London designer uses computer programme to capture colours and energy of London

Once in a while, something catches your eye and you just have to stop and investigate.  That was the case at the Scoop contemporary fashion trade fair last week where after seeing many attractive collections aisle by aisle by different brands, a range of scarfs in a wonderful expansive range of colours caught my attention.

Scarf called SOHO featuring the intensity of nightlife,

with bright neon tempered by plush green and blue blocks of colour.

For once, Scoop was held not at the Saatchi Gallery (due to a major show on the Golden Egyptian Pharaoh Tutankhamun) but at the Old Billingsgate Market near the City of London by the River Thames.  This location represents a slice of London’s history and thus fitting to find participating at Scoop a London-based designer whose scarf designs are an embodiment of London itself.

The designs are taken from London architecture and landmarks, capturing the colours and energy of the capital.

Scarf named St Pancras, capturing the bold brick colours of the Victorian red brick landmark against a foggy

winter sky.

Originally from Taiwan, London-based designer Yen-Ting Cho designs his own digital software to create his unique and dynamic abstract patterns of luxury scarfs in merino wool, silk and bamboo fibres, as well as pocket squares.

London Blue, combining classic rich blues with palatial gold.

Cho has rather impressive credentials.  While he has a PhD in Innovation Design Engineering from the Royal College of Art in London,
he also has a Master’s degree from the Graduate School of Design from Harvard University, he was awarded Film Study Center Harvard Fellowships and his animation practice has received awards internationally too. He has worked at INVIVIA (Cambridge, MA), and designed interactions for Microsoft Surface, GSD and the Guggenheim Museum, New York.

Since setting up brand, his scarfs are already selling well across the US, as well as in Europe (France, Germany, Portugal, Austria, Greece, Monaco) as well as in Asia (including Taiwan, China and Japan) and in the UK, in Bath and Scotland.  Although now he would like to find stockists in London.