Première Vision Paris goes digital 15th & 16th September

In the absence of a physical show, cancelled this September due to restrictions imposed by the Covid-19 pandemic, the Première Vision Paris trade fair will be an online event this season.

Called The Digital Show, which debuted online at the Première Vision Marketplace in July, will take place 17th and 16th September, and exhibitors’ collections will remain accessible online throughout the season.

The Digital Show will feature some 1,500 e-shops, with more than 20,000 listed products and eight product universes: Fabrics, Leather, Accessories, Yarns, Denim, Smart Creation, Designs, Manufacturing;

Organisers said it will also have expanded services and features as since mid-March, the Marketplace has been available at no charge to Première Vision Paris exhibitors, allowing them to freely integrate their collections into their e-shops with no limit on the number of products presented, and no obligations in terms of commitment or duration.

There will be an interactive and functional digital catalog to energize business, helping to activate client/supplier contacts by facilitating direct contact while maintaining remote sales discussions and transactions.

 Company profiles can now integrate multimedia content - videos, images, texts, etc., to enliven

the presentations of exhibitors’ business activities.  

Enhanced content is on handto boost the visibility of the offer and guide buyers.  There will be new digital forums: the Première Vision fashion team has selected the season’s most creative and representative products from the exhibitors’ collections. These will be showcased in each company’s online shop, and promoted in the Marketplace’s online Magazine.

Seasonal inspirations, trends, directions: the entire autumn/winter 21-22 season can be found under the Magazine heading on the Marketplace website.

Look out for «The Futures of Fashion»: an exclusive program of 20 digital events to follow online to analyze and and decode both the season and the industry’s coming challenges: inspirational fashion seminars, conferences and webinars dedicated to the future of fashion.

PREMIÈRE VISION PARIS cancels its physical September edition and reinforces digital online event. Tranoï joins GL events Group.

They did hope they need not have to come to this but recent decisions by the French government banning the resumption of events of more than 5,000 people until after 31 October, along with new travel restrictions in many countries and the resurgence of an increased health risk, Première Vision have thus announced the cancellation of the physical show at Paris Nord Villepinte this September. 

PV Paris will proceed with an exclusively virtual format, the Digital Show on 15th and 16th September.

Throughout the past few months Première Vision, the international trade fair for creative fashion professionals, was determined to organise the September edition of Première Vision Paris, to support the fashion industry in the face of the unprecedented Coronavirus crisis, while guaranteeing all the requisite health and safety conditions would be in place. Encouraged by the initial indications of an improved health situation, and by the opening up of Europe after the lockdown, as well as by an increase in visitor pre-registrations in recent weeks, Première Vision did opt to maintain the physical edition of its Paris show this 15 and 16 September.  

However the organisers will proceed to stage the exclusively virtual format, the Digital Show on 15th and 16th September, confirming the industry's accelerated embrace of digital initiatives, a format that has been adopted by many trade institutions.

Even in the current climate of uncertainties, it is not a time for standing still but to join up with major players in your industry.  As the saying goes, there is strength in numbers.

So, it is not surprising for the industry to learn that, in search of new financial partners, Tranoï, a leading organizer of BtoB events for creative fashion brands, has joined the GL events Group, which is a 49% shareholder of the Première Vision group.

This is a major move to strengthen the two major players, creating a unique hub of physical and digital BtoB events, services and content to meet the market’s new challenges, from the upstream to the downstream of the global creative fashion industry.

Tranoï and Première Vision tell the industry that they share a common vision of fashion, both focusing on the creative process and championing the kind of unique, creative approaches that give the industry its force and richness. 

This shared vision is strengthened by their complementary nature within the industry. Each operates in the fashion sector but at different stages in the value chain, thus creating an integrated hub of fashion events. The combined expertise of the Tranoï and Première Vision teams provides an unprecedented synergy to develop and implement new projects to meet the challenges facing the fashion industry.

Boris Provost, Managing Director of Tranoï expands on its vision: “Our goal was to work with established partners who could provide complementary expertise, to collectively develop our offer of services. GL events and Première Vision meet every aspect of these requirements. The resulting synergy between two fashion and trade-show experts will help us develop ambitious transversal projects and provide an innovative offer of services for the entire market. I would also like to thank the Tranoï teams for their commitment, as well as all the partners who supported us during our search for new shareholders.”

Gilles Lasbordes, Managing Director of Première Vision adds: “With this closer relationship, as with the alliances we forged in 2019 with Fashion Source in China and The Materials Show in the USA, we continue to pursue our strategy of building a global and complementary offer as closely aligned with the market’s needs as possible. We look forward to collaborating with Tranoï’s teams, whose expertise will help give rise to new projects and, above all, new solutions to support the entire industry in this complex and fast-changing environment.”

Head to toe collaboration: Havaianas X New Era

Summer is not over, though after a couple of recurring heatwaves, the temperature in the UK seems to have dived this week.  While many people are staying put in the UK rather than travelling overseas as the Covid-19 pandemic is still not under control in many holiday destinations, then comes news that Gatwick Airport in London is planning to axe up to 600 jobs in a 'signifcant restructure' due to the impact of the pandemic on passenger and air traffic numbers. Quarantine measures from tourist hotspots have reported to have damaged hopes of a summer of recovery for the airline industry, with redundancies reported at airlines including Ryanair, British Airways, Virgin and Jet2.   

So with Staycation very much the latest holiday trend, sunseekers are looking on the bright side and keep local economies going around the country while enjoying the government's summer scheme of "Eat Out to Help Out" to support the hospitality industry.

So it is also great to hear that the go-to Brazilian brand for over a half-century of trendy flip-flops and shoes Haavaianas is helping famous hat brand New Era to celebrate its 100th anniversary.  The two brands well-known in their respective corner of the fashion arena are cooperating with a capsule collection of bucket hats, trucker hats, classic caps and flip-flops. 

The exclusive New Era X Havaianas collaboration feature seven products
 in a range dubbed as “Step into Joy”.  

All items feature both brands’ logos, with both the Trucker style and 9Twenty classic hat including New Era’s signature silver stamp, identifying them as a signature New Era style. The limited-edition collection is available beginning today on Havaianas.com and select Havaianas stores. 

New Era Havaianas 9FORTY Trucker cap, finished in an army green and white colourway.  The contoured crown benefits from mid and rear mesh panels for a cooler wear. A Havaianas rubber badge is applied to the front of the design and New Era traditional flag logo is embroidered to the left. The curved 'sandwich’ visor features the Havaianas logo jacquard to the lip and boasts a stand-out, colour-contrasting underside.
 A snap closure at the rear allows for versatile sizing.

The exclusive collaboration feature seven products in a range dubbed as “Step into Joy”.  The line consists of two TOP style flip flop prints, a bucket hat, a single color 9FORTY cap and a 9TWENTY cap with four colour variations. All the items have the identities of both brands, such as a rubber icon on the caps. The products were designed to play around with combinations, as each flip flop print matches a cap/bucket hat.

Visual Identity

The creation process started by focusing on the strengths of the two brands; the cap and the flip flops, and then came the creation of a character that translates exactly the following essence: Havaianas on your feet and New Era on your head.

To heighten this story, two artists were invited to translate the visual identity created for the collab into art. Consequently, the New Era street moods and the Havaianas colourful, cheerful style have also become stickers. Patricia Leda, advertising professional by training and book illustrator, and Bruno Menon, illustrator working closely with the fashion universe, accepted the challenge and co-created stickers that are part of the collection and serve as shareable pills of art.

The campaign visual identity was created and executed by W3haus advertising agency. "We observed the customization behavior that people have with stickers on their computers, clothes, bikes, and surfboards and we believed that it could be a path to get closer to the public and be a feat with the collection. In the first internal presentation, everyone wanted a collab sticker to call their own. As co-creation is one of the processes that we like the most here at W3, the idea of bringing two artists together to collaborate was a natural path, that is why we called in Patrícia Leda and Bruno Menon to sign the campaign with us," says Daniele Almeida, creative director at W3haus. In this creative process, the brands also got involved and suggested the mascots and elements that they would like to see represented.

The products are already available on each of the brands e-commerce and brick-and-mortar stores.

Limited edition face masks from designers Anabela Chan X Heaven Tenudiredja

Life after the lockdown has changed for many of us.  One of the most significant changes is the mandatory-wearing of face masks in public occasions to keep one another safe from the spread of the Covid-19 virus.  

More and more fashion brands are offering “chic mask options”, from fashion powerhouses including Liberty London (using their signature Tana Lawn™ Cotton) to Sunspel and Nike to name a few.  Lacoste feature their signature croc while Hugo Boss is offering an array of face masks in funky patterns, as well as black ones with its own logo.  These are all available to purchase online or in their retail shops.

Now if discerning fashionistas are looking for something more glamorous for special outings, there are a couple of options – a design collaboration between London jewellery designer Anabela Chan and Antwerp-based couture fashion designer Heaven Tenudiredja.

London-based luxury jewellery designer Anabela Chan and Antwerp-based couture fashion designer Heaven Tenudiredja modelling the two versions of their limited-edition facial coverings.

This special limited collection of reusable face covering is made in 100% upcycled couture fabrics -luxurious silk duchesse - decorated with intricately hand-embroidered butterflies in iridescent sequins and bugle beads, shimmering in the light.  Both available exclusively online & at Anabela’s new London Sloane Street flagship boutique, available in Midnight blue and Lilac lavender.

Each mask has a built-in pocket for filters, and finished with a 100% Japanese cotton lining.  

The mask comes with a black organza travel pouch.  To wash, the designers recommend gentle hand-washing or steam-cleaning at 60°C. They will donate 10% from every sale to the NHS Charities.

Photos from Anabela Chan.

Yuma Labs raise funds for launching a circular sunglasses business

 Yuma Labs crowdfunding gets backed for 200% in first 48 hours

Tomorrow’s sunglasses from yesterday’s waste.  This is the thinking behind the circular sunglasses brand Yuma Labs which is now raising capital to fund the business.

The goal of the crowdfunding campaign is to produce a new collection of sunglasses completely made out of recycled plastic waste and easy to send back when their life ends. That way, the sunglasses can be recycled again, thus closing the loop and putting a halt to plastic waste. This phenomenon is called a circular economy.

Next to that, the company launched new branding for more awareness -it was called W.R.Yuma first- and they will move their production from Antwerp to Italy, where the plastic waste will be injection-molded into high-quality sunglasses. In order to achieve that, they wanted to raise 10,000 Euros, but in just 48 hours, their crowdfunding campaign raised 20,628 Euros with backing from 154 people.  But the campaign will continue to run until September 10th, giving the sunglasses brand plenty of time to raise even more.

Founder Sebastiaan De Neubourg explains why they are hungry for more. “Despite the crazy times we live in, we managed to reach 100% of our goal in just a couple of hours, thanks to our backers! Our confidence in them was more than justified. But we want to spread our message even further. We want to spark the conversation and make a switch to a circular economy. That’s why we want to get backed even more,” says De Neubourg.

The crowdfunding campaign consists of one unisex model called Lazlo, available in 4 colors: two transparent frames (the original colors of the recycled bottles) and two colored frames (brown and black).

The quest for a circular economy is clear, according to De Neubourg. “In recent years, we delved into the workings of fashion, circular economy, waste management, and recycling.”

Innovation is also a key aspect of Yuma Labs.  Next to their revolutionary business plan, they also made an Instagram filter of the sunglasses. “This way, you can see whether you like their sunglasses or not. Yuma Labs is the very first eyewear brand that allows contributors to fit the eyeglasses virtually, even before they go into production,” says the founder.

To reach the Crowdfunding link, click HERE.

Consumers opt to shop local: UK convenience store sales growth more than double

 

       Photo: Urban coordinates from Hugo Boss/Facebook

Convenience store sales growth doubles between 2019 and 2020 while growth in shopping online is deemed to continue and the habit is “irreversible” according to experts.

Market intelligence agency Mintel has written in a new report that convenience store market is set to reach an estimated £47.5 billion in 2020, up 8% from last year,  revealing that 80% of convenience store users agree that convenience stores provide essential services in the community, as 25% of consumers say they are now shopping more with local businesses due to COVID-19.

The pandemic has given an impressive boost to convenience store sales this year helping the market grow by more than double the rate achieved in 2019. According to the latest Mintel research, convenience sales will grow by almost 8% in 2020 - compared to the 3% achieved last year*.   

The significant increase in in-home food and drink experienced as a result of COVID-19 will see the convenience store market increase from £44.1 billion in 2019 to an estimated £47.5 billion in 2020; this is despite the hit to ‘on-the-go trade’ such as items eaten out-of home - including those for breakfast and lunch. This rate of growth is outperforming the wider grocery sector, which is expected to grow by around 6% in 2020.

While Brits flocked to local stores during lockdown, such a peak in demand will not continue into 2021, particularly if social distancing measures continue to be relaxed and consumer budgets are squeezed further. Mintel estimates a decline of -3.9% in the market in 2021, as it rebalances before reaching more consistent lower growth through to 2024 (of 2-3%) when the market is forecast to reach £49 billion. Overall, 94% of convenience store users (or almost 80% of all internet users aged 16+) use a convenience store at least once a month**. 

Nick Carroll, Associate Director of Retail Research, said: 

“The shift to localised shopping during the peak of COVID-19 has benefited the convenience sector, driving larger-basket demand and sales as consumers necessarily shopped more in their local communities. Longer term, the importance of convenience stores within these communities and consumers’ desire to support them will only be reinforced - providing a solid platform for convenience retailers to build upon." 

“Not all aspects of the sector, however, are benefiting. On-the-go food and drink, for example,  is a significant part of convenience trade and has naturally been constricted by lower levels of public movement and more working at home since the lockdown. In particular this has impacted convenience stores in travel hubs. However, this decline in sales has been offset by more spending on in-home food and drink as shoppers look to shop closer to home.”

* Mintel’s latest estimates as of 18 June 2020; subject to change based on ongoing research and economic shifts

** Mintel commissioned research among 2,000 adults aged 16+ in March 2020

Hugo Boss adopts new work model starting October while The Rolling Stones open new retail shop in London in September

Photo from Hugo Boss/facebook: Take it easy: elevating your dressed-down style,
with Bettina Looney, James Kagonge, and Tommy Marr #ThisIsBOSS

Hugo Boss’ current dress-down style reflects its new work model of work-life split between office and home. The brand is one of the first major fashion companies to ask employees to work from the office from Tuesdays to Thursdays even after the Covid-19 crisis, reports FashionUnited. The “Threedom of Work” work model will be implemented from October, initially applicable to the 3,200 employees in the brand’s native Germany whose jobs do not require physical attendance at the workplace.  Hugo Boss will certainly not be the last in the fashion industry to adopt new work arrangements.

Meanwhile the UK government’s scheme of “Eat Out to Help Out” seems to have brought vibrant business to eateries around the country, even though the British high street continues to suffer from lack of shoppers as more retailers and chain stores are reporting closures and job cuts on a scale unseen since the financial crisis of 2008.

London seems to be struggling to get back to pre-pandemic normal for lack of high-spending tourists and workers still opting to work from home rather than heading back to the office in the Capital, ahead of the furlough scheme ending.  Chief executive Helen Brocklebank of Trade association Walpole, which counts Boodles, Burberry and Harrods as members, said in a letter to culture secretary Oliver Dowden, the pandemic has disproportionally affected central London, which is deemed as the shop window of British luxury for UK and international visitors. London-based luxury businesses are reporting that trade is currently running at 5% to 10% of normal.

Perhaps a new shop by the British iconic rock group The Rolling Stones is one way of luring shoppers back to the capital, at least for fans of the band and music pundits.

The Rolling Stones are to open their first flagship store, ‘RS No 9' on London’s Carnaby Street in September.  The new store is created in partnership with Bravado, Universal Music Group’s merchandise and brand management company. 

The Rolling Stones said in a statement: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”

Reportedly the new store will have a shop fit that follows the band's colours of red and black, alongside glass floors featuring lyrics, and fitting rooms adorned with iconic album artwork.

It will allow fans to immerse themselves into the world of the band and will feature an extensive range of official merchandise along with new clothing and accessories including exclusive designer collaborations and one-of-a-kind pieces only available in store.

The collections will include new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand, catering for “fans of all ages,” including men’s, women’s and children’s fashion and accessories, along with raincoats and hats from premium Swedish raincoat brand Stutterheim, chairs and scarves from The Soloist, and a special glassware collection developed with Baccarat engraved with the Rolling Stones tongue.

The store will also introduce ‘Stones Red,’ the official colour from Pantone which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone colour will also launch with the store.

Elsewhere in the UK, industry watchers also point out that the pandemic and the damage it has done has accelerated retail trends that were already shaping business pre-pandemic.

UK supermarket Waitrose boss James Bailey has warned that the shift to shopping online is irreversible, particularly in the grocery sector.  It comes as the supermarket revealed stats - compiled for a report called How Britain Shops Online: Food and Drink Edition - showing 77% of customers now do at least some of their grocery shopping online, compared with 61% the year before.  

Bailey added: "The growth curve - representing the uplift in customer demand - has been steep and rapid, challenging all retailers’ resources.  Businesses have been forced to speedily face into the ascent and scale up their operations or face a slippery slide downwards.  Because online shopping quickly becomes habitual - these changes are unlikely to reverse." 

Bailey said: “Even before the Covid-19 pandemic, there are few retailers that wouldn’t have predicted the continued growth of e-commerce relative to physical shops.”

The Mac Effect comes to the rescue to weather the storm!

Among the many ingenious looks proposed by designer brands at Copenhagen Fashion Week for Spring Summer 2021 is the unmistakable look influenced by the Mac coat, also known as the trench coat.  

REMAIN is a women's ready-to-wear brand from Birger Christensen
founded in Copenhagen in 2018.

With the world still struggling to contain the Covid-19 pandemic, it is understandable that we want to seek protection and this iconic coat traditionally essential for the British climate, is now adopted by designers to weather the storm that we are all in.

Designers Remix

The brand taking the theme to great extreme is Designers Remix (see above) founded by creative director Charlotte Eskildsen and her husband and CEO, Niels Eskildsen. Riding high on a voluminous silhouette, Remix also takes the trench coat further with a layering look. The brand started in 2002 remixing deadstock products following a sustainable philosophy. Since then, they have successfully developed the company into an award winning global brand available in stores across Europe, the Middle East, Russia, USA, and Asia. Today Designers Remix has become a true favorite among several international influencers and celebrities.

Brogger

Brøgger's version is highlighted with sportswear inspirec details.  The luxury clothing label based in London, UK is designed by Danish designer Julie Brøgger.   The collections play between the feminine and the masculine, varying from sharp tailoring to soft silhouettes, consistently balanced on the edge between formal and day wear. Brøgger celebrates playful and bold fashion with craftsmanship and quality in focus. Brøgger stays committed to producing only in United Kingdom and E.U, as well as sourcing all materials from these regions.

Mark Kenly Domino Tan 

The brand Mark Kenly Domino Tan targets the modern woman who has an eye for timeless designs both luxurious and functional for work and for formal occasions. While silhouettes are minimalistic, feminine and classic, the result is contemporary. The collection is divided into five key programs with which Mark Kenly Domino Tan generally works from. 

Baum und Pferdgarten 

Founded in Copenhagen in 1999, Baum und Pferdgarten condones timeless and design-led collections are full of unexpected playful contrasts. The brand name is an interplay between the surnames of the founding Creative Directors, Rikke Baumgarten and Helle Hestehave. Throughout their long-standing partnership, Rikke and Helle have continuously complemented and pushed each other, resulting in covetable pieces in beautiful fabrics, memorable prints and bold colours. "We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many different ways by many different women. We create clothes that help women tell their own story." today, Baum und Pferdgarten collections can be found in selected department stores and retailers in more than 25 countries worldwide.

Lovechild 1979

Lovechild 1979 is a Copenhagen-based label under Creative director Anne-Dorthe Larsen and her all-women design team make clothes authentic to their own tastes, creating pieces that transcend seasons and flow with your personal style. The Lovechild 1979 aesthetic is feminine yet grounded by masculine, tailored silhouettes.

Remain

REMAIN is an interpretation of the modern woman. Each collection is created from a desire to simplify life for busy, fashion-conscious women living an urban life, featuring easy dressing shaped as an accessible and contemporary everyday uniform.

REMAIN places focus on tailoring and pattern making combined with carefully selected fabrics.Colours, silhouettes and fabrics put together for a sophisticated look with a focus on wearability, strong, simple pieces that corresponds to current trends, lifestyle and needs.

All photos from Copenhagen Fashion Week held in August 2020.

Marimekko celebrates iconic prints, bold patterns and simplistic form at Copenhagen Fashion Week.

Marimekko the Finnish label for fashion, home furnishings and textiles based in Helsinki, represents so much more than just about colour and bold motifs.  The name is often described to be about joy, a way of life and designed for the woman who is confident and wants clothes she can move in while expressing her personal style.  Marimekko's distinctive iconic print – the Unikko poppy print in red and white – has for decades boldly led the way for liberating our desire to express ourselves through simply-shaped dresses, button-up shirts, with coordinating separates and accessories, and also home products to feed that lifestyle.

Marimekko celebrate their 70th anniversary in 2021 and their fashion show at the Copenhagen Fashion Week this month championed all of those qualities that contribute to their enduring international success. 

The presentation, filmed in their in-house textile printing factory in Helsinki, features a selection of vintage gems and signature style, putting the spotlight on their core, the art of printmaking, while highlighting their rich and varied creative legacy bringing together some of their most iconic prints with forward-looking new designs. The presentation can be viewed on copenhagenfashionweek.com.

The company take what they describe as a “democratic approach for this presentation with an inclusive idea of the event that “feels so fresh” and connects to the brand DNA.

“Ultimately, Marimekko is about joy and timeless design, and our art of printmaking is a tool to represent that. We will have a very special digital presentation this year, portraying our roots and where we came from as a heritage brand, but also hint towards the future of Marimekko. We are excited to share our world and connect with new people!”

In June this year, Marimekko announced the appointment of Rebekka Bay, 50, as its new Creative Director and a member of the Management Group.  She will start on 1 September 2020 and has resigned her position as a member of the Board of Directors of Marimekko.

Bay brings with her a wealth of experience, from the position of Creative Director of Uniqlo Global Innovation Center in which she split her time between New York and Tokyo, and has previously worked as Head of Design and Product of Everlane in New York and San Francisco (2015–2017) as well as Creative Director EVP of Gap Global Design in New York (2012–2015), Creative Director of Bruuns Bazaar in Copenhagen (2011–2012) and Creative Director of COS in London (2006–2011). Bay was a member of Marimekko’s Board of Directors from April 2017 until June 2020.

According to the company's statement released in June 2020, Bay says, “I have always found ideas more intriguing than fashion, innovation and creativity more important than fast-paced trends. I believe that Marimekko, as a lifestyle brand and in expression, is as relevant today as it was 70 years ago. I am very much looking forward to joining Marimekko’s creative community and I am humbled and flattered by the invitation. I hope to foster creativity and attract talent, to drive innovation and quality, to further increase sustainable practices and to reinforce Marimekko’s position as a joyful, timeless and global lifestyle brand.” 

Turning 70 next year, Marimekko will showcase their first anniversary year collection – and the world awaits excitedly. 

Henrik Vibskov presents SS21 at Copenhagen Fashion Week

For Spring/Summer 2021, Danish designer Henrik Vibskov is showcasing a collection that speaks volumes of his keenness to explore themes around creativity without limits, always trying to adapt a design approach for a fashion collection versus an installation or exhibition. 

Henrik Vibskov is most commonly associated not only with a fashion label, but a multitude of twisted yet tantalising universes created in relation to each collection.

Currently a professor at DSKD and frequently gives lectures in art institutions all over the world, such as Central Saint Martins in London (where he graduated in 2001), the IED in Madrid and the Antwerp Royal Academy of Fine Arts amongst others, Henrik Vibskov's fashion show at this Copenhagen Fashion Week showcases men's and women's ensembles that explore proportions and layering to great effect. Set in a garden scene with a dramatic life-size backdrop of “performers”, this approach is not surprising as apart from designing for his own namesake collections, he has also designed costumes for numerous operas and performances, including collaborations with Hotel Pro Forma, the Oslo Opera House, The Swedish national ballet and the Brussels Opera House.

Henrik Vibskrov (pictured left at the Copenhagen show) graduated from London's Central St Martin's in 2001 and has since produced over 30 fashion collections. 

He has participated and exhibited in a number of international design fairs, festivals and museums, including the PS1 - MoMA in New York, the Palais de Tokyo in Paris, The 21st Century Museum of contemporary Art, Kanazawa, and the ICA in London. 

Upcoming events will include a solo exhibition at Sophienholm Denmark opening on 5th September 2020.

In 2021, he will have an installation opening on 8th April in Tripostal, Lille, France, and a solo exhibition in the Lillehammer Art Museum in Norway opening on 5th October.

Copenhagen Fashion Week launches its new digital universe, CPHFW72H, designed to stream this season's shows, talks, and events.

Founded in 1999, Stockholm-based Whyred joins Copenhagen Fashion Week showing its elevated classical designs, with a focus on wardrobe staples.  They recently announced their new Creative Director, Jessy Heuvelink, joined the team Spring 2020.

This season, Copenhagen Fashion Week features 32 shows and presentations from a breadth of designers like Ganni, Stine Goya and Holzweiler.

While the show continues to host physical events, this edition of fashion week will expectedly be adapted in compliance with the Covid-19 health and safety measures.
Furthermore, in order to make it possible for all brands to participate, there are no rules dictating the show format. The result is a range of installments - pre-produced and live - with everything from adapted runway shows, presentations, films, exhibitions, and installations.

Beginning with a digital show on Monday 10 August at 10 am CET, Swedish brand Whyred inaugurates the new digital universe CPHFW72H celebrating 72 hours of shows, events and talks. Henrik Vibskov will officially close fashion week with a physical presentation to be livesteamed.

The new universe CPHFW72H - presented on copenhagenfashionweek.com - gathers together a progeamme of talks and events all in one place to live-stream Copenhagen Fashion Week's digital advisory board consists of Ganni founder Nicolaj Reffstrup, Moon CEO Martin Gjesing, Stine Goya CEO Thomas Hertz, Holzweiler creative director Susanne Holzweiler, Marimekko CEO Tiina Alahuhta-Kasko and Hope creative director Frida Bard.

"We are very excited to fulfill the vision of a hybrid version of Copenhagen Fashion Week, meaning that anyone - whether in person or digitally - is able to access this season's 32 shows and presentations," states Cecilie Thorsmark, CEO of Copenhagen Fashion Week. "We're extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers," continues Ms Thorsmark. 

Anticipating the absence of several international journalists, editors and buyers this season, each designer on the show schedule will engage in a live Q&A with some of the most experienced fashion professionals in the world from the likes of Vogue Runway, Vogue Business, Forbes and WWD directly following their show. 
In the present climate, Copenhagen Fashion Week introduces "Small Talks - Big Conversations" - a string of important discussions delving into real, sometimes uncomfortable, topics crucial to moving forward.
To be featured are topics like "Anti-racist practices in the Scandinavian fashion industry" and "Working conditions for emerging designers," hosted by speakers such as Fanny Moizant, co-founder of Vestiaire Collective; Sara Maino, head of Vogue Talents; and fashion activist and professor Kate Fletcher.   Visit copenhagenfashionweek.com to see the schedule of events, talks programme and live Q&A's.

Face masks made of smart Eco fibres for comfort and style.

The latest must-have fashion accessory is no longer the “It” bag or the latest designer trainer.
It’s the face mask which we are now required to wear in most public places in order to help stop the spread of the Coronavirus.

So why not look good and feel free and safe when wearing one that is made totally from a silk-like Cupro, the name commonly used for fibres by Bemberg™ by Asahi Kasei. 

The new PNLP (Penelope) face mask is made in an eco and sustainable material that comes from the smart-tech transformation of cotton linter pre-consumer materials and converted through a traceable and transparent closed loop process.

Now these masks are ready to hit the market with their unique features that combine sustainability with a lovely fabric that is soft and smooth as silk and feels like a second skin.
Made in Italy, the Cupro’s Collection is also biodegradable and available online, in adult as well as child sizes.

Other textiles companies who have joined in and converted their production units to making masks as well as medical gowns include Cifra, Illuna Group, Rosti and Sitip, who have collaborated with ROICA™, the premium stretch fibre by Asahi Kasei. ROICA™ is the innovative and smart premium ingredient chosen by these companies to give comfort to the wearer, thanks to an exceptional top-level component that gives elasticity for perfect adherence to the skin.

Illuna Group Lace Mask.

Cifra presents the eco-sustainable version of the mask, the ECO-MASK™, which combines the high performance of Cifra's knitting technology with the sustainability of the materials used. The 100% regenerated yarns create a 100% sustainable mask with 83% ECONYL and 17% ROICA™ V550 elastomer, the stretch fiber certified with Cradle to Cradle Gold Health Level which allows excellent and lasting printability, as well as advantages regarding the circular economy as it does not release harmful substances into the test environment according to the Hohenstein Environmental Compatibility certification.

Tom Cridland launches 30 Year Prints collection

Tom Cridland's GMOAT 30 Year Sweatshirt

Tom Cridland has done it again.  He bursted onto the world stage in 2014 with a fashion brand that makes Sweatshirts and T-Shirts that caame with a 30-year guarantee, made out of organic cotton and recycled polyester.

Gimme Hot Chicken 30 Year Print Tee.

Now Tom has just launched a collection of Tees and Sweats -  30 Year Prints - in collaboration with legendary illustrator and author Ian Beck.  A selection of the Tees and Sweats are shown here.

You may recall Ian designed Elton John’s iconic Goodbye Yellow Brick Road artwork and has sold more than one million copies of his books all over the world.  He has recently been working with children's book author Philip Pullman again.

Tiger Head 30 Year Print Sweatshirt

Tom Cridland  has been making clothing with a 30 Year Guarantee since 2014. His brand is strongly opposed to the fast fashion mentality and argues that clothing should be treasured, not treated as quickly disposable.

Meanwhile to meet the challenges posed by the pandemic, Tom has also designed a new line of recycled cotton and polyester "Ecomasks," also available on his website.

Tom said of Coronavirus and the lockdown: “Like all businesses we are hoping the lockdown will continue to ease as it is having a devastating and arguably unnecessary economic, social and cultural impact on so many people that is causing severe mental and physical distress not even related to the virus itself. If governments adopted a more nuanced approach to tackling Covid-19 we would mitigate the looming catastrophe. On a side note, there is very little mention of all the waste caused by plastic disposable masks.”