Madrid Fashion Week held on new dates concluded with 40,870 + visitors

The Mercedes-Benz Fashion Talent prize was awarded to Outsiders Division/CHRISTIAN SIMMON, as best emerging company at this edition of Madrid Fashion Week held July 6 - 11 2018.

Mercedes-Benz Fashion Week Madrid, organised by IFEMA, had concluded on July 11 recording an attendance of 40,870 trade visitors in total: 36,217 of which visited hall 14.1 of IFEMA-Feria de Madrid, and a further 4,653 people attended the shows and presentations held at various venues in the city.

The 68th edition that began on July 6th assembled 47 Spanish designers and brands to showcase their Spring-Summer 2019 collection.  Like last January's edition, it was held on new dates, two months earlier than usual, kicking off the international calendar to boost the event's international projection.

This edition, the first in its history held in July, avoided coinciding with other fashion shows on the international calendar, thus attracting the interest of a greater number of buyers and foreign press, according to organisers.  Specifically, this edition of the fashion show was attended by 40 international VIP trade guests, representatives from top fashion outlets and distributors, and prestigious media representatives from Europe, America and Asia.

Constanza+Lab,
winner of the tenth edition of the
Samsung EGO Innovation Project

Samsung EGOs emerging talent opened the fashion show

As a new development, young talents from Samsung EGO kicked off the week's fashion show programme in hall 14.1 on Saturday the 7th, with the presentation of Constanza+Lab, winner of the tenth edition of the Samsung EGO Innovation Project, which was followed by the creations of another eight young designers.

La Condesa

Palomo Spain 

Other new features of this edition included the première of La Condesa; the return to the general programme of the fashion parade of Roberto Torretta and Menchén Tomás; the return of Pedro del Hierro to IFEMA; the Palomo Spain parade after recently receiving the 2018 Who's on Next VOGUE award, and the Duarte and Juan Vidal fashion parades at the headquarters of the Madrid Regional Government.






















MBFWMadrid's Sustainability Commitment

Juanjo Oliva - Eco Fashion Project by Ecoembes

In this edition, MBFWMadrid further its commitment to Fashion with Sustainability by presenting, with the collaboration of its environmental sponsor Ecoembes, the first parade held within the parameters of the circular economy, by the designer Juanjo Oliva. With his brand Oliva, the designer presented the OLIVA COLLECTION show. III by Ecoembes, a collection made of fabrics made from recycled materials, mainly plastic bottles (PET).

Institutional support
Also, with the support of Madrid Regional Council and the City Council, the city saw the holding of different activities concerning fashion creation and new trends. The Madrid Regional Government contributed on this occasion by supporting the designers Juan Vidal and Darte, who exhibited their creations at the Real Casa de Correos de Puerta del Sol, headquarters of Madrid Regional Government.

Meanwhile, within the framework of the Madrid Capital de Moda (MCDM) programme, the city Council of Madrid set up a screen in Plaza Margaret Thatcher, near Paseo de la Castellana, where people could watch the 68th edition of MBFWMadrid live. In addition, a new free bus service was made available to visitors of MBFWMadrid, connecting IFEMA with Plaza de Colón, everyday.

For its part, ACME put on various activities in the city coinciding with MBFWMadrid, within the framework of its Madrid es Moda programme.

Mercedes-Benz awarded the Mercedes-Benz Fashion Talent prize to Outsiders Division, as best emerging company at this edition.  

MBFWMadrid 2018 was once again the platform chosen by major brands such as Mercedes-Benz, L'Oreal Paris and Samsung, to reward the new and outstanding designers of Spanish fashion.

With the sponsorship of L’Oréal Paris, Jorge Vázquez was voted best established designer, Afrodita Dorado best model, and Agatha Ruiz de la Prada best beauty look, at an awards ceremony presented by Sara Carbonero.

Furthermore, MBFWMadrid presented an off programme which included the talk given by the prestigious journalist Jessica Michault, aimed at designers taking part in the fashion show, on the importance of digitalisation in fashion to boost business and the internationalisation of its brands.

Tribute to the journalist Jesus María Montes-Fernández, celebrating his 25 years in the fashion industry supporting Spanish design and helping spread the Spanish brand throughout the world. More than 40 Spanish designers attended this famous professional's silver jubilee in the business.