On announcing that London Fashion Week will go ahead as a digital-only event between 12 and 13 June, merging menswear and womenswear on a “gender-neutral platform”, Caroline Rush, the chief executive of the British Fashion Council (BFC), said in a statement: “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis we hope will be about sustainability, creativity and product that you value, respect, cherish.”
The digital platform www.londonfashionweek.co.uk will relaunch and be for both trade and consumer audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known for.
London Fashion Week June 2020 will put storytelling at its heart and give a voice to British fashion businesses and creatives, allowing them to tell their stories in these extraordinary times by tapping into London’s cultural zeitgeist and highlighting its position as a global multi-cultural city. Bringing the fashion community together, the platform will host exclusive multi-media content from designers, creatives, artists and brand partners, enabling collaboration and bringing together fashion, culture and technology.
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