Wednesday 11 July 2018

Eco-fashion house Ministry of Tomorrow announces the launch of its new Vegan Bag collection.

According to L.A.-based eco brand Ministry of Tomorrow, more than one billion animals are killed for their leather each year for the global industry, thus their own new Vegan Bag collection is the way forward as no animals are slaughtered for their hides.
The MOT collection includes a portfolio, briefcase, cross-body and a backpack
as well as pouches and a body bump bag.
To view the Ministry of Tomorrow's campaign film, click HERE.
The new Vegan Bag collection is produced at the Ministry of Tomorrow’s fair wage, eco-factory in Nairobi, Kenya, just outside of Kibera, Kenya’s largest slum. The company recruited highly skilled tailors who reside in Kibera and offered them fare wage jobs to work.

The design is clean and chic with a Maasai-warrior inspired interior.
“The significance of the design in this collection makes a statement that says we are fighting back, from the inside, and we do this by providing consciences people a high quality alternative to leather” said Julian Prolman founder and president of the Ministry of Tomorrow.
The handcrafted bags are made with Italian and Japanese, animal-free, finer-than-leather fabrics and the lining is made from certified organic and fair trade canvas sourced from India and low impact dyes accepted for use with organic textiles. The entire supply chain from seed to production considers the well-being of people, wildlife, and the planet, said the founder.

MOTs Nairobi factory produces luxury bags that are on par with Milan’s notables but with a new twist, said Prolman, adding that it took them several years to perfect the design, production and eco-material sourcing.

“We design and produce for a new audience of conscious consumers. Social, environmental and animal rights activism is at the core of our brand. Our bags are produced with respect for the earth and care for animals and the people who are involved at each step of the production” said Julian Prolman, founder and president of the Ministry of Tomorrow.

“We are redefining luxury through a new expression of imaginative design that is elegant and at the same time distinctive, functional and produced in a responsible manner’ said Prolman.

The Ministry of Tomorrow is developing a community of conscientious young spirited people who enjoy the experience of a luxury lifestyle but also want to feel good about supporting responsibly produced products that deliver social and environmental benefits, said the founder.
 Ministry of Tomorrow Says No More Fashion “To Die For”
Eco-fashion house, Ministry of Tomorrow vows to 
end the animal slaughter one bag at a time.
“We want to see an end to the “fashion to die for” scenario that has sadly become a societal norm, where animals are killed for our pleasure, in a barbaric perception of luxury that literally costs an arm and a leg. We believe it is morally corrupt to produce garments and accessories at the expense of animals and nature. As an alternative, we promote “fashion to live for” and use this stand as a vehicle for activism that contributes to a movement to end the needless suffering of animals” said Prolman.

 The new collection can be purchased directly from the company's online shop.


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