Marimekko the Finnish label for fashion, home furnishings and textiles based in Helsinki, represents so much more than just about colour and bold motifs. The name is often described to be about joy, a way of life and designed for the woman who is confident and wants clothes she can move in while expressing her personal style. Marimekko's distinctive iconic print – the Unikko poppy print in red and white – has for decades boldly led the way for liberating our desire to express ourselves through simply-shaped dresses, button-up shirts, with coordinating separates and accessories, and also home products to feed that lifestyle.
Marimekko celebrate their 70th anniversary in 2021 and their fashion show at the Copenhagen Fashion Week this month championed all of those qualities that contribute to their enduring international success. 
The presentation, filmed in their in-house textile printing factory in Helsinki, features a selection of vintage gems and signature style, putting the spotlight on their core, the art of printmaking, while highlighting their rich and varied creative legacy bringing together some of their most iconic prints with forward-looking new designs. The presentation can be viewed on copenhagenfashionweek.com.
“Ultimately, Marimekko is about joy and timeless design, and our art of printmaking is a tool to represent that. We will have a very special digital presentation this year, portraying our roots and where we came from as a heritage brand, but also hint towards the future of Marimekko. We are excited to share our world and connect with new people!”
In June this year, Marimekko announced the appointment of Rebekka Bay, 50, as its new Creative Director and a member of the Management Group. She will start on 1 September 2020 and has resigned her position as a member of the Board of Directors of Marimekko.
Bay brings with her a wealth of experience, from the position of Creative Director of Uniqlo Global Innovation Center in which she split her time between New York and Tokyo, and has previously worked as Head of Design and Product of Everlane in New York and San Francisco (2015–2017) as well as Creative Director EVP of Gap Global Design in New York (2012–2015), Creative Director of Bruuns Bazaar in Copenhagen (2011–2012) and Creative Director of COS in London (2006–2011). Bay was a member of Marimekko’s Board of Directors from April 2017 until June 2020.
According to the company's statement released in June 2020, Bay says, “I have always found ideas more intriguing than fashion, innovation and creativity more important than fast-paced trends. I believe that Marimekko, as a lifestyle brand and in expression, is as relevant today as it was 70 years ago. I am very much looking forward to joining Marimekko’s creative community and I am humbled and flattered by the invitation. I hope to foster creativity and attract talent, to drive innovation and quality, to further increase sustainable practices and to reinforce Marimekko’s position as a joyful, timeless and global lifestyle brand.”
Turning 70 next year, Marimekko will showcase their first anniversary year collection – and the world awaits excitedly.
No comments:
Post a Comment