The international textiles and fashion trade fair Première Vision Paris, which took place July 4 to 6 2023 in Paris at Parc des Expositions in Villepinte, north of the French capital, stayed true to its promise and presented "a better way" new programme designed to support the creative fashion industry and to help the international industry make an ecological transition and be better equipped to meet evolving sourcing needs.
As the international market place is increasingly driven by the transition to sustainability, coupled with regulatory changes that comes with adaptation strategies, trade buyers, suppliers and manufacturers are facing new challenges caused by the impact of the pandemic on global consumer habits, and their clothing consumption, and the implications of the geopolitical and economic crisis.
Organisers reported a successful second July edition of Première Vision Paris, registering 25,117 trade visitors (including 17,317 visitors from 95 countries outside France); an increase of 7% over the July 2022 show. In total 1,315 exhibitors (10% more than the July 2022 event) showcased their Autumn-Winter 24-25 collections.
PV Paris presented Five thematic Forums on new products and innovations, covering Inspiration, Sourcing Solutions, Accessories, Leather and Designs. The forums were designed to assist trade visitors find inspiration, to exchange ideas and build their new collections of ready-to-wear, accessories (fashion jewelry, leather goods) and footwear for the Autumn-Winter 24-25 season.
Ideal places to meet and share ideas, the 5 forums with their striking displays attracted industry professionals in search of new and innovative products, including: environmentally-friendly faux furs in natural cotton or wool fibers, and cotton-mohair blends on a woven base; embroideries with luxurious effects that morphed into jewel-fabrics; cut yarn jacquards with XXL motifs in dazzling hues, with livelier sheens and doubly-shiny gilded aspects; leathers with treatments applied in gradients, for colour full of variation and textures from smooth to velvety; and accessories where precious materials are worked together in a muted white - a tribute to luxury craftsmanship, combining refined embroideries and delicate feathers.
There were 30 conferences held in a newly created area noted as the PV HUB, which welcomed more than 65 guest speakers including Gildas Minvielle (Director of the Economic Observatory at the Institut Français de la Mode), Romain Brabo (Co-founder and CEO of Nona Source), Linda Bulic (Innovation Analyst at Fashion for Goods), Pauline Godd (Program Manager at TrusTrace) and Vincent Grégoire (Director of consumer trends and insights at NellyRodi).
Such is the global reach of the fair that 10 guided tours of the Forums were organised, conducted in a multitude of languages (French, English, German, Italian, Japanese, Chinese and Korean).
Gilles Lasbordes, Directeur Général de Première Vision, commented: "While 2022 was a year of recovery for the creative fashion industry, 2023 was marked by a still unstable global economy impacting the entire sector, with consumer spending under pressure, a weakened mid-range and inflation. Despite all this, Première Vision Paris - celebrating its 50th anniversary this year - continues to play a driving and unifying role, attracting 25,117 visitors, 70% of them international. This edition confirms the gradual - but tangible - return of visitors from Asia, from China in particular. "
Since the February 2023 edition, Première Vision has offered a trail dedicated to deadstocks on its Marketplace. In the July show, this trail was expanded and new specialized partners joined the show aisles, giving brands the opportunity to source creative upcycled materials, and suppliers the chance to resell their stocks from past collections.
The fair's ‘a better way’ initiative was in effect the sustainable programme for more transparent sourcing, providing buyers and brands better information and concrete solutions in terms of sustainable sourcing and production.
It highlights exhibitors’ sustainable initiatives through simple, clear pictograms displayed directly on the stands of this season’s 290 participants. The ‘a better way’ program will be launched at PV Denim at its next edition in Milan this 22 and 23 November 2023, and will be continued at Première Vision Paris in February 2024.
The vast array of fabric exhibits were presented on vertical or flat displays, on hangers, and organised according to qualities, fibre contents, and market sectors and end uses, in the forums found in different halls, often provided with descriptive headings and labels, with informative descriptions to accompany the fabrics allowing visitors to learn more about new developments and innovations.
Upcoming Première Vision events this year include:
Première Vision New York - 18 & 19 July 2023
Center 415, New York, USA
Fashion Rendez-Vous Première Vision - 13 & 14 September 2023
Grand Palais Éphémère, Paris
Première Vision Shenzhen - 20 & 22 September 2023
Shenzhen World Exhibition & Convention Center
Denim Première Vision - 22 & 23 November 2023
Superstudio Più, Milan
Blossom Première Vision - 13 & 14 December 2023
Carreau du Temple, Paris
The next Première Vision Paris will take place at Parc des Expositions February 6 to 8 2024.
All photos by Lucia Carpio.
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