Premiere Vision Paris's new summer edition in July welcomed 23,000 visitors
From July 4 to 8, Première Vision Paris, the premium trade event for all sectors of the textile and garment industry, presented its first early edition dedicated to the Fall-Winter 2023-24 collections: a physical show at the Parc des Expositions, Paris Nord Villepinte (July 5–7), complemented by a digital show accessible online during the same week (July 4 - 8).
This edition was historically held in September, and organisers are optimistic they will be able to build on its success with the new summer schedule, in tune with the evolving cycles of the fashion industry, as well as meeting the needs of manufacturers,
Organisers say this calendar change has won the market’s approval, registering a 32% growth in the creative offer (when compared to the September 2021 event), welcoming the return of international visitors. The industry’s reinforced commitment to eco-responsibility issues addressed by Première Vision also confirmed the event’s strategic choices.
The physical edition, which attracted 23,377 visitors (+37% vs. the hybrid event of September 2021 and +10% vs. February 2022), underlines the positive momentum of the event, with a solid turnout, especially on its first day, despite rail and air strikes, and despite a call for telecommuting issued by the SNCF (France’s national railway) to its users.
“We are pleased to have finally been able to respond to market demand with a new agenda that has been brought forward by two months. The creativity of our offer, the energy of our visitors, the return of distant markets, the challenge of eco-responsibility, and the success of the new services we offer are all strong and encouraging signs that we are able to sustain our activity despite the current context,” confirms Gilles Lasbordes, General Manager of Première Vision.
With international attendance at 69%, and a notable return of the United States and Korea, respectively in the Top 10 and Top 15 positions, international buyers turned out to discover the ultra-premium collections of 1,200 exhibitors. This growing creative offer (+32% vs. September 2021 and +10% vs. February 2022) also had a strong international dimension, with exhibitors coming mostly from Europe—with Italy in the lead, followed by France, the United Kingdom, Spain, Portugal, and Germany…—as well as from the Mediterranean basin—Turkey, Morocco, Tunisia…—and from Asia—Japan, Korea, India.
 |
| Photos courtesy of PV Paris |
In a context where, in addition to the still latent health crisis, we now face an unstable international situation related to the war in Ukraine, which affects all markets in terms of business and industrial factors (rising raw material prices, supply difficulties, logistics, etc.), this growth both in attendance and offer around a brand new calendar reflects the fashion industry’s solid confidence in the Première Vision Paris show, contends the organisers.
Texworld Paris group of fairs reported successful July 2022 edition, welcoming international buyers
Meanwhile, Texworld Paris group of fairs, held for the first time in July rather than September under a new rescheduling plan, recorded a 29% increase in trade visitors and marking the return of international professionals from the textile and finished product industries, registering some 3,700 buyers to the Parc des Expositions in Le Bourget in the French capital.
.jpg)
In additional to French buyers, other trade visitors had come from Spain, the UK and Italy, followed by Turkey, Germany, the Netherlands and the US.
The organisers at Messe Frankfurt France also announced that the next edition will take place from 6 to 8 February 2023 at the same venue, when the fairs will be expected to return to their original format, while the summer trade shows, to take place from 3 to 5 July 2023, will be held for the first time at Porte de Versailles, south Paris.
.jpg)
“This new edition, offered in the summer rather than in September, shows that manufacturers have been able to anticipate and prepare themselves to adapt to buyers' expectations," emphasised Frédéric Bougeard, President of Messe Frankfurt France. He added that it also confirmed that a new step has been taken towards a return to the original formats of our shows, which we hope to be able to offer in February and then in July 2023.
The group of fairs held from 4 - 6 July 2022 included Apparel Sourcing, Avantex, Leatherworld as well as the textile fair Texworld Paris, presented more than 400 exhibitors.
.jpg)
They welcomed the return of exhibitors from China with 140 companies, India (60) and Korea (41), and from Turkey with 100 exhibitors.
Organisers said exhibitors were generally satisfied with the turnout at the fairs. For one, weaver Kohinoor Mills from Pakistan, which offers high-quality menswear cotton fabrics at Texworld, revealed it had been a very active show for them company, having made several important contracts.
The Indian embroiderer Veekay International was able to meet buyers from nations not usually present at European trade fairs, such as Kosovo, Nigeria or Ghana, who placed orders for local markets.
At Apparel Sourcing, exhibitors also reported making positive impression with numerous contacts, including first-time participant children's clothing manufacturer Raj Krupa Textiles, and womenswear company Smash Creations.
Of the 140 companies representing China, some 45 were grouped together in the Source In China area, a platform run by agents from Foursource - the digital partner of Messe Frankfurt France - and Chinese experts.
Buyers welcomed the relevance and clarity of the merchandising efforts on offer in this area, which was once again set up this year by the Texworld Evolution Paris team. Some fifteen Chinese garment manufacturers were able to present complete white label collections designed for the European markets, presented on models during the China Fashion Walk shows.
Visitors were also able to experience the metaverse at the stand of Texpertise Network, the textile expertise network of the Messe Frankfurt Group. Equipped with virtual reality headsets, they were able to discover the possibilities of organizing virtual and hybrid events, meetings and product showcases that metaverse and augmented reality allow.
Meanwhile organisers announced the Avantex Fashion Pitch prize was awarded this year to the start-up Redonner, which offers a digital solution to enable fashion brands to direct the flow of unused clothing and textiles towards the French sorting and recycling sector.
The winner was selected by a jury of experts, which included Kristina Dimitrova (Interlaced), Franck Delpal (IFM Paris) and Maxime Coupez (Nelly Rodi).
No comments:
Post a Comment