Natural & Organic Cosmetics Conference: Diversity in Beauty

Advertising and commercials for cosmetics as well as the product offerings have formerly been dominated by a certain type of beauty ideal – and were targeted to specific target groups. But the customer groups have undergone changes in their ethnic background, and their  standard of what is considered “beautiful“ has evolved as well.

Catwalk show embracing diversity at Pure London July 22-24 at London Kensington Olympia.
Photo © Lucia Carpio 2018

So whatever orientation their consumers are, be they have darker skin, or from Asians or Latino background, or even transgender, several major players of the international beauty market have been in the limelight to offer a broad range of colours for various skin tones, and this new approach is also compelling the organic cosmetics industry to act and demand new vantage points for brand orientation.

The 11th edition of the international Natural & Organic Cosmetics Conference, slated for September 25-26, 2018, in Berlin in cooperation with the NürnbergMesse, organizer of the VIVANESS, will put one of the focal points on the current topic of Diversity in Beauty.

“Our world is changing and becoming more diverse and colourful. The changes bring along both opportunities and challenges. The Natural & Organic Cosmetics Conference wants to provide new impulses for new developments within the natural and organic cosmetics industry“, states Wolf Lüdge, Program Chairman and organizer of the Conference.

Lüdge considers cultural diversity and the desire for bespoke products to be economical key factors of the future: “Those wanting to be successful on a long-term basis will need to satisfy the diverse customer groups also with a broad and personalized product offering. This requires a general willingness to address this issue."

Elfriede Dambacher, an expert in organic cosmetics and Program Chairwoman of the Natural & Organic Cosmetics Conference, and owner of the consulting company naturkosmetik konzepte, says diversity in beauty is a great opportunity to further strengthen the market position of natural and organic cosmetics: “Ethical considerations, that also include diversity, today are just as important as organic ingredients. The natural and organic cosmetics industry has the opportunity to address diversity reputably and with credibility and thereby authentically implement the usage of the term diversity in the beauty market“, explains Elfriede Dambacher.

The next Natural & Organic Cosmetics Conference will be held September 25-26, 2018, at the Ellington Hotel, Berlin.