Sport News: Tom Daley Launches Knitting-Inspired Swimwear Collection with Adidas

Tom Daley modeling his new adidas swimming trunks

British Olympic diving star Tom Daley is making waves in fashion following his retirement from the sport after clinching his fifth Olympic medal at Paris 2024. The British icon has turned his post-diving focus to a series of fashion-forward projects — the latest being a bold new swimwear collection with long-time collaborator adidas.

The four-piece collection, which debuted this week, is a vibrant blend of Daley’s distinctive personal style and his passion for knitting — a craft he picked up during the Tokyo 2020 Olympics and has since transformed into a creative movement. The range includes an adjustable thin-strap swimsuit, a two-piece bikini, swimming trunks, and 5-inch swim shorts — each infused with retro, knit-inspired graphic patterns co-designed by Daley and the adidas design team.

Available in a mix of colour palettes — including Lucid Blue and Ruby Red, Lucid Pink and Powder Teal — the line delivers both eye-catching style and high-performance functionality. The swimsuit, bikini, and trunks are crafted using adidas’ Infinitex fabric, engineered for durability against chlorine and salt water, while the swim shorts feature quick-dry technology for all-day comfort.

Tom Daley, champion diver and collection designer, said: “I wanted this collection to be fun, expressive and allow people to celebrate their individuality. Whether it’s competing, training, exercising, or playing - the water is a space for everyone. My love of knitting is well-publicized, but I hope everyone will agree that we have used that design inspiration, to create a unique fashion-forward look, that people will feel equally confident wearing in and out of the water” 

The collection is now available via adidas.co.uk and select retailers.

The collaboration marks the latest in a growing list of fashion ventures for Daley. He recently became an ambassador for Woolmark, launching a pastel-toned knit kit in partnership with UK yarn manufacturer Laxtons. The kit includes exclusive patterns for a jumper, vest, and hat under his brand Made With Love — a knitting and crocheting movement he founded after discovering a supportive community through the craft.

In addition, Daley is set to host The Game of Wool, a televised competition series filmed in rural Scotland, where 10 creatives will battle it out to become the UK’s first TV knitting champion.

Earlier this year, Tom Daley also partnered with London-based fashion retailer Reiss to launch an exclusive unisex capsule collection in celebration of Pride 2025. The limited-edition line blends Daley’s love for knitting and crochet with his Olympic heritage and Reiss’ design aesthetic. Drawing inspiration from themes of love, pride, and water, the collection celebrates identity and self-expression. In a show of solidarity and support, all profits from the collaboration are being donated to LGBTQ+ charity Rainbow Railroad.

From Olympic podiums to the fashion world, Tom Daley continues to redefine what it means to be a modern sporting icon.

All photos from adidas

The LYCRA Company collaborates with Browzwear

The LYCRA Company, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel and personal care industries, has partnered with Browzwear that will provide designers using VStitcher and Lotta, the pioneering platforms for 3D fashion design, the ability to quickly and easily develop products incorporating fabrics containing LYCRA, LYCRA T400, and COOLMAX fibres.

The Browzwear platform enables designers to visualize how garments made with LYCRA fibre
offer a comfortable, lasting fit that will move with the wearer.

The partnership with Browzwear is the latest element of a multifaceted digital transformation that The LYCRA Company began last year with the launch of the LYCRA ONE customer portal, an online marketplace connecting brands, retailers, and garment makers to a global network of partner mills in a virtual capacity. 

The expansion of The LYCRA Company’s digital infrastructure is enabling new forms of engagement with its global customer base, and online platforms, like Browzwear, demonstrate the differentiation and sources of innovation that The LYCRA Company is helping bring to its customers across the apparel value chain. 

With the true-to-life visualizations made possible with Browzwear's innovative software, the industry's leading 3D software for apparel design and development, designers can digitally create activewear, denim, swimwear, ready-to-wear, and intimate apparel fashions using fabrics showcased in the LYCRA Brand Materials Library. The Browzwear platform enables designers to visualize how garments made with LYCRA fibre offer a comfortable, lasting fit that will move with the wearer.

All the materials with digital versions in the LYCRA Brand Materials Library can be sourced directly from one of 15 global mills initially featured on Browzwear. These materials have been tested and certified by The LYCRA Company, ensuring they contain the company’s authentic fibres that are designed to meet consumer needs for comfort, fit and ease of movement. In addition, The LYCRA Company will continue to work with Browzwear to add new resources to the materials library as they become available, further enhancing the digital design capabilities.

FatFace launches new Sustainable Swimwear range this summer

Just the answers for this heatwave we are having in the UK and much of Europe, if you  can get away to somewhere nice to take a dip and keep cool.  And they are kind to our planet too. 

UK multi-chain retailer FatFace has launched an eco-friendly swimwear range made from recycled fibres.

The printed and colourful swimwear - designed to flatter the wearer from pool side to the beach - are produced  using a special fibre from Korean company Hyosung. 

Its MIPAN® regen fibre is made from recycled nylon  which significantly reduces energy consumption.

MIPAN® regen is a reclaimed nylon yarn made by recycling pre-consumer waste, an eco-friendly product that has acquired CONTROL UNION's Global Recycle Standard (GRS) certification.  

MIPAN® regen is one of Hyosung’s portfolio of sustainable nylon, polyester fibres, energy saving products to meet the consumer’s need for multi-functional and eco friendly clothing.

FatFace presently has more than 200 stores and a fast growing e-commerce website to serve domestic as well as international markets.

All photos from FatFace/Hyosung.

Luxury swimwear brands showcased at Prestige Yacht & Jet Show in London

On a warm summery evening in London in early May, there was glamour in the air at Old Billingsgate Market where the London Yacht, Jet and Prestige Car Show took place.

Fase di Moda 

A selection of luxury swimwear brands was the highlight of a runway show organised by Prestige Fashion, a partnership between Irina Dobbs (UFFR) and Joseph Bachman of Calico.

Playing on a James Bond theme throughout the three-day event, there was a fashion show with 12 designers and 20 glamorous models, and concluded on the last day with a presentation by Irina Dobbs’ Fase di Moda collection in collaboration with Jane Taylor, a milliner of the Royal Family and a favourite designer of the Duchess of Cambridge. 

Fase di Moda swimwear and Jane Taylor hat.

The presentation continued the James Bond theme at St. Katherine’s Dock on the ‘Spirit 54’ yacht “Soufriere” from the James Bond film “Casino Royale”.  

Fase di Moda swimwear and Jane Taylor hats.

As for the catwalk show, after opening with a ballet performance, the Prestige Fashion event showcased brands that came from various parts of the world.

To kick off the show was Fase di Moda's swimwear from their Horoscope collection (above right and left), with images of Zodiac signs and swimwear incrusted with semi-precious birthstones and matching pareos.
Other brands that followed included the swimwear brand AMOIRAI (shown below) which featured their sophisticated cut-out fullsuits in sophisticated black and marine blue.

Meanwhile PGM Fashion from Singapore featured vibrant-coloured bikinis and bold prints on briefs, bandeaus, halters and push-up tops.  

Kompliquѐ showed an elegant collection in classic black.  

Their swimwear and matching cover-ups were embellished with Swarovski crystals and 18-karat gold pieces.

Founders of the Prestige Catwalk Show, Joseph Bachman and Irina Dobbs commented, “Our aim is to collaborate with great brands from around the world to showcase their designs. ”

All photos: Prestige Fashion