“Diamonds are a girl’s best friend” and British women’s favourite choice of gem to wear, according to research published today by leading UK online jewellers Gemporia (www.gemporia.com). |
Karolina Zlotkovska, beauty and fashion analyst at Euromonitor International comments, “The decline in the British pound sterling, following the Brexit vote in 2016, was beneficial for fine jewellery retailers in the immediate aftermath. With a cheaper currency and plenty of stock, jewellery could be sold with a preserved margin to foreign customers happy to seize the opportunity.”
The Euromonitor research has been released to coincide with the International Jewellery London trade event, current held at Olympia, Kensington, (2-4 September 2018).
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