Trade show: Scoop fashion fair delivered a triumphant Spring/Summer 24 season

SCOOP premium contemporary fashion and lifestyle trade show, held from July 16 - 18 2023, greeted fashion buyers with a Moroccan-infuenced theme for its open and airy interiors decor, making use to great effect of the natural light that filled the West hall of Olympia London in Kensington.

Celebrating a triumphant Spring/Summer 24 season, the show offered an edit of over 250 contemporary womenswear, menswear, accessory and lifestyle collections exclusively curated by the show’s Creative Director and Founder, Karen Radley.  Designers commented on the incredible atmosphere, and styling of the event as well as the strength of the retailers attending.

Organisers reported the show was buzzing with buyers from across the country and internationally including teams from Fenwick, Selfridges, Harvey Nichols, Liberty, Galleries Lafayette, Anthropologie, Le Bon Marche, John Lewis, Hoopers, Macbees, Cavells, The Dressing Room, Aisling Maher, Anne Furbank, Collen and Clare, Jules B, Chatterton and many more. 

Cecile Massabie and Catherine Gomez from Paris retailer Galeries Lafayette said, “The curation of the show was lovely! We loved how the collections were styled and mixed, it was a beautiful environment. We especially liked Siamese Dreams, Agua Bendita and Scarlett Poppies. Louise Misha was a really interesting collection.” 

Julie Dennis from Jules Boutique commented, “This is the best show yet! We found some great new designers and I’m happy to say that I placed orders with 3 new collections as well as the designers that I always do. The show had a great atmosphere and we actually preferred it to the Saatchi Gallery. It felt really airy and spacious and easier to see new brands.” 

Angie Lou from Angie Lou Boutique said, “It's always beautiful and so enjoyable to come to Scoop. I managed to find Lola Casademunt by Maite and I wanted to mix up footwear in store so was pleased to find designer Lemon Jelly and lovely Espadrilles by Castana.” 

Johanne Taylor from Wild Orchard added, “We had a great Scoop, found a new brand and placed orders with existing. With so many of our brands being in one place it has made our buying trip so much more productive.” 

Exhibiting fashion brands were equally complimentary of the show this season.

Florence Chandler-Lee from International Designer Fashion Agency, Studio Thirteen showcased collections from TreBarraBi, Pearl & Caviar, Maurizo Mykonos and more and said, “Scoop is the hotspot for UK buyers, who travel from all over the country and beyond to be here.  Everyone we wanted to see has come and it has been a very successful show for us.  We love the space and the signature Scoop ambience and feel it sets the scene for our collections.” 

Nicola Orme Co-Founder and Designer of Queens of Archive said, “We are showing at Scoop for the first time this season. We were attracted to the show because of the retailers they welcome, the other brands that are showcasing here - it is all very premium, and the feedback we have heard from other designers.  We‘ve been turning heads all show, and the reaction to our collection has truly blown me away. We have been inundated with new business and coming to Scoop has absolutely been the right decision for us.” 

Jens Kvorning, Head of Internationalisation at SMV Danmark commented on the 16 Danish collections showcasing at Scoop this season, “We have been bringing Danish fashion collections to Scoop for 6 years and have always had a great experience at the show.  The designers this season love the venue, how open and easy it is for the visiting retailers.  They have all had a successful show and met with many new retailers.” 

Marika Drakakis from Traffic People said, “This is our first time showing at Scoop and I love the whole atmosphere and environment.  We have seen all the retailers we expected to see, and opened a lot of new accounts as well as made many more appointments for the showroom.  We have dressed some of the girls welcoming guests to Scoop and I think this has attracted attention to us and our collection!” 

Amanda Connock Founder of Connock London said, “We have been coming to Scoop for eight years now!  We do it every season and we always come back.  We started coming to Scoop to find independent boutiques to stock our collection and we love seeing so many of those stores every season.  For many we have become their signature scent, our product works so well in these stores and doesn’t distract from fashion collections. Scoop is different from everything else that we do, and it really works for us!  The quality of buyers is unmatched and our position right at the entrance this season has meant that we have met everyone that has walked through the door!” 

Wendy Dunne Founder of Lilly Pilly said, “Coming all the way from Australia we did a lot of research to ensure we would be at the right show.  All the feedback we had on Scoop reassured us on the premium designers, the aesthetic of the show and the quality of the retailers.  I am really excited by the leads I have made, and I will definitely want to return next season.” 

Panos Papanderou from Monochrome added, “I go to Paris, Milan and Miami and I can honestly say Scoop is the best show!  The details are beautiful and the music, you don’t see it anywhere else!” 

Scoop’s exclusive showcase also included inspirational collections from Marches Rosa, Saint Armont, Agua Bendita, Huit8, Siamese Dreams, Hanro, Chie Mihara, HIGH, Mes Demoiselles, Transit, Lola Casademunt by Maite, D.A.T.E, Louise Misha, Yerse, Mos Mosh and many more.

Commenting on the success, founder Karen Radley said: “We are closing doors on what has been a truly ‘Exceptional’ season! I have loved seeing buyers reactions to our Moroccan wonderland and the collections and also hearing from our designers how successful the event has been for them.”

All photos by Lucia Carpio