Tuesday, 31 January 2023

Harrods going all dotty celebrating the Louis Vuitton x Yayoi Kusama partnership

Louis Vuitton's latest collaboration with Yayoi Kusama has taken over London's Harrods department store in the French lugguage and fashion house's latest and third campaign with the Japanese contemporary artist.

Sporting a giant 15-metre four-storey-high giant replica of the artist installed outside the Knightsbridge landmark, the whole store appears to have been "dot-painted" by the artist herself.  

The shop windows meanwhile feature merchandise from the curated capsule collection, conceived under the creative direction of Nicolas Ghesquiere.




Two pop-up boutiques have opened: one is shining a spotlight on LV's iconic monogram accessories and ready-to-wear apparel, ornamented with Kusama's signature dotty motifs, while the other featuring an experiential space with claw machines (so shoppers can win some stickers), a photo booth and on-brand treats. 



The Louis Vuitton x Yayoi Kusama Harrods experience continues until February 12 2023.

All photos by Lucia Carpio

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