Ethical Fashion News: Safia Minney Launches Indilisi: Championing Slow Fashion, Artisan Craft, and Regenerative Cotton

Safia Minney MBE, a trailblazer in sustainable and ethical fashion, launches Indilisi — a new fashion brand where sustainability meets artistry.

Indilisi - Artist Jacket

The brand debuts with a timeless collection made from 100% GOTS-certified organic cotton, handcrafted at a Fair Trade project in rural Bangladesh in collaboration with changemakers and leading names in the industry.

Indilisi champions slow fashion as part of a Just Transition for the textile and fashion sectors. Supported by advocates such as Brett and Scott Staniland, Shayla Sakora, Caryn Franklin, Kate Osborne, and Fair Trade groups in Bangladesh and India, the brand places people and planet at the heart of its design and business ethos.

Indilisi - Artist Jacket and Platzo Trousers, worn by Caryn Franklin

Rooted in craftsmanship and social impact, the collection is designed for longevity, encouraging a deeper appreciation for the natural world and the hands that make our clothes.

Each garment is handwoven, hand-embroidered, and hand-tailored in partnership with Swallows, a Fair Trade-guaranteed social enterprise in Bangladesh. Swallows supports rural women artisans through fair wages, education, health initiatives, and women's rights programmes.

Indilisi - Daisy Dress

“Our artisans are highly skilled in traditional techniques, from handweaving to embroidery. Each piece reflects their craftsmanship and care,” says Santo Haque, Handicrafts Manager at Swallows.

The collection is available for pre-order in the UK from 9th April, with shipping beginning 30th April at indilisi.com.

Indilisi - Men's Boxy Jackets and Scott Trousers

Beyond clothing, Indilisi also provides access to premium surplus fabrics. 

Designers, makers, and brands can purchase high-quality, GOTS and Fairtrade-certified organic cotton surplus fabrics by the metre at indilisi.com/collections/fabric. These traceable fabrics originate from the pioneering Chetna Organic project in India, where farming practices are organic and regenerative, and fabric production runs on 70% renewable energy.

Safia Minney, Founder of Indilisi, People Tree, Fashion Declares, and author of Regenerative Fashion, shares her vision:

“Indilisi brings us back to the roots — celebrating women, heritage textiles, and organic farming. Regenerative Fashion Futures research shows we must promote crafts, support organic agriculture, and uphold Fair Trade for a Just Transition. Sometimes, the simplest answers — reducing raw material use, extending product life, and ensuring livelihoods — are the most powerful. Indilisi is a bold step toward post-growth fashion, centering slow design and sustainable materials like organic and regenerative cotton.”

Brett and Scott Staniland echo this sentiment:

“Indilisi is more than just another fashion brand. It supports artisanal communities, honours craftsmanship, and offers a real solution — a place where people can buy traceable surplus fabric and step away from the cycle of constant newness.”