Images of the newly launched Spring/Summer 21 collection by French brand Karnit Aharoni, encompassing a range of ladies’ shirts, tops and separates, were shot on location in Paris, displaying the French capital's iconic sights in the warm Spring weather.
Originally trained in menswear, Karnit Aharonin exercises her expertise in the new womenswear range bearing the attention to detail and craftsmanship often associate with classical menswear.
A well-travelled designer with an international background, Karnit had lived in Milan and New York, working for major fashion houses such as Ermenegildo Zegna and Donna Karan.
Now living in France, Karnit's designs are timeless as she wants to create a fashion line that is not bound by the fashion pace of endless collections and seasons.
Though inspired by elements of men's fashion, her womenswear are decidedly feminine and classically sexy, and effortless.
The collection is produced in France, Italy and Portugal and the fabrics are 100% natural and eco responsible from Italy or France.
Karnit got her masters in fashion menswear from the Royal College of Art in London. Her parents were diplomats , so from a very early age she was used to travelling, discovering and meeting new people.
The inspiration behind the spring summer 2021 collection came from images of her grandmother, especially in her thirties, who was a very stylish women, says the designer, interjected with influences of the wild west style, because “we are living (in) crazy times of change and it feels like chaos mixed with the excitement of the new”.
"I believe what we are going through at the moment, are changes which would have happened anyway, even without Covid. I keep walking the path I’ve started with, and for which I’ve left the fashion industry of big brands: (thus) small quantities, responsible production and partners, and seasonless pieces. I am a woman and I come from a line of very strong women. My grandmother was an incredible person as well as my mother, both very strong and creative. I also have two sisters, two daughters, and friends. I’m always sensitive to their feed-backs, comments and needs. It's the contemporary femininity.” says Karnit.
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