We need to think outside the box when it comes to gifting fathers.

A cushion championing Dad for his special place in our hearts could be a good choice as a Father's Day gift.
"Reserved for Dad" cushion from British Heart Foundation.

According to a recent study commissioned by Photobox, more than half of dads (51 percent) complain Mother’s Day is a much bigger deal than Father’s Day in the UK, with a massive 78 percent claiming mums get much more of a fuss made of them on special occasions.

Would a Tie & Apron appeal to dads? Do we want them to work or to relax on Father's Day?
Andres Labi of Estonia, Designer/CEO of Tie & Apron was modelling one of his latest creations at Pulse London
in May 2018.  Content Editor Lucia Carpio was intrigued and tried on another of his creations.  BBQ on Father's Day?

So it comes as no surprise that the majority of fathers (54 percent) responded in the study say that they feel taken for granted by their children, with as many as one in three saying no fuss whatsoever is made for them for birthdays, Christmas or Father’s Day.

And when we do remember to give them gifts, the nation’s dads get some of the most undesirable gifts from their own children.  Items like novelty socks, Y-Fronts, cans of deodorant, hair dye and EVEN verruca cream have been named as some of the WORST presents British dads have ever received, along with book tokens, grass seeds, cans of WD-40 and bottles of shampoo, out of date vouchers, garden spades and football shirts for the wrong club.

Yoda Best Dad T-shirt from M&Co
should appeal to the family Star Wars No.1 fan.

One in three of the 2,000 dads polled, admitted that when they do receive presents, they are more often than not, deeply disappointed.

The study, revealed that the average British mum has £31 splashed out on her on Mother’s Day, while, if we do remember to buy dad a present, it is never worth more than £25, according to the poll.

And this is in spite of the fact modern dads spend countless hours ferrying their kids around, helping them with their homework, handing out pocket money and doing grocery shopping, according to the research.

However, despite the family favouritism, 41 percent of dads admitted mum probably deserves to receive more of a fuss and better gifts on their special day.   A further 70 percent of dads wouldn’t dream of telling their kids they didn’t like their gifts.

Rory Scott, spokesman for Photobox commented "We wanted to shine a light on the gifts that British families give and receive, and were shocked to see how many dads feel undervalued on Father’s Day, and the number of truly awful Father’s Day gifts that have been given to British dads. 

"While it’s clear that many believe mums should get the better presents on their big day, we at Photobox think that it is important to celebrate dads, and so taking the time to think about something they might really like, such as a personalised gift, is so worth it.  Let’s make dads feel special on 17th June.”

The WORST presents British dads have been given, according to a recent Photobox study:-
Verruca Cream
Y-Fronts
Novelty Socks
Shower Gel
Shampoo
A Torch
Gardening Gloves
A Beer Tankard
Book Token
Grass Seeds
Gift Voucher for a DIY Store
A Can of Deodorant
A Can of WD-40
Novelty Tie
Boxer Shorts
Football Shirt for the wrong club
Car Shampoo
A Garden Spade
A Carving Set
Hair Dye
Gym Memberships
Oven Gloves
A Chopping Board
Out of Date Vouchers
Cosmetic Surgery