Milan will play host to the 35th edition of Denim Première Vision for the fourth consecutive year - on 21 and 22 May, 2025.
This year’s event, held under the patronage of the City of Milan and organized by the fashion division of GL events, will spotlight the Autumn-Winter 2026-2027 denim collections from over 80 top exhibitors. Visitors will explore the most influential denim innovations from Italy, Turkey, Morocco, Japan, China, France, the U.S., and more.
Florence Rousson, Chairwoman of the Executive Board of Première Vision and CEO of The Creative Pole, the fashion division of GL events, commented:
"Back in Milan, Denim Première Vision once again highlights the dynamism of the denim sector. As a staple on the Italian fashion calendar, the event—supported by the city of Milan—provides the industry with unparalleled opportunities for business, innovation, and collaboration, all in the spirit of collective creativity in motion."
Organisers say this year’s edition dives into the heart of AW26-27 denim trends, organized into eight thematic areas: fabrics, manufacturing, accessories, yarns, promotion, technologies, laundry, and fibers, bringing together more than 80 exhibitors from across the globe.
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| Image: PV Denim Milan 2024 |
Forums & Trend Spaces
This season’s Trends Forum will explore the theme Hybrid Denim, celebrating denim’s adaptability through a mix of materials, techniques, and cultural references. Highlights include groundbreaking pieces from designer Aurélia LeBlanc, who reimagines luxury denim, and the Sustainable Textile Craftsmanship project—a collaboration between Kelly Konings and denim mill Gommatex.
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| Image: PV Denim Milan 2024 |
Project Tomorrow
Continuing its support for the next generation, Project Tomorrow returns with a newly structured educational program designed for students from fashion, design, and art schools. Building on the success of previous editions, the initiative aims to inspire and engage young creatives in shaping the denim industry’s future.
Denim Fashion District
Now in its 7th year, the Denim Fashion District will offer a dedicated space for creative expression, featuring capsule collections by a curated group of ready-to-wear and accessories brands. The district will spotlight upcycling labels, emerging designers, established brands, and fresh denim talent—all in collaboration with the show’s exhibitors.
Participating brands include:
FADE OUT LABEL, Stripes Of-f Road, Daily Blue by Adriano Goldschmied, Kelly Konings, Rita Ammeg, Borsa Fatta Da Me, Floriana, Lucia Chain, Marcello Pipitone, Materia, and Sasha Neema Ponte.
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| Image: PV Denim Milan 2024 |
Keynote Programme
Also scheduled are thought-provoking keynotes that will provide a 360° view of the denim industry’s future, with insights from renowned professionals:
* Fashion Denim Seminar AW26-27 – Hybrid Denim: Collective creativity in motion
Anne Oudard, Denim Design Consultant
May 21 at 11am & May 22 at 2pm
* What is Social Procurement? Dressing the Next Generation of Changemakers
Ani Wells, Founder & CEO, Simply Suzette
May 21 at 1pm
* The Jacquard-Woven Future of Fashion
Kelly Konings, Textile & Fashion Designer
May 21 at 2pm
* Denim Dudes Future Forecast AW26/27
Amy Leverton, Founder, Denim Dudes
May 21 at 3:30pm & May 22 at 11am
A Tribute to Luigi Martelli
This year’s edition will also feature a heartfelt tribute to Luigi Martelli, the late denim visionary who passed away in January 2025. In collaboration with ISKO, the show will honor Martelli’s five-decade legacy with a special exhibition space that retraces his groundbreaking impact on denim design and textile finishing.
Curated by Fabio Adami Dalla Val and OPAA, in collaboration with Adriano Goldschmied, Giovanni Petrin, and with the support of the Martelli family, the tribute will feature rare archival pieces from M.O.D.E. – Museo del Denim, many shown publicly for the first time. This is more than a retrospective; it is a message to the denim community—past, present, and future—about the power of innovation and legacy.
As the founder of Martelli Lavorazioni Tessili, Martelli revolutionized textile finishes and redefined what denim could be. His pioneering techniques laid the groundwork for today’s industry, and his influence continues to resonate in every thread of modern indigo.
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