Saturday, 10 July 2021

London Fashion Week presented by Clearpay to run in September 2021 as a physical-digital hybrid

London Fashion Week will run from Friday 17th to Tuesday 21st September as a physical-digital hybrid. Announcing a provisional line-up of 105 designers, British Fashion Council said the schedule will combine both physical and digital activation from designers including Molly Goddard, Rejina Pyo, Nicholas Daley, Simone Rocha, Feng Chen Wang and Vivienne Westwood. The digital platform will host 69 digital activations with an additional 95 designers activating their profiles off schedule. The 41 physical activations will take the form of catwalks, presentations and appointment listings across the city, as well as 9 morning and evening in-person events.

JW Anderson SS21

The LFW digital platform, is the Official Digital Hub and will be freely accessible to everyone.

Temperley London 
The September event will incorporate catwalk shows, presentations, appointments, events, digital content and activations throughout London.  The dynamic schedule will include events and activations in partnership with key retailers, cultural institutions, and businesses.  A full schedule of activities and how to get involved will be announced later in the summer.

In partnership with its Principal Partner Clearpay, London Fashion Week will celebrate the reopening of London by relaunching a City-Wide Celebration programme across the capital, making the best of British fashion accessible to consumers, supporting retail to get back on its feet and opening access to new audiences and communities, according to the British Fashion Council.


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