Conferences at Premiere Vision Paris on Sport and Technology

Three conferences exploring the close relationship between fashion and sport will be held during Premiere Vision Paris, hosted by Pascal Monfort, founder of the research firm REC Trends marketing, along with two presentations by companies in the sector, all to take place in the SPORT & TECH Forum.

Premiere Vision Paris attract fashion and garment trade visitors from all corners of the world.
Photo © Lucia Carpio 

Here is the schedule for the Conferences:

Wednesday 19 Sept. at 2 pm
Sport & Fashion, partners in success.
‘Sportswear’ has become the most dynamic sector in the fashion industry. How can fashion and sports co-exist, drawing on each of their codes and references, for a win-win situation?

Thursday 20 Sept. at 3 pm
Sport: where performance meets with elegance.  Technical cuts and fabrics are no longer just for sports, they’re conquering the world of style as well. How performance products gained new uses, broad acceptance, and moved into the zeitgeist.

Friday 21 Sept. at 11 am
Sport, from «Street Culture» to «Sport Couture»: Luxury meets a young generation of consumers. Luxury cosies up to sports to better connect and inspire a young generation of consumers around the world. How brands gain a better comprehension of new consumer standards by viewing sports as an ally.

TWO MASTERCLASSES BY EXHIBITORSOn September 19 and 20, SPORT & TECH exhibitors along with PV Paris fashion team will present some of their latest products highlighted in Fashion and Sport with an analysis of major influences and a broad look at the key points for technical and performant fabrics for autumn winter 2020.