the Smart Creation area.

Eastman’s global marketing director of textiles Ruth Farrell said, with the introduction of its new cellulosic staple fiber, Naia™ offers another versatile eco-conscious material choice for sustainable fashion.

“We have been working with a strong network of innovative spinner partners around the world to introduce our new Naia™ cellulosic staple fiber.  Working with our value chain partners, we’re facilitating quick and easy access to Naia™ fibers for our mills, and ultimately brands, regardless of their location.”

Naia™ staple fiber has inherent softness, is quick drying and reduces pilling. It blends well with other eco-friendly materials, such as Lyocell, Modal and recycled polyester—to produce sustainable fabrics and garments that are ideal for everyday wear.

Eastman will be working with several best-in-class spinners worldwide to create Naia™ staple fiber, including Karacasu Tekstil in Turkey, Shandong Long Run Textile and Dezhou Huayuan Eco-Technology on Mainland China, Pratibha Syntex and RSWM Ltd. in India and Linz Textil in Austria. These industry-leading spinners blend Naia™ staple fiber with other sustainable fibers to meet the needs of manufacturers across the globe.

British designer Maddie Williams, incorporated Naia™ fabric remnants into her designs and was 
First Prize Winner in the Redress Design Award 2019.

Naia™ is responsibly sourced from sustainably managed pine and eucalyptus forests and plantations. Eastman has aligned its entire forestry supply chain with Forest Stewardship Council® sourcing standards, including controlled wood procedures. Eastman and its wood pulp suppliers hold FSC®  (C140711) and/or PEFC™ Chain of Custody certifications. Furthermore, Eastman has partnered with Canopy to demonstrate its ongoing commitment to sustainable forestry management. The recently released 2019 Hot Button Ranking and Report shows Eastman’s commitment to sustainable forestry management, as the company has been reported to have zero risk of sourcing from ancient and endangered forests.

You can watch a presentation video on the new Cellulosic Staple Fiber via 
https://we.tl/t-r4UKfxot2c