If you have a head for heights, you will like MCM's new unisex ready-to-wear collection with ample references to air-based sports.
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MCM Fashion Show Spring/Summer 2019 during the 94th Pitti Immagine Uomo on June 13, 2018 in Florence, Italy.
(Photo by Vincenzo Lombardo/Getty Images for MCM) |
The
MCM German brand well known for its heritage leather goods and travel accessories has debuted its first full ready-to-wear and accessories collection as part of the prestigious 94th Pitti Uomo show in Florence, Italy.
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| Photo by Elisabetta Villa/Getty Images for MCM |
Designed by a newly appointed in-house team, the
Spring/Summer 2019 Luft Collection features an all-encompassing men’s and women’s ready-to-wear collection along with the signature backpacks, leather goods, eyewear and footwear to present itself as a lifestyle brand, a natural progression since the German label was founded in Munich 1976.
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| Photo by Elisabetta Villa/Getty Images for MCM |
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| Photo by Elisabetta Villa/Getty Images for MCM |
Designed for the 21st-Century Global Nomad, the multi-functional, modular and genderless collection allows the wearer to move and travel freely 24/7, whether that is cross-city or country-to-country.
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| Photo by Elisabetta Villa/Getty Images for MCM |
Look for references from air-based sports such as parachuting and skydiving, complete with crash helmets, mixing with hardware, harnesses and heavy duty zips.
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| Photo by Elisabetta Villa/Getty Images for MCM |
The SS19 unisex collection is youthful and utilitarian, designed with both statement and functionality in mind and presented via a powerful and immersive show.
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| Photo by Vincenzo Lombardo/Getty Images for MCM |
Guests experienced a multi-sensory runway show that took them on a journey through the clouds.
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| Photo by Vincenzo Lombardo/Getty Images for MCM |
As primarily a luxury travel goods and accessories brand. MCM is today defined with a contemporary aesthetic attitude focusing on functional innovation through the use of cutting edge techniques.
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| Photo by Elisabetta Villa/Getty Images for MCM |
Today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. The driving force behind MCM centres on revolutionizing classic design with futuristic materials.
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Photo by Elisabetta Villa/Getty Images for MCM
MCM x Pitti Uomo Presentation Credits: Creative Direction: Andrew Tomlinson; Music: Frederic Sanchez; Hair: Larry King; Make Up: Jenny Combs; Styling: David Bradshaw; Show Production: Karla Otto |
Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. Appealing to the Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries. This is New School Luxury, says the brand.
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| Photo by Elisabetta Villa/Getty Images for MCM |
Appealing to an international fan base,
MCM is currently sold in 500 stores in 39 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo.
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