The LYCRA Company collaborates with Browzwear

The LYCRA Company, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel and personal care industries, has partnered with Browzwear that will provide designers using VStitcher and Lotta, the pioneering platforms for 3D fashion design, the ability to quickly and easily develop products incorporating fabrics containing LYCRA, LYCRA T400, and COOLMAX fibres.

The Browzwear platform enables designers to visualize how garments made with LYCRA fibre
offer a comfortable, lasting fit that will move with the wearer.

The partnership with Browzwear is the latest element of a multifaceted digital transformation that The LYCRA Company began last year with the launch of the LYCRA ONE customer portal, an online marketplace connecting brands, retailers, and garment makers to a global network of partner mills in a virtual capacity. 

The expansion of The LYCRA Company’s digital infrastructure is enabling new forms of engagement with its global customer base, and online platforms, like Browzwear, demonstrate the differentiation and sources of innovation that The LYCRA Company is helping bring to its customers across the apparel value chain. 

With the true-to-life visualizations made possible with Browzwear's innovative software, the industry's leading 3D software for apparel design and development, designers can digitally create activewear, denim, swimwear, ready-to-wear, and intimate apparel fashions using fabrics showcased in the LYCRA Brand Materials Library. The Browzwear platform enables designers to visualize how garments made with LYCRA fibre offer a comfortable, lasting fit that will move with the wearer.

All the materials with digital versions in the LYCRA Brand Materials Library can be sourced directly from one of 15 global mills initially featured on Browzwear. These materials have been tested and certified by The LYCRA Company, ensuring they contain the company’s authentic fibres that are designed to meet consumer needs for comfort, fit and ease of movement. In addition, The LYCRA Company will continue to work with Browzwear to add new resources to the materials library as they become available, further enhancing the digital design capabilities.