Softness, a comfortable fit and skin-friendly materials are
among the key elements that consumers look for in innerwear and sleepwear,
according to recent studies and they would often find that garments that offer
the desirable effect of a very soft hand-feel would carry a hang-tag featuring
the Lenzing Modal® brand.
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| See video of Lenzing's Modal - 50 years of Softness. Click HERE. |
The Modal® fibre,
one of the star products of Austrian company Lenzing, celebrated its 50th anniversary this year,
which culminated on November 19th, when Lenzing played host to
global key customers and friends of the brand at the Lenzing headquarters in
Austria.
Led by Chief
Commercial Officer Robert van de Kerkhof, the celebratory day featured a seminar of informative presentations by Lenzing executives and industry experts to highlight the company's new business strategy, the historical journey of the Modal® fibre, its unique DNA based on softness and natural origin. Very importantly, the event highlighted the original source of Modal® that came from the Austrian sustainable forest and that Lenzing's own uniquely-designed production process that results in recovering and recycling up to 95% of the fibre's chemicals and co-products that can be harnessed to manufacture other products such as "good" sugar for chewing gums, salt produce for the glass industry and biodegradable packing tubes for supermarket fruits and vegetables.
The Modal® celebratory day concluded in the evening at the historical Villa Toscana in Gmunden, Austria with a gala dinner and a special ceremony to honour their global customers who had flown in for the event from around the world.
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| Lenzing Group's COO Robert van de Kerkhof (blue tie) and CFO Thomas Riegler cutting the 50th anniversary cake at the Lenzing Modal® gala dinner, which took place at the Villa Toscana in Gmunden, Austria on November 19th. |
Photos supplied by Lenzing AG, photographed by Susanne Kurz.
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