Renewable sustainable cellulosic fibre launched for the growing women’s casual wear and loungewear market

This year’s Oscar award ceremony, delayed due to Covid-19 restrictions and held chiefly at Union Station in Los Angeles may have been very different from what we used to see but the event may have given us a glimpse of what it would be like if we were to dress up again.

But in the meantime, casual clothes are the order of the day, as many consumers are in demand for comfortable, sustainable clothing that make more sense today during these challenging times when we are working from home most of the time.

Now US company Eastman has launched its Naia™ Renew cellulosic staple fibre as a timely answer for the growing women’s casual wear and loungewear market.  

Sourced from 60% wood pulp and 40%  recycled  waste plastics,* it can be produced at scale to deliver sustainability without compromise to the fashion world. 

Naia™  garments in a wooden crate.

Naia™ Renew  staple  fiber  has inherent  softness,  is  quick  drying  and reduces garment pilling, according to Carolina Sister  Cohn,  Eastman’s  global  segment  market  manager  for  fashion.  She also said their fibre blends well with other eco-friendly materials such as lyocell, modal and recycled polyester to produce sustainable fabrics and garments that are ideal for everyday comfort wear—whether it’s a busy day on the go or a cozy night on the couch. It is a versatile fibre perfect for T-shirts, comfy pants, jumpsuits and dresses.  

Carolina Sister  Cohn,  Eastman’s 
global  segment  market  manager  for  fashion.

“With more consumers seeking all-day comfort and style, the need for sustainable yet soft,  cocooning  clothing  is  higher  than  ever.  Today,  shoppers  looking  for  sustainable options are not willing to compromise on style nor on quality or durability,” said Cohn.  “Naia™  Renew staple fibre offers sustainable comfort every day, everywhere.” 

Fully  circular,  Naia™  Renew  staple  fibre  is  produced  with  a  low  carbon  footprint  in  a closed-loop process where solvents are safely recycled back into the system for reuse. 

The fibre is produced from wood pulp sourced from certified forests, and the recycled plastics  feedstock  is  generated  via  Eastman's  patented  carbon  renewal  technology (CRT), a  integrated  molecular  recycling  technology  that  breaks  down  waste plastics, such as post-consumer carpet fibre and plastic packaging materials, into basic molecular building blocks for the manufacture of new products including fibers — a truly circular solution creating value from waste.    

Photos courtesy of Eastman-Naia™