Fashion Talent Showcase: Copenhagen Fashion Week and the Victoria and Albert Museum Announce Their Collaboration Across the V&A Fashion in Motion

The London Victoria and Albert Museum (V&A)'s Fashion in Motion project continues to offer an international stage for emerging design talent. For its May 2025 edition, Fashion in Motion will spotlight five rising designers from Denmark, celebrating the creativity, innovation, and expressive spirit that Copenhagen Fashion Week (CPHFW) has become known for.

Image:  Copenhagen Fashion Week

This initiative is a collaboration between the V&A and Copenhagen Fashion Week, which is recognized as Northern Europe’s leading fashion week as part of its broader effort to strengthen ties with the UK’s creative and cultural industries.

Scheduled for May 30, 2025, the showcase will feature five emerging designers who embody the innovation, creativity, and expressive spirit that CPHFW has helped pioneer on the international stage. Presented within the historic Raphael Court, three special catwalk presentations will be staged for the public, highlighting the collections of Alectra Rothschild / Masculina, Berner Kühl, Bonnetje, Stamm, and Stem.

Four of the designers—Rothschild / Masculina, Berner Kühl, Bonnetje, and Stamm—are part of the CPHFW NEWTALENT programme, an initiative dedicated to nurturing rising Nordic creatives. They will be joined by Stem, the 2024 recipient of the prestigious Wessel & Vett Fashion Prize.

The five designers will each present six key looks that reflect their individual vision and dedication to craftsmanship and creative expression.

The collaboration marks a significant moment in Copenhagen Fashion Week’s ongoing strategy to strengthen its ties with the UK’s creative and cultural industries. Speaking about the project, Cecilie Thorsmark, CEO of CPHFW, remarked,

"The Victoria and Albert Museum is a cultural cornerstone of the British creative scene. To present rising Danish talent through the V&A’s Fashion in Motion platform is a remarkable opportunity. By showcasing our NEWTALENT designers alongside the Wessel & Vett Fashion Prize winner, we hope to offer a strong visual representation of Denmark’s burgeoning fashion scene—and to build even stronger bridges between our two industries."

Oriole Cullen, Senior Curator of Fashion and Textiles at the V&A, echoed the sentiment, saying,

"Fashion in Motion gives us the opportunity to collaborate with exceptional creatives from around the world. We’re thrilled to partner with Copenhagen Fashion Week to showcase the exciting new voices shaping the future of Nordic fashion."

Since its inception in 1999, the Fashion in Motion series has offered free-to-attend catwalk shows within the V&A, providing the public with rare access to live runway experiences typically reserved for the industry elite. It has previously spotlighted fashion luminaries such as Alexander McQueen, Vivienne Westwood, Jean Paul Gaultier, Erdem, Gareth Pugh, and Guo Pei, among others.

The May 2025 showcase promises to continue this tradition, offering museum visitors a front-row seat to some of Denmark’s most exciting emerging talents—and reaffirming Copenhagen Fashion Week’s reputation as a global leader in progressive, forward-thinking fashion.

Copenhagen Fashion Week: Show and Presentation Committee for SS26 edition announced

Copenhagen Fashion Week (CPHFW) has unveiled the SS26 show and presentation committee members for the upcoming SS26 edition, emphasizing a strong lineup of leading voices from both the international scene and the Nordic region, bringing together a community committed to championing and elevating the finest Nordic talent.

Copenhagen Fashion Week

The committee is composed of influential figures, media leaders and key innovators within the industry, as listed below: 

Allyson Shiffman, Features Editor, Vogue Scandinavia;

Ana Andjelic, Brand Executive;

Anders Soelvsten Thomsen, Stylist & Consultant;

Ane Lynge-Jorlén, Director, ALPHA;

Anne Braunstein, Managing Director, Patriksson Group;

As Øland, Creative Director, Dansk Mode og Textil;

Bruce Pask, Senior Editorial Director, Neiman Marcus;

Carla Christine Bruus Aagaard-Strube, Editor-in-Chief, Fashion Forum;

Christian Hansen, Creative Director, Costume Denmark;

Claire Stern Milch, Digital Director, Elle Magazine USA;

Emily Chan, Senior Sustainability Editor, British Vogue;

Emma Matell, Casting Director;

Eni Subair, Senior Fashion Features Editor, The Face;

Francesco Martino, Style Editor, GQ Italia;

Freja Wewer, Photographer;

Giorgia Feroldi, Freelance Fashion Journalist;

Hilda Sandström, Stylist;

Ida Elise Eide Einarsdóttir, Fashion Editor, KK Norway;

Ida Petersson, Founder, Good Eggs;

Jessica Beresford, Associate Editor, Australian Financial Review;

Julie Gilhart, Founder & President, Gilhart & Co.;

Kine B. Hartz, Editor-in-Chief, Costume Denmark & Norway;

Kristian Kirk, Creative Director, Co-Founder, inter.agcy & inter.pblc;

Kyubum (KB) Lee, Creative Consultant;

Laird Borelli-Persson, Senior Archive Editor, Vogue USA;

Louise & Maria Thornfeldt, Photographers;

Lucy Maguire, Senior Trends Editor, Vogue Business;

Lucy Milligan, Projects and Partnerships Editor, The Gentlewoman;

Martin Gjesing, Co-Founder, Moon;

Maud Pupato, Buying Director, Printemps;

Maya Soul Paustian, Stylist;

Natasha Skou, Founder, Nat Studio Copenhagen;

Navi Ahluwalia, Editor, Hypebae;

Nicole Walker, Creative Consultant;

Nikita Hoffmann Andersen, Editorial Director, Elle Denmark;

Olya Kuryshchuk, Editor-in-Chief, 1 Granary;

Robert Rydberg, Fashion Director, Vogue Scandinavia;

Sara Sozzani Maino, Creative Director, Fondazione Sozzani;

Steff Yotka, Global Editorial Director, i-D;

Tiffany Hsu, Chief Buying Officer, Mytheresa;

Willa Bennett, Editor-in-Chief, Cosmopolitan USA;

Yana McKillop, Fashion Director, Puss Puss;

Yasin Müjdeci, Founder, Voo Store.

The CPHFW SS26 edition will take place 4 – 8 August 2025.

Textiles Trade Fair: Denim Première Vision Milan Edition in May 2025 Featuring the Future of Denim with AW26-27 Trends & Innovations

Milan will play host to the 35th edition of Denim Première Vision for the fourth consecutive year - on 21 and 22 May, 2025.

This year’s event, held under the patronage of the City of Milan and organized by the fashion division of GL events, will spotlight the Autumn-Winter 2026-2027 denim collections from over 80 top exhibitors. Visitors will explore the most influential denim innovations from Italy, Turkey, Morocco, Japan, China, France, the U.S., and more.

Florence Rousson, Chairwoman of the Executive Board of Première Vision and CEO of The Creative Pole, the fashion division of GL events, commented:

"Back in Milan, Denim Première Vision once again highlights the dynamism of the denim sector. As a staple on the Italian fashion calendar, the event—supported by the city of Milan—provides the industry with unparalleled opportunities for business, innovation, and collaboration, all in the spirit of collective creativity in motion."

Organisers say this year’s edition dives into the heart of AW26-27 denim trends, organized into eight thematic areas: fabrics, manufacturing, accessories, yarns, promotion, technologies, laundry, and fibers, bringing together more than 80 exhibitors from across the globe.

Image: PV Denim Milan 2024

Forums & Trend Spaces

This season’s Trends Forum will explore the theme Hybrid Denim, celebrating denim’s adaptability through a mix of materials, techniques, and cultural references. Highlights include groundbreaking pieces from designer Aurélia LeBlanc, who reimagines luxury denim, and the Sustainable Textile Craftsmanship project—a collaboration between Kelly Konings and denim mill Gommatex.

Image:  PV Denim Milan 2024

Project Tomorrow

Continuing its support for the next generation, Project Tomorrow returns with a newly structured educational program designed for students from fashion, design, and art schools. Building on the success of previous editions, the initiative aims to inspire and engage young creatives in shaping the denim industry’s future.

Denim Fashion District

Now in its 7th year, the Denim Fashion District will offer a dedicated space for creative expression, featuring capsule collections by a curated group of ready-to-wear and accessories brands. The district will spotlight upcycling labels, emerging designers, established brands, and fresh denim talent—all in collaboration with the show’s exhibitors.

Participating brands include:

FADE OUT LABEL, Stripes Of-f Road, Daily Blue by Adriano Goldschmied, Kelly Konings, Rita Ammeg, Borsa Fatta Da Me, Floriana, Lucia Chain, Marcello Pipitone, Materia, and Sasha Neema Ponte.

Image: PV Denim Milan 2024

Keynote Programme

Also scheduled are thought-provoking keynotes that will provide a 360° view of the denim industry’s future, with insights from renowned professionals:

* Fashion Denim Seminar AW26-27 – Hybrid Denim: Collective creativity in motion

Anne Oudard, Denim Design Consultant

May 21 at 11am & May 22 at 2pm

* What is Social Procurement? Dressing the Next Generation of Changemakers

Ani Wells, Founder & CEO, Simply Suzette

May 21 at 1pm

* The Jacquard-Woven Future of Fashion

Kelly Konings, Textile & Fashion Designer

May 21 at 2pm

* Denim Dudes Future Forecast AW26/27

Amy Leverton, Founder, Denim Dudes

May 21 at 3:30pm & May 22 at 11am

A Tribute to Luigi Martelli

This year’s edition will also feature a heartfelt tribute to Luigi Martelli, the late denim visionary who passed away in January 2025. In collaboration with ISKO, the show will honor Martelli’s five-decade legacy with a special exhibition space that retraces his groundbreaking impact on denim design and textile finishing.

Curated by Fabio Adami Dalla Val and OPAA, in collaboration with Adriano Goldschmied, Giovanni Petrin, and with the support of the Martelli family, the tribute will feature rare archival pieces from M.O.D.E. – Museo del Denim, many shown publicly for the first time. This is more than a retrospective; it is a message to the denim community—past, present, and future—about the power of innovation and legacy.

As the founder of Martelli Lavorazioni Tessili, Martelli revolutionized textile finishes and redefined what denim could be. His pioneering techniques laid the groundwork for today’s industry, and his influence continues to resonate in every thread of modern indigo.

London Fashion Trade Fair: Scoop Announces New Venue and Campaign for SS 2025

Scoop, the UK’s premier contemporary fashion and lifestyle trade show, is set to make an exciting move to Olympia National Kensington, London, for its Spring/Summer 2025 edition, running from 13–15 July 2025.

The show’s new home—an iconic, recently renovated heritage venue with a rich fashion legacy spanning over a century—offers an elevated and spacious setting, ideal for showcasing Scoop’s growing roster of exclusive and emerging designers.

Scoop Founder and Managing Director Karen Radley shared her excitement about the relocation: “We’re always seeking out what’s new, and our beautiful new home will soon reveal its most inspired version yet. We can’t wait to welcome everyone to this exciting new chapter.”

The upcoming S/S ’25 season, themed ‘For Fashionable People’, promises a vibrant celebration of creativity, style, and culture. With a dynamic mix of fashion, lifestyle, and iconic art influences, the show will embody the optimism and joy that have become central to the Scoop experience. While full details remain under wraps, this landmark season is expected to deliver a fresh, feel-good atmosphere in its stunning new location.

Radley, known for her impeccable eye for global talent and trend-aware curation, added:  “This season at Scoop will be a true breath of fresh air. Buyers will step into our sunlit new home at Olympia National Kensington and discover a showcase of emerging designers ready to make a major impact on the UK market.”  

Firmly established as a highlight on the international trade show calendar, Scoop S/S ’25 will present a finely curated selection of premium women’s fashion, along with luxury home, beauty, lifestyle, and men’s collections—all under one iconic roof this July.

Textile Fair: Première Vision Montréal Debuts on April 22 and 23 2025

Première Vision Montréal image

Come April 22 and 23, Première Vision is making its much-anticipated Canadian debut in Montréal, bringing together a cross-section of the global fashion industry. Over the course of two days, more than 100 exhibitors will transform the Grand Quai into a dynamic hub of creativity, innovation, and opportunity, supported by an engaging new program of 24 conferences spotlighting the sector’s most pressing issues.

This inaugural Montréal edition, held with the support of mmode, marks Première Vision’s first Canadian event and its second in North America — a region of growing strategic importance for the textile and leather industries. It offers a fresh commercial alternative for professionals seeking to expand into new markets.

Florence Rousson, Chairwoman of the Executive Board of Première Vision and Managing Director of The Creative Pole at GL events, shared:

“This new event in Montréal underscores our ambition to offer a truly global platform for the textile industry. In an unpredictable global climate, the market must reestablish its bearings and reinforce its position. PV Montréal gives industry players two days to explore a market full of unique and promising opportunities.”

Montréal Mayor Valérie Plante added:

“As a UNESCO City of Design and a thriving creative hub in North America, Montréal is proud of its flourishing fashion sector. Amid global economic uncertainty, Première Vision Montréal is a powerful expression of our creative identity, while also offering meaningful prospects for business growth and market diversification. I strongly encourage Montréal-based brands and fashion professionals to attend and connect with global leaders and talents in the industry.”

Mathieu St-Arnaud Lavoie, Managing Director of mmode, emphasized the industry’s importance:

“Canada is a key player in the global textile scene, contributing CAD 7.9 billion in added value to Québec’s GDP and employing 77,500 people directly in the fashion and apparel sector.”

This first edition at the Grand Quai will gather over 100 exhibitors, affirming the significance of the event for international buyers and positioning it alongside the world’s leading textile industry gatherings. Canada leads participation with 20% of exhibitors, followed by South Korea, Portugal, China, France, Turkey, the U.S., Italy, and Spain.

Six key sectors will be featured: designs, fabrics, manufacturing, leather/furs, accessories, and smart creation — representing the full scope of the fashion supply chain. Attendees will discover a vast range of materials and know-how, from traditional craftsmanship to cutting-edge innovation.

To support attendees in sourcing and trend-spotting, Première Vision Montréal will feature an exclusive fashion information space highlighting key colors and trends for Spring-Summer 2026.

A festive kickoff cocktail will also bring together participants for an evening of networking and community building alongside industry leaders and key stakeholders.

For the first time in a Première Vision event, a special series titled "One Day, One Chef, One Designer: Celebrating Creativity" will explore the intersections of fashion and the broader creative industries. These sessions will spark dialogue on the creative process and offer fresh insights into how creativity flows across disciplines.

Day one will feature Debbie Zakaib (Executive Director, La Table Ronde), Ifigenia Hill (Design Director, Lamarque), and Patrice Demers (Pastry Chef, Sabayon). On day two, Catherine Lecuyer (Corporate Public Relations Manager, Aldo Group), Markantoine Lynch-Boisvert (Creative Director, MRKNTN), and Dario Bivona (Author and Pastry Chef) will take the stage.

Première Vision Montréal promises to be a vibrant and inspiring celebration of fashion, innovation, and cross-cultural creativity — a must-attend for professionals eager to connect, discover, and grow in this evolving global market.  For the full programme of events, click HERE.

Osaka World Expo: Joseph Walsh unveils Magnus Rinn at Ireland Pavilion

The Osaka World Expo 2025 (13 April – 13 October) has opened, and one of the highlights showcased is a sculpture by Irish artist Joseph Walsh who has unveiled Magnus Rinn, his first large-scale outdoor sculpture, at the Ireland Pavilion. This landmark work marks a major milestone for Joseph Walsh Studio.

Crafted in bronze and high-performance oak, Magnus Rinn is a circular form gilded in gold, symbolizing the relationship between humanity and nature, and the passage of time. The textures of the materials—wood grain and hand-formed bronze—subtly emerge through the gilding, reflecting Walsh’s signature craftsmanship and innovative approach.

Commissioned by the Government of Ireland, the project is part of a wider cultural initiative led by Joseph Walsh Studio and the Making In Cultural Programme, strengthening creative ties between Ireland and Japan. This includes RINN/輪, a three-part curatorial project exhibited across Japan before uniting at the Glucksman in Cork this summer.

Since founding his studio in 1999, Walsh has championed the value of making across disciplines, fostering international collaborations and elevating Irish design on the global stage.

Joseph Walsh is known for his expressive use of material and form, creating everything from monumental sculptures to unique commissions and collectible design pieces. Since founding Joseph Walsh Studio in 1999 in rural County Cork, Ireland, he has built a practice where art, craft, and innovation come together. Working primarily in wood—alongside materials like stone and bronze—his work reflects a deep, intuitive connection to making and a commitment to pushing the boundaries of design.

Iconic Event: London Victoria & Albert Museum's Dazzling Cartier Exhibition Showcases Royal Jewels, Celebrity Icons, and Unseen Treasures

Just opened at London's iconic V&A Museum is a breathtaking new exhibition, offering a once-in-a-generation look at the splendour of Cartier.  This is the UK’s first major exhibition in almost 30 years dedicated to Cartier jewels and watches, exploring how the Maison became an unparalleled force in the jewellery and watch world. 

Among the standout pieces are Queen Elizabeth II’s Williamson Diamond brooch, set with a rare 23.6-carat pink diamond; the Scroll Tiara, worn at the Queen’s coronation and later by Rihanna on the cover of W Magazine; Grace Kelly’s engagement ring from the Monaco Princely Palace Collection; a sinuous snake necklace worn by Mexican film star María Félix; and the iconic Crash wristwatch, designed by Cartier London in 1967.

This retrospective exhibition titled simply Cartier is a must-see treasure trove for lovers of design, history, and timeless glamour. The exhibition runs until November 16.  

With over 350 objects on display, this exhibition brings together an extraordinary collection of jewels, watches, historic gemstones, and archival drawings, including loans from His Majesty The King, the Royal Collection, major museums, and private collections worldwide.

Designed by British architect and artist Asif Khan MBE, the exhibition is conceived as a “dreamscape where art and science converge,” with Cartier’s creations suspended in light, sound, and time.   

Visitors will journey through Cartier’s evolution from the turn of the 20th century—when the founder’s grandsons Louis, Pierre, and Jacques transformed a Parisian family business into a globally recognised house of design and craftsmanship—to its enduring status as a cultural icon adored by royalty, aristocrats, and stars of cinema, music, and fashion.

The exhibition unfolds across three main sections, tracing the rise of Cartier’s distinctive style, its pioneering innovations in design and watchmaking, and its lasting image as “the jeweller of kings and the king of jewellers.” A special focus is given to the history of Cartier London, culminating in a stunning finale of tiaras.

Exhibition curators Helen Molesworth and Rachel Garrahan, said: “Cartier is one of the most famous jewellery houses in the world. This exhibition will explore how Louis, Pierre and Jacques Cartier, together with their father Alfred, adopted a strategy of original design, exceptional craftmanship and international expansion that transformed the Parisian family jeweller into a household name. 

"With its world-class jewellery collection, the V&A is the perfect stage to celebrate the pioneering achievements of Cartier and its transformative ability to remain at the centre of culture and creativity for more than a century. We are excited to be able to share with visitors some of Cartier’s most famous creations as well as revealing previously unseen objects and archive material that further enriches our understanding of a jewellery house that continues to influence the way we adorn ourselves today.”

All images courtesy of Victoria & Albert Museum, London.

Graduate Fashion Week 2025: Debenhams Group named as headline partner

The Graduate Fashion Foundation has named Debenhams Group as the headline partner for Graduate Fashion Week 2025, the premier showcase of BA graduate fashion talent.  It will take place from Friday, 13 June to Monday, 16 June at The Truman Brewery in Shoreditch, London.

Now in its 34th year, the event will feature a packed schedule including 15 runway shows hosted in the Debenhams 500-seat catwalk hall, along with more than 20 live industry talks in the 150-seat GFW Live! Talk space.

As headline partner, Debenhams will take centre stage on opening night with a dedicated commercial runway show. This show will spotlight 20 graduate collections handpicked by the Debenhams Group team for their standout appeal and commercial potential.

One designer will be selected from this showcase to receive the prestigious “Catwalk to Collection” Award, which includes a 12-month contract with Debenhams Group and the opportunity to design a full collection for sale on Debenhams.com.

Throughout the event, Debenhams will also be present with an industry stand, offering CV and portfolio workshops, while actively scouting new talent to join the wider group and its in-house labels.

Debenhams is a digital fashion and lifestyle retailer now owned by the Boohoo Group.

The annual Graduate Fashion Week is deemed the world’s largest and most influential platform for emerging BA fashion talent, gathering work from over 95 leading UK and international universities and colleges, spanning 26 fashion disciplines and showcasing the future of the industry in motion.

With more than 30,000 attendees, the event features 26 catwalk shows, curated exhibition spaces, and a lineup of talks, workshops, and masterclasses led by some of fashion’s most established names. It’s showcase as well as a launchpad for over 5,000 graduates each year, offering a first glimpse at the ideas, aesthetics, and voices that will define the next era of design. It’s a magnet for recruiters, editors, and global industry insiders who come in search of fresh perspectives and undiscovered brilliance. For many graduates, it marks the beginning of a career—not just in fashion, but at the cutting edge of creativity.

Ethical Fashion News: Safia Minney Launches Indilisi: Championing Slow Fashion, Artisan Craft, and Regenerative Cotton

Safia Minney MBE, a trailblazer in sustainable and ethical fashion, launches Indilisi — a new fashion brand where sustainability meets artistry.

Indilisi - Artist Jacket

The brand debuts with a timeless collection made from 100% GOTS-certified organic cotton, handcrafted at a Fair Trade project in rural Bangladesh in collaboration with changemakers and leading names in the industry.

Indilisi champions slow fashion as part of a Just Transition for the textile and fashion sectors. Supported by advocates such as Brett and Scott Staniland, Shayla Sakora, Caryn Franklin, Kate Osborne, and Fair Trade groups in Bangladesh and India, the brand places people and planet at the heart of its design and business ethos.

Indilisi - Artist Jacket and Platzo Trousers, worn by Caryn Franklin

Rooted in craftsmanship and social impact, the collection is designed for longevity, encouraging a deeper appreciation for the natural world and the hands that make our clothes.

Each garment is handwoven, hand-embroidered, and hand-tailored in partnership with Swallows, a Fair Trade-guaranteed social enterprise in Bangladesh. Swallows supports rural women artisans through fair wages, education, health initiatives, and women's rights programmes.

Indilisi - Daisy Dress

“Our artisans are highly skilled in traditional techniques, from handweaving to embroidery. Each piece reflects their craftsmanship and care,” says Santo Haque, Handicrafts Manager at Swallows.

The collection is available for pre-order in the UK from 9th April, with shipping beginning 30th April at indilisi.com.

Indilisi - Men's Boxy Jackets and Scott Trousers

Beyond clothing, Indilisi also provides access to premium surplus fabrics. 

Designers, makers, and brands can purchase high-quality, GOTS and Fairtrade-certified organic cotton surplus fabrics by the metre at indilisi.com/collections/fabric. These traceable fabrics originate from the pioneering Chetna Organic project in India, where farming practices are organic and regenerative, and fabric production runs on 70% renewable energy.

Safia Minney, Founder of Indilisi, People Tree, Fashion Declares, and author of Regenerative Fashion, shares her vision:

“Indilisi brings us back to the roots — celebrating women, heritage textiles, and organic farming. Regenerative Fashion Futures research shows we must promote crafts, support organic agriculture, and uphold Fair Trade for a Just Transition. Sometimes, the simplest answers — reducing raw material use, extending product life, and ensuring livelihoods — are the most powerful. Indilisi is a bold step toward post-growth fashion, centering slow design and sustainable materials like organic and regenerative cotton.”

Brett and Scott Staniland echo this sentiment:

“Indilisi is more than just another fashion brand. It supports artisanal communities, honours craftsmanship, and offers a real solution — a place where people can buy traceable surplus fabric and step away from the cycle of constant newness.”

Fashion Event News: British Fashion Council Cancels June 2025 London Fashion Week to Refocus on Menswear in Paris

At a time when the global garment industry is facing unprecedented challenges, the British Fashion Council (BFC) has officially cancelled the June 2025 edition of London Fashion Week (LFW), a move that reflects the month’s long-standing struggle to draw attention compared to the flagship fashion weeks held during the main international seasons. 

Instead, the BFC is said to shift its focus to London Show Rooms Paris, a platform dedicated to showcasing UK-based brands. Running from 26 June to 1 July, the event will spotlight menswear as its central theme.

Launched in 2012 as London Collections: Men, the June event once thrived as a dedicated platform for menswear, later rebranding as London Fashion Week Men’s. However, as the industry shifted toward co-ed presentations and designers opted for February or September slots—or even other cities—the appeal of the June showcase began to wane. The pandemic also took a toll, with participation remaining solid through 2022 before seeing a marked decline in 2023.

A BFC spokesperson has commented that the BFC is taking a digital-first approach, working with buyers and media partners and use their own platforms to spotlight the evolving narrative of British menswear. By scaling back to more targeted programmes in London and Paris, the Council's aim is to lay strong foundations to amplify the message of British menswear businesses. 

"We acknowledge the challenges the sector faces globally and remain committed to supporting our designers as they navigate the changing fashion landscape,” said the BFC spokesman.

Interestingly London Show Rooms Paris, which had been paused since mid-2023 before returning last September, will now take place four times a year. This gives designers affiliated with the BFC Foundation consistent opportunities to connect with international media and generate commercial momentum outside of traditional show formats.

By pivoting to the Paris-based showroom format, the BFC hopes to offer UK menswear designers a compelling international stage at a time when many peer labels are presenting collections globally. Paris, as a key hub for menswear, is expected to provide a more receptive and commercially viable environment.

Sportswear Launch: New Golfwear brand - HLINC - designed to withstand the harsh weather on Ireland’s links courses and beyond

 Wearing the right gear in any sport boosts confidence and enhances performance.

HLINC Golf

A new brand just launched, HLINC Golf, is introducing a premium line of golf apparel engineered to withstand the challenging weather of Ireland’s iconic links courses and beyond.

eVent Fabrics, a global leader in waterproof, breathable, and windproof fabric laminates, is supplying its plant-based eVent BIO laminate to HLINC Golf for its high-performance waterproof golfwear.

HLINC Golf's range of technical apparel includes jackets, trousers, vests, and hats. Inspired by the rugged beauty of links courses in Ireland and Scotland, HLINC is designed to deliver best-in-class performance and protection.

“eVent BIO Waterproof provided the perfect blend of breathability, quiet performance, and exceptional stretch—key attributes for golfers of all levels,” said Ian Forrester, Founder of HLINC. “With a 33% increase in breathability and a PFAS-free construction, BIO not only enhances performance but is also a more sustainable choice.”

HLINC Golf

“HLINC is an ideal partner for eVent,” said Chad Kelly, President of eVent Fabrics. “Their commitment to developing top-tier, PFAS-free products aligns perfectly with our mission. We are excited to see this brand flourish.”

This partnership grants HLINC exclusive use of eVent BIO Waterproof laminate technology in the UK and Ireland for two years, reinforcing its position as a leader in performance-driven golf apparel.

HLINC products are available at 19 premier links courses across Ireland and Scotland, as well as online at hlincgolf.com.

As part of eVent Fabrics’ ongoing innovation, the BIO waterproof laminate is being rebranded as stormST, and we pundits will expect to see this new name across HLINC Golf and other eVent partner products in the future.

Background Information:

Founded in 1999, eVent Fabrics revolutionized the industry with the first air-permeable, fully waterproof membrane. Today, the company continues to push the boundaries of high-performance textiles with sustainability at its core. Renowned for its breathable waterproof solutions, eVent remains a trusted partner for leading brands, setting the standard for durable, weather-resistant apparel in outerwear, footwear, and accessories.

HLINC (pronounced "LINK") derives its name from the Old English term meaning sloped or rising ground—akin to the undulating landscapes of classic links golf. The HLINC team comprises seasoned professionals with experience in sports, golf, retail, and marketing, having worked with renowned brands such as The North Face, Ping, Under Armour, and Oakley.