Première Vision Paris to highlight close association between sport and fashion this September

PREMIÈRE VISION PARIS: SPORT GAINS GROUND 

AT PREMIÈRE VISION PARIS:  A FIRST- EVER SPORT & TECH SECTOR, INFORMATIVE FORUM, AND EXCLUSIVE PROGRAMME!  

"From mass market to luxury houses, everyone needs sports,"
says Pascal Monfort, fashion consultant of sport and
lifestyle founder of Trends Marketing REC agency.
Photo taken at Premiere Vision Paris 2017.
Photo © Lucia Carpio  

The association between sport and fashion has never been closer.  Today thanks to new technology and innovation, functional performance is integrated into fashion and textiles development.

Thus in the next edition of the fashion and textiles fair Première Vision Paris, due to take place 19 – 21 September at Villepinte, Paris, the show will dedicate new spaces to highlight sport and technical innovations on offer from exhibitors, to assist ready-to-wear brands looking for innovative products to develop their high-performance fashion pieces.

Fashion and sports are closely associated.
Photo from Premiere Vision Paris 2017.
Photo © Lucia Carpio 

The new spaces will include a dedicated fashion decoding system, and a specific conference programme.

Trade visitors and industry professionals should look out for:-
• A SPORT & TECH sector in the heart of Hall 6 at Première Vision Fabrics.
• A SPORT & TECH trail available on the show's mobile app available to download
• A SPORT & TECH forum (formerly the Tech Focus Forum).
• A dedicated program of conferences in the SPORT & TECH forum, moderated by Pascal Monfort, founder and director of the Trends Marketing REC agency.

Monsieur Monfort, a notable fashion consultant specializing in sport & lifestyle, acknowledges that the communion between sport and fashion has reached its maturity and all areas are affected.

"From mass market to luxury houses, everyone needs sports, and they take real risks if they try and give it up. Refusing to integrate sneakers into a collection today is almost dangerous.  You can also see that a sports spirit is mixed in with fashion too," he said in an interview with Première Vision Paris.

"Yes, and the entire sports world has been summoned. Athletes walked straight into the fashion universe. They sit in the front row of the runway shows. Their reach is immense and covers all parts of the world, far more than celebrities.

"In addition, sporting events also dictate fashion calendars with, for example, the creation of capsule collections for soccer’s World Cup or the America’s Cup.  This has transformed the needs of brands. 

Premiere Vision Paris 2017.  Photo © Lucia Carpio 

M. Monfort continues: "The new generation of artistic directors in major houses like to work with technical fabrics and materials that previously caused no excitement for people outside of the sports world. We used to want comfortable materials. Now they also have to be efficient and ultra-technical."

The complete interview can be found on the Première Vision website and in the Cloud of Fashion Newspaper #3.