In the absence of a physical show, cancelled this September due to restrictions imposed by the Covid-19 pandemic, the Première Vision Paris trade fair will be an online event this season.
Called The Digital Show, which debuted online at the Première Vision Marketplace in July, will take place 17th and 16th September, and exhibitors’ collections will remain accessible online throughout the season.
The Digital Show will feature some 1,500 e-shops, with more than 20,000 listed products and eight product universes: Fabrics, Leather, Accessories, Yarns, Denim, Smart Creation, Designs, Manufacturing;
Organisers said it will also have expanded services and features as since mid-March, the Marketplace has been available at no charge to Première Vision Paris exhibitors, allowing them to freely integrate their collections into their e-shops with no limit on the number of products presented, and no obligations in terms of commitment or duration.
There will be an interactive and functional digital catalog to energize business, helping to activate client/supplier contacts by facilitating direct contact while maintaining remote sales discussions and transactions.
Company profiles can now integrate multimedia content - videos, images, texts, etc., to enliven
the presentations of exhibitors’ business activities.
Enhanced content is on handto boost the visibility of the offer and guide buyers. There will be new digital forums: the Première Vision fashion team has selected the season’s most creative and representative products from the exhibitors’ collections. These will be showcased in each company’s online shop, and promoted in the Marketplace’s online Magazine.
Seasonal inspirations, trends, directions: the entire autumn/winter 21-22 season can be found under the Magazine heading on the Marketplace website.
Look out for «The Futures of Fashion»: an exclusive program of 20 digital events to follow online to analyze and and decode both the season and the industry’s coming challenges: inspirational fashion seminars, conferences and webinars dedicated to the future of fashion.
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