This should be seen as a welcoming development, as buyers and exhibitors will be able to economise on time and investment to attend one rather than two separate yet overlapping events in the future, although both fairs are different in feel and approach.
According to a report by Drapers, independent retailers, brands and agents were largely supportive of the consolidation following the corporate takeover of Pure London this week, believing more “synergies” will be created across events.
ITE, owner of Moda, Scoop and Jacket Required, completed its £300m purchase of Ascential’s exhibition division, which operates Pure London, and Spring and Autumn Fair.
According to Drapers’ report, Mark Shashoua, chief executive of ITE, said the exhibitions will receive investment following the deal: “Under ITE’s ownership we look forward to treating [these events] as core, giving them the investment, management focus and international platform they need to grow,” he was quoted as saying.
Ian Campbell-Smith, director at sales agency Palladio Associates, told Drapers that the deal was an opportunity to create more synergy between the shows and that the opportunity for a linked event between Scoop and Pure could be beneficial.
“There is a crossover [in terms of brands] between Scoop and Pure but only 15%-20%. There is not much cross-pollination and the two events could allow London to be a stronger location.”
Another womenswear agent said the shows should be consolidated: “I’ve always been of the opinion that there should be only one major show for our sector. It’s for the convenience of the buyers and many buyers do both. It’s expensive and not convenient.”
No comments:
Post a Comment