Wednesday 20 June 2018

‘RD x California Girls’ debut Collection from the Rocket Dog

Casual footwear brand Rocket Dog has launched a collaboration collection with LA celebrity stylist Chloe Bartoli.  ‘RD x California Girls’ Collection is designed to extend the Rocket Dog brand and ethos of Forever-California-Cool, with an influential millennial twist.

Chloe Bartoli has taken Rocket Dog's classic 'Big Top' platform sandal and added a rock n roll vibe to it.  

“I am beyond excited to collaborate with Rocket Dog! Growing up, if you didn’t have a pair of Rockets Dogs’ in high school, you were definitely not part of the cool crowd.  I decided to make my collection a little bit more masculine than what they generally design! Instead of designing pieces that were more on the feminine side like Rocket Dog‘s classic platform sandal, I decided to take the platform and add a more rock ‘n’ roll/punk vibe to the collection.” says Chloe Bartoli.

 With each collection debut under the ‘RD x California Girls’ umbrella, Rocket Dog partners with a new visionary from the fashion world, which Chloe Bartoli perfectly exemplifies as their debut collaborator.

The new Rocket Dog collection offers a perpetually fresh range, that is targeted to maintain interest and excitement among the Gen Z and millennial customer.

“The collection will pulse fresh micro-trends, direct from the runway, mixing in inspiration from the millennial web and the streets. It is very important that the styles are varied for universal wear across geographic regions, while attracting new millennials and Gen-Zers along with Rocket Dog loyalists. Everyone loves California cool. It is a universal love.” says Cathy Taylor, CEO of Millennial Brands.
Rocket Dog gained popularity in the ‘90s for its trendsetting platform sandals and stacked footwear, and now emerges with this new collection perfectly timed to the re-emergence of this resurrected fashion era and footwear statement.
Images: Rocket Dog

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