Building on the 12 year history of the brand, Po-Zu launched a new ethical line from Sri Lanka for the Spring/Summer 2019 season while also growing the Portuguese product range to offer a stylish ethical alternative for both men and women.
Sven Segal, CEO of Po-Zu, commented: “Seasons may come and go but the ethical footwear trend is here to stay. Therefore, we are also introducing new styles, a large amount of which are also vegan.
Spring/Summer 2019 features fresh new colours and stylish easy-to-wear sneakers made with organic cotton, coconut coir and Fair Trade rubber. “
Safia Minney, MBE, Managing Director of Po-Zu and Founder of Fair Trade fashion pioneer, People Tree, comments: “It’s been incredibly exciting building our ethical and sustainable supply chain in Sri Lanka and we’re so pleased to be able to offer customers an even wider choice of ethically-made footwear at prices that are ever more accessible.
Safia continued: “Consumers are waking up to the harmful consequences of their purchasing decisions. We are seeing ever more a shift towards vegan fashion that is not just cruelty-free but also plastic-free and environmentally-friendly. Working with naturally vegan and biodegradable Po-Zu shoes offer style and substance with top-class sustainability credentials."
Meanwhile, Po-Zu continues to maintain a cult following with the geek and Star Wars community, adding several new styles to the AW18 offering for Star Wars fans. Most notable is the new Leather RESISTANCE in luxury soft chrome-free leather. Referencing the Rebel Alliance emblem with a heat embossed logo on the side the new sneakers shine new light on the timeless Star Wars brand. The range, which has been officially licenced by Lucasfilm and Disney has been worn on actors and stars alike including Daisy Ridley (Heroine Rey) Mark Hamil (Luke Skywalker), director, Kevin Smith, Youtuber, Casey Neistat and more.
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