Tom Dixon launched digital "24 Hour in Milan" in honour of Salone del Mobile

Tom Dixon Studio created computer-generated imagery of the BURST chandeliers inside
Milan’s celebrated brutalist church, Chiesa San Nicolao della Flue.
BURST is highly reflective; made up of 12 spherical orbs which explode from a single point construction to create a spectacular chandelier, available in copper and chrome finishes. Mirrored and perfectly reflective when switched off, it reveals a multiplicity of internal reflections from the integral LED when switched on. 

In celebration of the 60th anniversary of the Milan furniture fair “Salone del Mobile”, British designer Tom Dixon has launched two new products: BURST (in picture above) a large cluster chandelier made of 12 spherical, mirrored orbs bursting from a single-point construction, and the HYDRO Chair made of 100% recyclable aluminium in ballooned form, created in collaboration with aluminium producer HYDRO.  The chair has been blow-formed (through a process called Superplastic Forming) at high temperatures and then laser cut by robots.

Tom Dixon's BURST Copper Chandelier, pictured with the BIRD Chaise, 
SWIRL Table and GLOBE Floor light. 

Due to the continuing social challenges and travel restrictions caused the Coronavirus pandemic, the legendary Salone del Mobile was not held at the usual April fair dates.  So Tom Dixon launched a digital event “24 Hours in Milan” on April 13th, the original opening date for the annual furniture fair, and 'staged' his new range of products through computer-generated imagery on iconic venues, such as the Palazzo Mondadori, the only Italian building from Brazilian architect Oscar Niemeyer, and inside Milan’s celebrated brutalist church, Chiesa San Nicolao della Flue.

Tom Dixon Studio created computer-generated imagery of the HYDRO Chairs at Palazzo Mondadori,
 the only Italian building from Brazilian architect Oscar Niemeyer.
Manufactured in Canada by sub-suppliers to Tesla, the HYDRO chair is 100% recyclable. The 300 limited-edition chairs have all been signed and numbered. The HYDRO chair is available exclusively at Tomdixon.net, from Tom Dixon hubs around the world and selected international partners.

Tom Dixon with the HYDRO chair at the
Coal Office London Headquarters.

It was during the one-day digital series of events that Tom Dixon launched  the two new products for his studio, BURST and HYDRO Chair.  

Dixon himself also made an appearance via hologram. 

The day also featured a series of digital events, high profile talks, retrospectives and activities celebrating Milan and Salone del Mobile’s long-standing contribution to the design world.

Over the course of last year during the pandemic, Dixon has used hologram technology to ‘attend’ design events in Paris, Copenhagen and Stockholm.

This year’s Salone del Mobile is currently scheduled September 5 to10 September 2021.

All images fromTom Dixon Studio