This new habit has inspired many companies with proven technologies to launch new applications that give citizens of the world the protection and confidence they need during these challenging times, until a viable vaccine is available for mass use.
For one, Polygiene, the Swedish global leader in branded odour control and stays-fresh technologies, is partnering with a number of brands including German sportswear brand Maloja that will be launching functional face masks using Polygiene's ViralOff anti-viral coating treatment that is capable of reducing more than 99% of virus in a two-hour period
(according to ISO18184:2019 standard).
Maloja's masks are manufactured at VioModa, a subsidiary of Maloja in Bulgaria and at two partner companies in Portugal. |
The Maloja sports and streetwear brand has transferred its know-how of functional clothing for cycling, cross-country skiing or ski touring to the development of its own reusable face mask which will be available in several colors at a price of 50 euros in a 5-pack from the beginning of May at stationary Maloja partners and in online shops.
More masks with Maloja's own signature print designs will follow in mid-May.
Klaus Hass, one of two managing directors at Maloja, said they have worked intensively to develop the new three-layer face masks made of breathable functional fabric, which is equipped with a fleece insert as a droplet filter and the new ViralOff finish from the Swedish hygiene specialist Polygiene. In an interview with ISPO.com, Haas said their face masks will come in two styles, starting with a three-layer reusable mouth-nose mask made of breathable polyester fabric with a nose clip and elastic bands for a comfortable positioning around the head and neck. The mask will completely seal the face and is suitable to wear with glasses and hearing aids. It will be available online and in select retail stores globally and available in several colours at a price of 50 euros retail for a 5-pack. Later in May, Maloja will have an additional offering with the Reusable Mask 3.0 that will include their well-known and loved pattern making designs.
Maloja has noted that the same effort that goes into developing the face masks can be transferred to other functional clothing, and believes such as applying a 3-layer construction with a ViralOff finishing on top.
Another Polygiene partner, Spain's General Tactic which provides apparel and textiles for first responders in Spain and North America, has adapted and produced ViralOff treated masks for frontline workers in those countries. Elsewhere in Europe, Germany's Everbasics has launched a scarf design that will provide coverage for the nose and mouth, and Poland's Lekko has adapted the ViralOff technology on a number of options to suit different environments where one needs to have protection. Others include Spira Protekta from Germany and UK provider Screenworks that will launch a facemask and neck gaiter option.
Outside of Europe, Polygiene has worked with Litume in Tawain and new brand Airgill in South Korea, as well as JCT Limited in India where ViralOff is used in personal protection equipment and facemasks. In North America, partner ASRV has switched their apparel production to fulfil the need for masks and for every mask sold, will donate one to health care workers and first responders. Over 12,000 have already been donated.
With many more partners in the pipeline and continuous requests and inquiries, the volumes projected to grow.
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