Trade fair: Romanian designer brands return to Pure London July 16 - 18 2023

Romanian fashion, textiles, footwear and jewellery industries have been making their mark on the international fashion scene due to its rich history of high quality craftsmanship, and their knack for blending traditional and contemporary influences.  In recent years, the country's industries and designers have gained recognition for their innovation and workmanship, contributing immensely to the country's economy. 

HAMZA

Now Pure London, the trade fair for fashion to take place July 16-18 2023 at Olympia Kensington, will once again see a delegation of Romanian companies participating, under the auspices of the Romanian Contemporary Jewellery Association (FRDVA).

Organisers say the Romanian delegation consists of 24 fashion, footwear and jewellery brands, including Bizar Concept, Carolina D, CHIC, Nissa, Desire Avenue, Maoro, Concept Nature, Ginette, HAIART, Hamza, Inga Valerie, Fena, Leonard Collection, Les Waves, Mark-Off, Monarh, MYSIMPLICATED, Narru, Diana Cojocaru, Nissa, Paisi, Papucei, Colloris and Stada Boutique.   

HAIART from Romania

Ligia Stan President of the FRDVA says, “2015 was the first-year Romanian fashion designers attended (the) international fashion exhibition Pure London. And since then, it has been quite a journey!  

"The UK market has always been attractive for the Romanian fashion designers who have been exhibiting in Paris, New York, Dubai, Shanghai, Amsterdam and all around the world and it was about time they entered the UK market.  The UK market has a steady growth every year, provides consistent revenue and most important once you have managed to form a customer base, they will more than likely become loyal customers. Even since our first exhibition at Pure London we have had success because Romanian designers are very creative, have cutting edge design products, fair prices and consistency and Pure London was the perfect place to show this to the world.”

Representing the diversity of the Romanian fashion industry Pure London will host sustainable luxury fashion brand Hamza with a collection crafted from organic cotton utilizing sustainable production. Chic by Vali Cioban will present a dramatic collection with its roots in costume design for the Opera. 

LEE WAVES

HAIART is known for its an eye-catching jewellery collection made from brightly coloured leather, while Diana Cojocaru's porcelain jewellery is sculptural, inspired by nature and beautifully feminine.

Les Waves swimwear is dedicated to surfing, using mainly recycled materials and is "effortlessly cool."   

Designed and produced in the North-East of Romania, Papucei celebrates the region’s expertise in footwear with high quality shoes steeped in style. 

MONARH

Gloria Sandrucci, Event Director at Pure London says, “I am thrilled that Pure London continue to partner with The Romanian Contemporary Jewellery Association to showcase the creativity and expertise of Romanian design. The length of the partnership is testament to the talent and appeal that Romanian designs have in the UK market, and we are confident that July will be another successful show for them and our visiting buyers.”

All images from Pure London, to take place in Kensington Olympia in London, 16-18 July 2023.