Textiles & Fashion Trade Fair: Première Vision Paris reports a "Solid edition" this February

Première Vision Paris concluded its three-day show on February 8th 2024 at the Parc des Expositions at Paris Nord Villepinte reporting "a solid edition fueled by a dynamic fashion industry undergoing a total transformation".  The organisers also announced that the next edition will take place July 2 - 4, 2024.

This February, the show welcomed 30,340 visitors from 125 countries to discover the Spring-Summer 25 collections of the 1,200 international exhibitors, including 73 newcomers (spinners, weavers, tanners, textile designers, makers of accessories and components, garment manufacturers), from 42 countries including Italy, France, Spain, Korea, Japan, the UK and more.

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Organisers pride themselves on their ability to provide trade visitors inspiration, ideas and networking opportunities to build future collections of ready-to-wear, accessories (fashion jewellery and leather goods) and footwear.   The diversity of exhibitors on offer also created a dynamic setting focusing on new ideas, trends, business and the future, underlining the show’s reputation as the global hub for the creative fashion industry.

The exhibitor selection committee brought together experts from Première Vision with industry manufacturers and buyers, thus playing a crucial role in maintaining a cohesive, high-quality offer that reflects the diversity of the market, from broad distribution to luxury, and assures brands that only the most relevant and innovative exhibitors are part of the event.  Each year, the selection committee approves around 30% of new applications.

There were five Fashion Forums where the latest developments were highlighted and showcased  strategically in spaces for both networking and sharing ideas, Industry professionals were treated to discoveries and the latest breakthroughs and innovations chosen by the Première Vision fashion team. 

These areas offered visitors a cutting-edge experience set amidst the latest new products, allowing buyers to immerse themselves in a rich season, find solutions for their collections and explore sustainable and technical innovations. 

Launched at this year’s show were multilingual audio guides (in French, English, Italian, Korean, Japanese and Chinese) to help enhance the visitors' experience.

Utilising four main exhibition halls, there were eight Universes servicing the various creative fashion markets, under the following categories Yarns (yarns and fibers), Fabrics (textiles), Designs (textile designs and motifs), Accessories (accessories and components), Manufacturing (fashion manufacturing), Smart Creation (technical and technological innovations, sustainable materials) and Leather (materials and accessories), as well as the Maison d’Exceptions (exclusive technical and crafted know-how).

In Maison d’Exceptions, an exclusive part of the fair for technical and crafted know-how showcasing exceptional creations that bridge tradition and innovation, visitors have the opportunity to meet artisans and skillful crafts professionals.  

This section was particularly interesting for those seeking a new level of luxury for their collections.  As the luxury segment is expected to generate the biggest share of economic profit for fashion companies in 2024, according to a recent report The State of Fashion in 2024 by management consultancy McKinsey. 

While companies have been challenged by the tough economic environment, the segment is forecast to grow globally by 3 to 5 percent, compared with 5 to 7 percent in 2023, as consumers rein in spending after a post-pandemic surge. 

Another highlight this season was a new "leather hub" for trade visitors to explore the future of the leather industry.      

A new section, "360° Leather: From Farm to Tech", was designated to complement the tanners, to provide professionals in leather industry to meet and exchange views on the new challenges facing the industry

The Deadstock area and the latest developments in the "A Better Way" programme gave focus to responsible sourcing and unused materials.  Participants included industry experts Adapta and Nona Source and, for the first time, L’Atelier des Matières. In addition, a special area dedicated to deadstock from PV Paris exhibitors were featured in the show.  

The aim of the programme - ‘a better way’ - was to decode and showcase exhibitors’ efforts and investments designed to promote a more responsible fashion industry.  This segment has been expanded to include two new show universes.  Manufacturing and Smart Materials will thus be joining Fabrics, Yarns and Leather, which are already integrated into the program.

Also on the schedule were seminars to understand and decipher SS25 trends and more than 30 conferences featuring expert speakers on the challenges facing the industry and its future were scheduled. Themes included:- 

• How to combine profitability and eco-responsibility by reusing materials?

• How are sourcing strategies adapting to the new fashion landscape?

• How to tailor climate action in the EU fashion industry?

• Toxic dyes: consequences for human health and ways to protect against them

• Lingerie: coming trends & innovations

• Accessories for Summer 2025, the comeback of the 90s!

Meanwhile, Première Vision as a long-standing partner of the Hyères International Festival of Fashion, Photography and Accessories, set aside in this February 24 edition a dedicated space for Igor Dieryck, winner of the Grand Prix du Jury Mode 2023. 

Igor Dieryck's winning collection at the 
2023 Hyères International Festival of Fashion, Photography and Accessories
Photo: Premiere Vision Paris

The space showcased the young designer’s winning collection Yessir! - collection, an inspiring reflection on the role played by hotel staff, which challenges uniform norms to create a new, more contemporary interpretation.

Also visiting Première Vision Paris this February were the 10 finalists of the current year’s competition to the show, who took the opportunity to source materials from a selection of volunteer exhibitors - whom Première Vision will once again support and commit - to create the collections they will present at the next 39th edition of the Hyères Festival that will take place from October 10 to 13 October 2024.  In line with its ongoing support for young designers, Première Vision, for the first time, offered a programme specially targeted to enthusiastic fashion students wishing to learn more about the world of creative fashion. 

The next edition of Première Vision Paris will take place July 2 - 4, 2024.

Photos taken at Première Vision Paris, February 2024 edition by Lucia Carpio.