Wishing everyone a jolly New Year 2016!

As New Year resolutions go, this one leads to the charity shops.

Well, it's that time of the year again and as we reflect on the happenings in our lives over the last 12 months (the triumphs along with a few regrets perhaps), once again we are going through that process of decluttering our possessions in order to make room for the new year. 

But decluttering is a major responsibility, a chore that I always dread because it is not simply about throwing things out, but deciding on what to discard and what to keep?

But before we do anything, we should consider how we can prolong the life of any items we no longer need or want, as I do believe reuse is better than recycling, or at least to consider the further usefulness of any item before chucking it out to the recycle bin, and the default destination for most of our unwanted possessions will be the local charity shop.

Donating to a charity shop allows your items to live on as well as generating funds to protect and help those who most need it in our society, according to Alastair Petrie, General Manager of BMc Azurri, a company specialising in the provision of Gift Aid systems and IT services for the charity sector. 

The only problem appears to be that a lot of people aren’t sure exactly what’s worth donating, or how best to donate. "We’ve found that some charities are missing out on funding because of the processes required to maximise the benefit available from every donation," according to Alastair. 

So, if you are planning on a new year clear out, Alastair offers these tips for sorting through our unwanted items and making sure charity shops can get the most from your charitable donations.

Remember, remember…Gift Aid

The most important factor in donating to charity shops is Gift Aid. Gift Aid is a tax incentive which allows anyone who pays income tax in the UK to complete a very simple declaration to this effect, stating that they’re happy for Gift Aid to be applied to their donation. Any donations they make are then treated as being made after basic-rate income tax, so the charity can reclaim the value of that tax on each donation. For most people, this adds 25% to the value of their donations, and can have a big impact on a charity’s profits and ability to help their cause.

Declarations are incredibly simple to make

Originally they had to be made in writing, but now they can be made orally. Charities still need to confirm the declaration in writing for records, but for the donor there’s little more to it than verbally confirming that you’re happy for a charity to get 25% extra from the government on all of your donations.

Make this declaration as early as possible in the process, to ensure that you’re on record as a Gift Aid donor. Many charities will have systems in place to enable you to make a declaration over the phone when you first contact them, or fill out an online form. Confirming Gift Aid doesn’t require a signature, so you can get the process underway immediately.

Almost everything is welcome

So what to donate? The short answer is anything which might sell. Just a few examples of donations which are always in demand:

•           Unwanted gifts

•           Clothing and shoes

•           Accessories

•           Toys and games

•           Books, DVDs, CDs and especially vinyl

•           Crockery, glassware, bakeware, etc.

A lot of people wonder – especially in the case of clothes – whether their donation will actually sell. Charities are likely to face a disposal cost for items which they can’t shift, but in the case of clothing, almost every charity shop will have a relationship with one or more textile merchants, so everything donated can be sold on. Even if the charity shop is essentially a landfill alternative in the case of some items, you can always label a bag of clothes ‘for rag.’

Practically every donation is useful. 

Whilst all charities will have the ability to gain income from the “rags “ sale many of them do not maximise the Gift Aid that can increase the value to the charity This is partly because of the associated administration effort but the latest developments in systems make this easier thus enabling charities to claim Gift Aid on the regular Rags income stream and maximise the return so donors should consider a charity shop ahead of the alternatives of landfill and the cash for clothes operators.

Check first for specialist items

Furniture and electrical items can bring often bring in higher revenue for a charity shop. Making sure that the shop you’re planning on donating to can handle this type of donation is important, as not all locations have the facilities. When donating items of furniture, make sure that they have a fire retardant label attached, as this will be necessary for resale and will cost the charity if absent. Any electrical goods should be inspected and tested before donation, ideally by a qualified electrician. If you’re not sure if a charity can handle a certain sort of donation, always contact them first and describe the item fully so that they can judge for themselves.

Focus on what might sell rather than what might not

It’ll be up to the shop’s customers to decide what they’re interested in, and that coat that you wouldn’t be seen dead in might wind up becoming someone else’s treasured possession; those old boxsets that you’ll never watch again might introduce someone to their new favourite show.

Interesting Christmas Trivia – Hampshire is the British county with most Christmassy street names

With over 2,200 variations, Hampshire has topped a chart for the county with the most festive street names* in Great Britain. 

According to Landmark Information Group, the UK’s supplier of digital mapping, property and environmental risk information, it recently undertook a research of its national datasets to identify the areas that come out on top with road names linked to Christmastime – and it found that counties located in the South of the UK are at the top of the chart.

With road names including Holly Road, Mistletoe Road, Christmas Avenue and Rudolph Court, Hampshire is the most Christmas-friendly county, followed by Surrey, Essex, Hertfordshire and Kent. Lancashire is the most festive Northern counties, which features at number 11 in the chart with 885 variations.

When looking specifically at key cities and boroughs, the Midlands and North shine brightly, with Birmingham leads with over 3,300 festively named roads, followed by Durham and Leeds. Those at the bottom of the chart with the least number of festive street names include Swindon with just four, while Denbighshire in north Wales has just two. 

Over a quarter (27%) of all streets named ‘Santa’ are located in Milton Keynes, while Hertfordshire is at the front of the pack when it comes to streets named ‘Rudolph’. Only Devon and Hampshire have streets with the word ‘Cracker’ included, while almost a third of all ‘Turkey’ referenced street names can be found in Enfield. Medway leads when it comes to streets named ‘Christmas’ with almost a quarter of all Christmas-named streets being based in the area (23.8%). There are no streets currently named ‘Humbug’ across the UK!

Samantha Ashton, Landmark Information Group said: “We cross-examined our national datasets to see which areas of the country really are the most festive based on their street-names, while Hampshire strived as the leading county, overall Birmingham came out on top with well over 3,300 roads that have a Christmas connection – whether it’s Ivy Avenue, Old Snow Hill, Holly Lane or Bells Farm. It’s been interesting to see just which areas come out top.”

Top designer brands could do twice as much for online customers, according to research

Many high-end designer brands could do twice as much when it comes to providing a luxury experience to customers who buy products online, according to new research from fashion and luxury brands expert ContactLab. This could lead to luxury brands losing consumers who are not satisfied with the service, ContactLab warns.

Designer fashion showcased at London Fashion Weekend.

“The Online Purchase Experience Ranking” study , which was produced in conjunction with Exane BNP Paribas, revealed that brands are only utilising best practice during the consumer journey around 50 per cent of the time. Analysts developed 67 parameters to measure the service offered by luxury retailers, analysing the complete purchase process – from the online ordering experience, to delivery, as well as packaging and returns.

“There is definitely work to be done in the luxury sector if brands are going to increase online sales year-on-year," Massimo Fubini, CEO of ContactLab.

The research and subsequent analysis is a world first in examining online purchasing experiences and the consumer journey in the luxury retail sector. It looked at 29 recognisable global luxury brands, including 4 major e-tailers, analysing physical and digital customer experience touch points.  Digital touch points refer to the online process, such as choosing an item or checking out, whereas physical touch points refer to direct customer engagement with the product, such as at the time of delivery, or when an item is returned.

ContactLab then mapped their findings onto an “Online Purchasing Experience Ranking,” which measures the physical touch points on one axis and the digital touch points on the other.

Massimo Fubini, CEO of ContactLab, comments: “There is definitely work to be done in the luxury sector if brands are going to increase online sales year-on-year.  Consumers pay a lot of money for products from these luxury brands and they expect the whole experience to have that luxury feeling, from the moment they order the item to the moment it arrives at their door. Brands must go that bit further at every single stage of the consumer journey, but very few are fulfilling their full potential.

“Our research and subsequent analysis found that many brands are missing the little touches which make all the difference, such as covering the product in standard parcel paper rather than delivering it in a more luxurious manner. Some brands, such as Fendi, Cartier, Tod’s  and Net-a-Porter do show best practice when it comes to packaging and focus on maintaining that feeling of luxury throughout the whole consumer journey. The high-end fashion world has struggled, at times, to transfer the luxury experience of their bricks-and-mortar stores into their online offerings, but paying attention to the entire journey and offering added value at every step will allow these retailers to capitalise on the possibilities offered by the internet.”

First doll in space travels to the International Space Station with British ESA astronaut Tim Peake

British European Space Agency astronaut Major Tim Peake
on board the Soyuz en route to the International Space
Centre earlier today (15 Dec) after a successful launch
in  Kazakhastan.

It is not unusual to see a new doll launched around the Christmas season.

But the timing of this particular one by London-based toy company Arkly has been timed and typically “launched” to coincide with the successful blast-off today of British European Space Agency astronaut Major Tim Peake, on board the Soyuz with two other astronauts and docked onto the International Space Centre. 

This is the new Stargazer Lottie doll left designed by a six-year-old Canadian girl Abigail from British Columbia.  

The Stargazer Lottie doll is reportedly traveling to the International Space Station on board Orbital ATK’s “S.S. Deke Slayton II” Cygnus cargo spacecraft with the British astronaut Tim Peake. 

The Special Edition ‘Gold Collection’ ‘Stargazer’ Lottie doll is a collaboration with the European Space Agency, and winner of the space.com ‘Little Scientist’ Space Age Award at the New York Toy Fair 2015.

A short video (by female filmmaker Elena Rossini) can be viewed (click here) to show how Abigail got to design the first doll to go into space. 

Abigail’s idea for an astronomy themed doll to help other kids learn about space was the inspiration behind the Stargazer Lottie doll.   

During her time on board the ISS, Stargazer Lottie will fulfil her mission to get kids interested in space.

Supplemental materials are available to download from the lottie.com website, including biographies of notable women in astronomy, and educational activities created by UNAWE, the global science educational outreach programme. 

Abigail (shown here at left) explains in the film: “Sometimes I look up and think…maybe I could go up there one day…or could I somehow see what’s up there”

“So maybe one day I will go and see many stars, even more than I saw from earth, and I will just say to myself …wow! How lucky am I to be living!”

The Lottie doll line was made available on the market in 2012 by Arklu co-founders Lucie Follett and Ian Harkin, and has won several industry awards on account of its innovative focus on being a doll with a realistic body shape and emphasis on activities that stimulate imaginative play.   Lottie is now on sale in 30 countries.

The Special Edition ‘Gold Collection’ ‘Stargazer’ Lottie doll retails at £19.95 (USD $24.95) 

Lottie doll retails at £16.95 (USD $19.95); accessory sets and outfit sets retail at £7.99 (USD $9.99) 

In the UK; available online at www.lottie.com, Amazon, Debenhams, Ocado and independent toy stores

In the US: available online at www.lottie.com, Amazon, over 1000 independent toy stores.

Concept sports shoe from Adidas with a 3D-printed midsole created from ocean waste

We can never have too many shoes, some of us may say, but the world today has too much discarded plastic and much of it is found as waste in our oceans causing harm to wildlife and the environment.

Now German sportswear group Adidas has unveiled a new concept shoe that includes a 3D-printed midsole made from reclaimed ocean waste as part of a collaboration with sustainable group Parley for the Oceans.  This was announced to coincide with last week’s COP21 climate change summit in Paris. 

 

“The industry cannot afford to wait for directions any longer.  The 3D-printed Ocean Plastic shoe midsole is intended to demonstrate how the industry can re-thing design and contribute to stop ocean plastic pollution,” according to Eric Liedtke, an executive board member responsible for Global Brands at the Adidas group.

The concept shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.  The 3D-printed midsole, which cushions the foot and is covered underneath by a thin sole, is made using plastic melted down from old fishing nets. It builds on the brand's Futurecraft technology, which allows the midsoles to be tailored to the exact contours of the owner's feet.

As founding member, Adidas support Parley for the Oceans and its endeavours to end plastic pollution of the oceans.

Earlier this year Adidas showed off a trainer that had an upper made from trash found floating in the oceans.  Its upper was woven using fibres produced from the recycled waste – a technique that is repeated in this latest design.

Adidas has also announced that it will phase out the use of plastic bags from all of its own retail stores. This phase out has already started and will finish by the end of Q1 2016. The company has also stopped using plastic bottles at its HQ in Germany.

Scottish designers chosen to create Zero Waste couture fashion

--- Dynamic duo to influence fashionistas by challenging binning trends ---

Did you know that in the UK alone, garments have an estimated life span of two years, three months.   It is estimated that £140million worth (350,000 tonnes) of used clothes ends up in landfill each year, which is over 30 percent of our wardrobes.

Now that is a lot of wastage and those figures signify that we simply have too much clothes.  

So it is encouraging to learn that an initiative, part of the Love Your Clothes campaign will see two Scots textile and fashion designers joining forces with the charity company the Salvation Army to transform old garments into new clothes and to remind people that clothes should never be thrown away as they always have a value.

The two designers from Scotland chosen for this one-off opportunity are sustainable textile designer Aimee Kent and Jemma Wood, owner of Black Cherry Studio.  

They will embark on a 12-week residency to create two new “fashion-forward” collections from 150 kilos of unwanted garments. They will create couture collections from clothes donated to Salvation Army charity shops and clothing banks, thereby transforming them into catwalk-worthy creations.  Both designers will receive £3,500 for the residency of 12 weeks. They will also get to retain the collection at the end of the project.

The commission will finish on 28 February 2016 and the collections will be unveiled in March 2016.  

Specialising in printed textiles, joint winner Aimee Kent (above left) - who has worked with Henrietta Ludgate and Niki Taylor from The Top Project and Olanic, said: “I feel honoured to have been chosen to take part. This opportunity is the perfect fit for me, because I already run a sustainable surface pattern design which focuses on the re-use of materials. I want to create designs that can be worn again and again and never go out of style. That’s what I intend to do here.”

Speaking of the upcoming challenge, Jemma Wood (above right), owner of Black Cherry Studio said: “It feels absolutely amazing to have been selected. We were blown away when we heard the news. I have lots of great ideas that I am keen to get started on.   I want to create a meaningful collection that brings together elements of both the Salvation Army and Zero Waste Scotland. Our specialism is textile print, which will breathe new life into the unwanted garments and shoe people that with a little creativity you can turn the unwanted into the desirable. I can’t wait to get started.”

The Salvation Army Trading Company, one of the largest clothing recyclers in the UK receive around 30,000 tonnes of donated textiles each year, which helps raise vital funds for the charity’s work with vulnerable people. 

Catherine Hamou from The Salvation Army Trading Company said:  “There is so much value in textiles that people often don’t see.

 “As a charity that works with vulnerable people all over the country, we see the effects of poverty every day; clothing should never been thrown away when it can be reused or re-worn. Donating textiles to charities like us means that you’re helping to raise millions of pounds each year for people who need it most – and not only that, but you’re helping to prevent hugely unnecessary waste that could be heading straight to landfill,” said Catherine.

The charity is well known across the country, helping to fund programmes with homelessness and addiction services, care for older people, help at emergency incidents, support for adult victims of human trafficking in England and Wales, a Family Tracing Service and more. 

Lynn Wilson, textiles manager, Zero Waste Scotland said: “All textiles have a value and can be used again and again; clothing should never be put in the bin. 

“I believe that with a little TLC, most unwanted clothing can be transformed into something valuable. We really want people to see there is worth in their clothes," said Lynn.

Thomas Pink uses Rose Quartz and Serenity - PANTONE's key colours of 2016 - for new shirt range.

Perhaps it is in honour of the birth of a new royal baby girl called Charlotte together with her older brother Prince George that affect the decision to name two soft colours as the key Colour of the Year 2016.

For the first time, a blending of two colours has been chosen as Colour Of The Year 2016 by world colour authority - PANTONE: Rose Quartz and Serenity (PANTONE 13-1520 & PANTONE 15-3919).

The two shades are paired to express feelings related to mindfulness & well-being : calm, relaxation, reassurance, security, order and peace. "Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times," according to Laurie Pressman, Vice President of Pantone Colour Institute™. 

The colours selected as our Pantone Color of the Year 2016 were taken from the PANTONE FASHION, HOME + INTERIORS Color System, the most widely used and recognized color standards system for fashion, textile, home and interior design. PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz are included in this year's collection of 210 new shades.

Meanwhile, maximising on this pairing of shades is British shirt maker Thomas Pink which has collaborated with Pantone to curate a collection inspired by the two colours.

“The use of colour has long been a pillar of the Thomas Pink brand and something our customer has always embraced to express his distinctive point of view,” said Florence Torrens, Global Creative Director for Thomas Pink. “The 2016 Colour of the Year allows our gentleman to use fashion to convey a sense of stability, constancy and a quiet authority – traits that are necessary in today’s turbulent world.”

“The Pantone Colour of the Year selection captures the essence of what we see taking place in our culture during a specific moment in time, serving as an expression of a mood and an attitude on the part of the consumers,” said Laurie Pressman, Vice President of Pantone Colour Institute™. “We are seeing more and more men let go of traditional colour associations; allowing themselves to experiment with their wardrobe. As a brand known for leading the way with colour in men’s fashion, the collaboration between Pantone and Thomas Pink for our 2016 Colour of the Year selection is a natural choice.”

The Pantone 2016 Colour of the Year is offered in shirts and accessories throughout Thomas Pink’s collection both as seasonal and core pieces. Highlights include the Gibson classic fit shirt in superior, 100s two-fold cotton, the Caley knit tie, the Robin paisley pocket square and the Odd Spot sock among other key looks.

Pantone’s colour standards are used in multiple industries, from fashion to home furnishings and industrial design, as well as product packaging and graphic design. For 16 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in these industries.  The experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention.

About Thomas Pink:

Part of the Moet Hennessey Louis Vuitton group, Thomas Pink is a British shirt maker with flagship stores in London’s Jermyn Street, Madison Avenue, New York and Rue Francois Premier, Paris. Altogether there are more than 100 stores around the world – in USA, France, Mexico, Dubai, Hong Kong, Australia, China, Canada, South Africa, India and in the UK. As well as shirts for men and women Pink carries a wealth of luxurious silk ties, tailoring, knitwear and accessories. 

Fashion Trade Fair News:

IFM AND PREMIÈRE VISION PARTNER TO CREATE A CHAIR FOR "THE ECONOMICS OF CREATIVE MATERIALS FOR FASHION"

Recognising the importance of nurturing talent and develop expertise in an ever changing economic environment for the fashion trade, Première Vision S.A., the leading Paris-based organizer of international professional trade shows for fashion industries, has announced that it is partnering with the French Fashion Institute (L’Institut Français de la Mode (IFM)), to create a chair for "The Economics of Creative Materials for Fashion", a renewable position lasting a minimum of three years, starting from January 1st, 2016.

Through the various shows that it organises, bringing together some of the most creative, innovative and influential companies in the global fashion and textile industry, Première Vision is today a veritable value-added observatory for the fashion industry worldwide.

In order to follow developments in the industry as closely as possible and to adapt to the needs of international markets, Première Vision has been collaborating with IFM for several years. Together, they analyze how fashion markets are evolving, shifts in consumer behaviour and changes in buying schedules, among other developments.

Read in Full ...

London to host Fashion Utopias to showcase global emerging designers

While London is a multi-cultural cosmopolitan world capital, its role as a leading capital for world design talent will be further boosted come next February when the city will play host to global designers as it has been announced that the February 2016 edition of London Fashion Week (LFW) will see the staging of an exhibition to showcase the work of 80 emerging designers from 25 different countries around the world.

According to the British Council and the British Fashion Council, the exhibition will open on February 19 at Somerset House, London, as the fifth edition of the annual International Fashion Showcase (IFS). 

Entitled "Fashion Utopias", the exhibition is said to be a key part of LFW's public programme, which aims to celebrate the ongoing relevance of fashion in contemporary culture.

This year’s exhibition will also celebrate the 500th anniversary of the publication of Thomas More’s inspirational text, Utopia, which highlights the educational value of honouring different places, people and cultures. The West Wing at Somerset House will be transformed into an imaginary terrain, designed by Hatty Ellie Coward, where the emerging designers and curators will invite attendees to share their vision of the future.

Spanning over 15 galleries, the exhibition will consist of 14 galleries representing a country and one group installation entitled ‘Next in Line’, curated by Shonagh Marshall.  The work from additional designers will be featured and country installations for the exhibition include Czech Republic, Indonesia and Nigeria.

There will be a series of seminars, visits and mentoring opportunities for the designers organised by the London College of Fashion, to help them prepare for the showcase, known as the Designer Support Programme.

A collaboration with the coinciding event - Fashion Scout - will offer the participating designers a chance to show their designs on the catwalk.

A ceremony will also be held during LFW, chaired by a panel of industry experts, who will select the winning Country and Designers, as well as a Curator Award sponsored by Bonaveri.

"At a time when it often seems as if we’ve plunged into a dystopian age, it’s a liberating act to think about exactly the opposite: if we could create a Utopia, how would we want it to be?," said Sarah Mower MBE.  "From the entries we’ve already seen, this year’s showcase will be a chance to witness a phenomenally uplifting inter-cultural compare-and-contrast. Each country’s deeply-felt exhibit is also to be framed with a national curator, a fast-developing field of collaboration on the frontiers between art and fashion."

The IFS is set to run from February 19 to 23, 2016 at Somerset House.

Lenzing Modal® celebrates 50 years of Softness

Softness, a comfortable fit and skin-friendly materials are among the key elements that consumers look for in innerwear and sleepwear, according to recent studies and they would often find that garments that offer the desirable effect of a very soft hand-feel would carry a hang-tag featuring the Lenzing Modal® brand. 

See video of Lenzing's Modal - 50 years of Softness.  Click HERE.

The Modal® fibre, one of the star products of Austrian company Lenzing, celebrated its 50^th anniversary this year, which culminated on November 19^th, when Lenzing played host to global key customers and friends of the brand at the Lenzing headquarters in Austria.  

Led by Chief Commercial Officer Robert van de Kerkhof, the celebratory day featured a seminar of informative presentations by Lenzing executives and industry experts to highlight the company's new business strategy, the historical journey of the Modal® fibre, its unique DNA based on softness and natural origin.  Very importantly, the event highlighted the original source of Modal® that came from the Austrian sustainable forest and that Lenzing's own uniquely-designed production process that results in recovering and recycling up to 95% of the fibre's chemicals and co-products that can be harnessed to manufacture other products such as "good" sugar for chewing gums, salt produce for the glass industry and biodegradable packing tubes for supermarket fruits and vegetables.

The Modal® celebratory day concluded in the evening at the historical Villa Toscana in Gmunden,   Austria with a gala dinner and a special ceremony to honour their global customers who had flown in for the event from around the world.

Lenzing Group's COO Robert van de Kerkhof (blue tie) and CFO Thomas Riegler cutting the 50th anniversary
cake at the Lenzing Modal® gala dinner, which took place at the Villa Toscana in Gmunden, Austria
on November 19th.

READ in full ...

Photos supplied by Lenzing AG, photographed by Susanne Kurz.

Idris Elba + SuperDry launched today!

The public profile of British actor Idris Elba is flying even higher this autumn with the launch of his new premium menswear collection in collaboration with cool British brand Superdry.  

The 250-piece collection, launched today in selected Superdry stores and online, was designed by the Golden-Globe-winning actor alongside Superdry co-founders James Holder and Julian Dunkerton.

Note the butter-soft leather racer jacket - the pivotal piece of the range, the down-filled outerwear and the aviator style down parka with fur-trimmed hood.  Attention to detail includes heavy-coated zips, split lining with a jacquard Union Jack flag, and box-quilted or monogrammed lining and internal pocket detailing.  

There are also tailored wool town oats, reversible bombers, mac and trench coats, signature IE graphic jersey sweats, joggers, tees and hooded tops, as well as tailored shirts, merino knits and cashmere jumpers, with subtle branding and intricate detailing, complemented with vintage denim.  

Colours are kept sophisticated and urban-chic, in deep tonal shades: midnight blue, jet-black and graphite greys, with a pop of cobalt blue to lift the range.

The urban signature style of Idris Elba (born in Hackney, London) resonates throughout the range.  "I'm no fashion guru, but I think I know how to dress, and what a man wants to look like." said Idris Elba, "Functionality and durability were key things for me.  It's a 24-hour collection, clothing guys can lok and feel great in from day to night."

Photos by Lucia Carpio for My Fashion Connect
#IdrisElbaXSuperdry

Super stretch yarns for growing denim demand

Hyosung of Korea has created the new  creora® Fit² fibre - a 4-way stretch innovation in partnership with denim mill Soorty of Pakistan.
As consumers today expect denim to fit better and with more comfort, such innovation would answer the prayers of denim brands to meet the growing demands in the global market.

Click here to read more.

In an intensely competitive market, retailers need to get to grips with new data sources.

Like the American tradition of Thanksgiving which acts as a pre-quel to Christmas celebrations, the so-called Black Friday pertains to give Christmas shopping a head-start and will kick off on 27th November this year, the day after Thanksgiving.   While Thanksgiving is not a tradition in the UK, many UK retailers have since 2011 adopted this American shopping bonanza.  Prior to that, the best shopping deals in the UK were during and after Boxing Day.  Now in the run-up to Black Friday, more retailers are adopting aggressive discounting as a strategy in order to attract customers.  UK shoppers splashed out over £810 million on Black Friday in 2014, websites were crashing and people were fighting in the aisles.

Ideal Home Show at Christmas takes place November 25 – 29 2015 at Olympia, London
presenting Christmas-themed products from 650 exhibitors. 

Projected revenues this Black Friday are over £1 billion, according to digital agency Pulse, setting a new record in retail spending.   

  

Experts predict that this year Black Friday is set to be bigger than ever, and sales over the 24 hour period are forecasted to surpass £1 billion pounds for the first time ever in UK history.  To put that in perspective it means that £11,574 will be spent every second.

The latest research from IRI Group has significant ramifications for retailers in the run-up to the all-important Christmas season. The findings show that over half (54.6 per cent) of items sold in the UK are sold in sales or as part of deals such as ‘buy one get on free’.  Following on from dispiriting Consumer Confidence statistics in October, the picture is bleak for British retailers ahead of the crucial December period.

Consumers are increasingly using mobile and eCommerce channels in order to find the best deal, with retailers being forced to respond by ramping up the amount of sales or special deals on offer. This trend has been amplified by the fact that ‘mega-deal’ days such as Black Friday and Cyber Monday are beginning to have a greater impact and forcing retailers to adapt by offering ‘super sales’ in order to remain competitive.

Experts say that this trend is not the path to growth but rather will leave many retailers struggling to survive, unable to distinguish through a pricing strategy alone. The constant discounting of products is likely to further compound retailers’ post-Christmas struggles, continuing the trend of January bankruptcies from the last few years. Since 2013, over 150 have gone to the wall with figures expected to rise.

Instead of constant discount sales, the customer experience across a range of channels is the key to better engagement. The growth of mobile devices has meant that customers are able to research the cheapest option at the touch of a button, regardless of where they are. This in turn has meant that increasingly the mobile customer experience is becoming the critical factor in attracting high customer numbers. With mCommerce now accounting for 40 per cent of all online sales, the mobile is ‘the second shop front’, requiring retailers to focus on providing a unique customer experience to build customer loyalty.

Dan Wagner, veteran eCommerce expert and CEO and Founder of Powa Technologies says: “It is staggering that the vast majority of customers who walk into high street shops are still anonymous to businesses. Retailers have no idea who they are, what they need and how to appeal to them as individuals. An aggressive discounting strategy is not going to cut it – it’s not a path to survival and growth but to destruction. The industry’s future depends on forming a much deeper engagement with customers and this can only be done though data. Forward-thinking retailers are already relying on a wealth of in-depth customer information with every transaction, including age, gender and location of purchase, providing real-time geo-located insight into consumer behaviour. The ones that aren’t are simply being left behind.”

The rise in smartphone usage means that almost every customer on the high street today can comparison shop in seconds, so price-wars are a strategic dead-end. However, smart retailers regard the ability to connect to customers through smart devices as an incredible opportunity to actively connect with them on an experiential level. By using PowaTag, shoppers have the power to complete transactions in seconds anytime and anywhere, utilising triggers including scanning print material, Bluetooth beacons, audio tags and social media.

Dan of POWA Industries continues: “Using the deep-dive data generated by these digital customer interactions, retailers can move way beyond large impersonal campaigns and reach each one of their customers on an individual level. Retailers finally have the ability to bring the science of ROI to offline advertising methods such as billboards and newspaper adverts as captured data is instantly updated when a product is purchased. This allows for a whole range of engagement opportunities such as personalisation, timely cross- and up-selling opportunities and location-based promotions. The current status quo, where retailers are surviving on scraps of useful customer engagement data regarding the effectiveness or impact of their multi-million pound marketing campaigns is untenable. For any business looking to survive in such an intensely competitive market, getting to grips with these new data sources is essential.”

Christopher Bailey along with Victoria Beckham are patrons of Graduate Fashion Week

Christopher Bailey of Burberry, and celebrity designer Victoria Beckham have been named as patrons of the UK charity - Graduate Fashion Week - for it’s 25th anniversary year.  The announcement, made by chairman Mark Newton Jones at the launch of the anniversary celebrations, was received by esteemed industry guests at the Houses of Parliament last Thursday alongside a catwalk presentation showcasing the best of Graduate Fashion Week 2015’s graduates. 

Bailey was the first winner of what is now established as the prestigious Graduate Fashion Week Gold Award in 1991. During his speech, he stressed the importance of supporting our future talent, adding, "I was extremely fortunate to have won the first Graduate Fashion Award over 20 years ago. It became a fundamental stepping-stone in my career, giving me a platform that allowed me to pursue the incredible opportunities that I have experienced since.  It is a true honour for me to be able to support the next generation of exciting design talent in the UK, during Graduate Fashion Week’s very special 25th anniversary year."

 On joining the charity as a patron, Victoria Beckham adds: "It is so important to support and mentor young people, and GFW provides an essential platform for them at this important time in their life. I'm delighted to be joining Christopher Bailey working together on such a worthwhile project." 

The event, held in association with Barracuda Search and the UKFT brought together CEOs and HR directors of some of the world’s leading retailers and industry members to launch Graduate Fashion Week’s 25th Anniversary year celebrating past and future graduates of the world's leading event celebrating the creativity of students and graduates within fashion.

The Sock Club London x The Superior Labor – Bag Collaboration

The Sock Club London may be all about socks to its loyal members, but for the second year running the British brand has collaborated with Japanese company The Superior Labor to produce a limited edition of exclusive hand-made canvas bags which will be available only on the Sock Club London web store.

Two bag styles are offered:- the SCL Canvas Bag – a good alternative to the usual man-bag, and the SCL Triangle Pouch – perfect for keeping socks and extras, both constructed with natural materials that can only improve with age and use.  

Made mainly in natural heavyweight canvas, the SCL Canvas Bag  is available in black and features an additional overlay of duck hunter camouflage fabric on the handle straps and the base of the bag. 

With a roomy interior, the bag has deep open pockets on either side. One side features a logo made of bronze which depicts The Superior Labors mantra. On the reverse side the pocket has Sock Club Londons circular logo hand printed in white.

The coordinating SCL Triangle Pouch is also constructed from natural heavyweight canvas, and is available in black and featuring an additional overlay of duck hunter camo on the base and sides of the bag. 

The pouch can be closed with a heavy-duty Waldes branded brass zip, with leather zip pulls. 

Side brass rings are affixed by leather and brass rivets; and the camo is finished at either end in a triangle shape and held in place by additional brass rivets. 

The well-designed and craftily made Canvas Bags and Triangle Pouch are both great looking bags - just in time for Christmas.  

Founded in 2007 The Superior Labor operates out of a former schoolhouse, in the hills

of Okayama in Japan, which has been converted into a workshop. Here they make some

of the best utilitarian products out of natural materials such as cotton canvas and leather. 

Sock Club London which recently celebrated its first anniversary, has gained a loyal following since its inaugural product launch at the "Made in England" event in September 2014 and continues to keep its members informed of exclusive events and product drops via its website, blog and instagram account.  In addition to its own brand, the club also features those from partner brands. 

Jolly T-shirts - great alternatives to the Christmas Jumper!

Talking about being jolly for Christmas, for those looking for a lighter alternative to the classic woolly jumper, these retro Christmas T-shirts may be the answer.

The retro-styled fashion label Jolly Clothing offers a range of cotton Christmas T-shirts in a rainbow spectrum of colours – from bright red to purple, blue and funky pink, or even glow-in-the-dark versions for that special fun spirit of the season, for men, women and children.  

They come in a selection of designs covering all the classic favourites - reindeer, snowflakes, snowman, Xmas tree ...

“Our Christmas t-shirts are printed using eco-friendly water-based ink for an embedded soft feel on a super-soft 100% cotton t-shirt. They are fun, stylish, fashionable and can be worn dressed up for a night out or simply with a pair of jeans for a great casual look,” according to Jolly Clothing, a family-run business in Monmouth Wales, headed by Melvin and Helen Green. 

The festive t-shirts are designed in Monmouth, locally printed in Cardiff, labelled, packaged & dispatched in Wales. 

Tis the season to be Jolly indeed!

Knitted Festive Jumpers are for Christmas!

As we gradually step into the heart of November, and with Halloween out of the way, no doubt soon we will be thinking of Christmas.  Just look at all the festive decorations in the city that get us into that celebratory mood.

In terms of wintry fashion, nothing sums up Christmas more than the classic jumper especially when the temperature starts to tumble and we need something to make us feel warm and cosy all over.

Superdry women's Ombre Brushed Fairisle Knit jumper featuring a Fairisle inspired pattern, a ribbed neckline and a Superdry Mountain logo patch on the sleeve. 

Now there was a time when Christmas jumpers were just a novelty – often too jolly for everyday wear.

But the ones on show here are nothing but desirable and trendy, now available from that very cool British brand Superdry .

An embellished Fairisle Crew Neck Jumper featuring a fairisle pattern across the chest and shoulders, with layered embellishment across the front and sleeves, finished with a Superdry Knit Co logo patch above the hem.

Superstar knitted jumpers with all over festive print featuring metallic thread detail, ribbed cuffs and hem and finished with a Superdry logo patch on the right arm.

Two versions of knitted jumpers featuring the polar bear.   (left) A crew-neck fairisle-style jumper featuring a polar bear design running across the chest and back with a subtle metallic sparkle thread.  (Right) A super soft, brushed knit jumper featuring a Superdry polar bear pattern with hints of metallic detail and a ribbed neckline. 

There’s no prize for guessing which one is my favourite.  All left to add is a mug of hot chocolate.

All product photos by Lucia Carpio for My Fashion Connect.