LONDON show ROOMS partners with TRANOÏ for its return to Paris Men's Fashion Week

LONDON show ROOMS is collaborating with Paris Fashion Week trade show partner TRANOÏ MEN (the fashion forward trade salon much favoured by international buyers and editors) for its return to Paris Fashion Week in January 2023, reports the British Fashion Council.  

The showroom will run from Thursday 19th – Sunday 22nd January, hosting 17 menswear designers at the iconic Garage Amelot in the Marais district, in Paris.

The partnership between LONDON show ROOMS and TRANOÏ MEN allows emerging British designers the opportunity to showcase their brands to a leading audience of international press and buyers. 

Designers taking part in LONDON show ROOMS this season are:

ABIGAIL AJOBI | ADAM JONES | ANDREJ GRONAU | CARLOTA BARRERA

CHARLIE CONSTANTINOU | CHLOE NARDIN | DERRICK | FLORIAN WOWRETZKO

HELEN KIRKUM | HOUSE OF JAFFA | JEKEUN | LAUGESEN | LOCI | LULA LAORA

LYPH | MILES GEORGE DANIEL | TORON

Since 2008, the BFC’s LONDON show ROOMS has provided a unique opportunity for British designers to promote themselves outside of London in a pop-up showroom that sits as part of the BFC's support and mentoring scheme.

In an interview with FashionNetwork.com, BFC chief executive Caroline Rush said, "We are so proud of the creative talent that London is known for and to be able to bolster fresh perspectives and promote sustainable British designers in an overseas showroom environment. 

"The pop-up showroom is a strategic element of the BFC’s support and mentoring scheme. Selling in a showroom environment is a unique opportunity for buyers and designers to meet in person and this personal exchange is truly what sets our showrooms apart. It is a brilliant occasion for designers to network with buyers and provides invaluable exposure to industry insiders, who have previously seized the occasion to headhunt promising designers. Further, designers can promote their brand identity and integrate personalised feedback from professionals, which then inform both their future artistic and commercial decisions."

Access to TRANOÏ MEN is exclusively reserved to buyers, press and fashion industry professionals.  To register for accreditation, click HERE.