Idris Elba + SuperDry launched today!

The public profile of British actor Idris Elba is flying even higher this autumn with the launch of his new premium menswear collection in collaboration with cool British brand Superdry.  

The 250-piece collection, launched today in selected Superdry stores and online, was designed by the Golden-Globe-winning actor alongside Superdry co-founders James Holder and Julian Dunkerton.

Note the butter-soft leather racer jacket - the pivotal piece of the range, the down-filled outerwear and the aviator style down parka with fur-trimmed hood.  Attention to detail includes heavy-coated zips, split lining with a jacquard Union Jack flag, and box-quilted or monogrammed lining and internal pocket detailing.  

There are also tailored wool town oats, reversible bombers, mac and trench coats, signature IE graphic jersey sweats, joggers, tees and hooded tops, as well as tailored shirts, merino knits and cashmere jumpers, with subtle branding and intricate detailing, complemented with vintage denim.  

Colours are kept sophisticated and urban-chic, in deep tonal shades: midnight blue, jet-black and graphite greys, with a pop of cobalt blue to lift the range.

The urban signature style of Idris Elba (born in Hackney, London) resonates throughout the range.  "I'm no fashion guru, but I think I know how to dress, and what a man wants to look like." said Idris Elba, "Functionality and durability were key things for me.  It's a 24-hour collection, clothing guys can lok and feel great in from day to night."

Photos by Lucia Carpio for My Fashion Connect
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