boohoo.com exclusive launch of new co-designed collection with Paris Hilton

Photo by Marc Piasecki/Getty Images for boohoo

Trendy fashion e-tailer boohoo.com hosted an exclusive launch event on 26th June 2018, to celebrate the launch of their new co-designed collection with Paris Hilton, including a DJ set by Paris herself and a live performance by Ja Rule!

The party held at Le Marois, in Paris, served as the ultimate Paris Hilton-themed party, inspired by a few of the icon’s favorite things and cultural moments that defined the turn of the century.

The famous heiress has created a capsule collection of 70 pieces inspired from the 2000’s trends.
The boohoo x Paris Hilton collection references a range of iconic trends the pioneer started back in the early 2000s.

Photo by Marc Piasecki/Getty Images for boohoo

Taking note from the product aesthetic, the event saw Paris Hilton arriving in a pink convertible and hit the turntables for a DJ set to get the party in full swing. Immediately following, American rapper Ja Rule performed live. Additional notable attendees included Norman Thavaud, Malika Menard, Slimane, Rayane Bensetti Tony Saint Laurent, Brahim Zaibat, Singuila and more.  Guests enjoyed custom pink cocktails, a pink room, and a candy bar !

Paris Hilton co-designed a 70 piece collection, including a range of ready-to-wear and swim that recreate her favorite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”. The product retails for under £35.

Earlier in the year, the British fashion fashion e-tailer unveiled stellar full-year results - pre-tax profits jumped 40% to £43m in the year to February 28, while sales rocketed 97% to £580m, driven by an “exceptional performance” at PrettyLittleThing, which boohoo acquired just over a year ago, that generated revenues of £181m – up 228% year-on-year.   Its active customer base more than doubled to three million in its début year as high profile celebrity associations drove traffic to the site and the company expanded internationally.