New London fashion trade fairs announced as UK government announce easing plans to further open up economy

Photo source: SCOOP London previously held at
Saatchi Gallery.

One may say things are looking up in the UK as a successful vaccine roll-out is encouraging the government to guide life back to normal.  But like our volatile weather things can still turn unexpectedly.  Nevertheless, when trade fair organisers start announcing new dates for their physical events, there is a sense of positivity in the air. 

The UK government has recently announced that all COVID-19 limitations and restrictions will end on 22nd June so while organisers are monitoring this development closely, events are planned accordingly in line with government guidelines.  As economists would say, in times like these, certainty is a powerful thing. When you have clarity today, you can plan for tomorrow with confidence.

For one, a new Future Fabrics Expo, West London, showroom* has been announced to take place from 22nd June to 2nd July 2021.  The fair, deemed the 9½, is aimed at supporting fashion professionals who want to source in-person more responsibly-produced textiles and materials, all supported with educational and informational displays.  This interim Expo will key as a destination for sourcing sustainable materials.  It offers a physical showcase of thousands of materials, along with sustainability knowledge, supplier insights, advice, and networking events.

Organisers say those who can't join them in person can tune in online as panel discussions will be livestreamed featuring insights from experts and thought-leaders every day, 1PM - 2PM during the Expo. One will also be able to explore newly launched features on their Future Fabrics VIRTUAL Expo that for online sourcing.  Details for registration will be announced soon.  Attendance is by advanced booking only.

Photo source: SCOOP London previously held at Saatchi Gallery.

Meanwhile the trade show organiser HYVE GROUP has announced new changes to SCOOP x PURE and PURE ORIGIN events which will which will move to new dates in September and in a new venue in London.

Scoop and Pure London will unite to take place on 7th – 9th September 2021 at the iconic Old Truman Brewery for the upcoming hybrid exhibition, showcasing a highly edited line up of fashion, home and lifestyle collections, while sister event Pure Origin will be co-located with Scoop X Pure bringing the entire fashion supply chain under one roof.

Curated by Scoop founder and MD, Karen Radley, Scoop X Pure will showcase the “best in show”, highlighting the collections and labels across the Scoop and Pure London rosters. Designed to offer a “department store” atmosphere, Scoop X Pure will bring together both emerging and established UK and international fashion designers across men’s and womenswear while also feature a selected edit of home and lifestyle products.

After listening closely to exhibitor and retailer feedback, Hyve Group has taken the decision to move away from Scoop and Pure London’s traditional weekend datelines for this season only. Now the show has been moved to a mid-week dateline to tie in with retailers’ visits to Shoreditch-based showrooms in East London, allowing them to return to their shops in time for busy weekend peak periods.