Kingpins24 online event returns on June 23 - 24

KINGPINS24, set for June 23-24, will target the US-based denim industry and expand on the features introduced for the first online event held in April.

Andrew Olah, founder of Kingpins Show and Transformers Foundation, said this digital event will not take the place of the cancelled Kingpins New York event originally scheduled for June 2/3, but will build upon the success and momentum of the first KINGPINS24 event, which drew nearly 10,000 visitors to its website (with 3,500 viewers tuning in to the livestream) during its April 22/23 run and saw nearly 29,000 views of its on-demand content, including more than 13,000 views during the show and in the following week.

“It will never replace a Kingpins Show, but KINGPINS24 has proven to be an idea that the denim industry responded to and found valuable,” said Olah. “We’re incredibly humbled by the success of KINGPINS24 and have identified ways in which we can improve on our concept. Our goal remains to be the platform where the denim industry gathers to share information, ideas, innovation and inspiration. We’re excited for what comes next.”

One key change that will be made to the June KINGPINS24 event will be that members of the denim supply chain that are not Kingpins New York exhibitors will be allowed to apply to join the online event as exhibitors.

The updated KINGPINS24 concept will also include a more streamlined livestream, with a focus on webinars, interviews, panels and conversations. The livestream will go live at 9AM EDT on both days of Kingins24. The livestream will once again be hosted by Olah and Vivian Wang, Kingpins’ managing director and head of global sales, and will include a larger cast of co-hosts and interviewers.

On-demand content will return with a wide variety of content produced by Kingpins, Kingpins exhibitors and industry partners.

Kingpins Trend x Denim Dudes will also screen the F/W 2021 denim trend forecast film during KINGPINS24 for a US$35 fee per viewer. But, it will be screened multiple times on June 25, the day after KINGPINS24 wraps up. As before, all other KINGPINS24 content remains entirely free. https://kingpinsshow.com/shows/kingpins24-2/

Sustainability is one of the main themes of Kingpins24.
Brazilian denim specialist VICUNHA Textil was one of the participants of Kingpins24 to use the virtual platform to stay in contact with customers, to address them directly and to communicate the USPs of its products. This will be carried out using individual tools: video, a specially developed webinar and an interview on the topic of sustainability with the company’s Director of Operations, Marcel Yoshimi Imaizumi. Vicunha's Responsible Brazilian Cotton programme (ABR), with smart water consumption is among its latest developments.

VICUNHA TEXTIL is setting international benchmarks as a high-volume producer 
with an output of more than 20 million meters of fabric per month.
Photos from VICUNHA TEXTIL.

Deborah Turner, VICUNHA's Marketing Manager for Europe, says: “Weaving mills all around the world are finding themselves in the same position right now. New developments in particular have come to a grinding halt and fabrics and garments are stuck in factories that are now closed. We are focusing on our strengths so we can continue moving forward as soon as the situation eases.”
She adds that one of VICUNHA’s major benefits is direct access to their two very well stocked warehouses in Colombo/Sri Lanka and the Netherlands. "As soon as things start to pick up again, it would be possible to make deliveries within 7 to 10 days. Even if the factories in Ecuador, Argentina and Brazil remain closed, goods could be offered immediately after trading resumes."