The 2nd Edition of Digital Denim Week by DENIM PREMIÈRE VISION is taking place online from JULY 5 to 9, 2021

Following the successful inaugural Digital Denim Week held last November by Denim Première Vision, organisers were hoping to be able to stage a physical event in Milan this year which was planned for May 25 and 26.  However that didn't happen due to the ongoing Covid-19 developments.

Now for the Autumn Winter 22-23 season, the teams have decided to renew the successful experience of the last edition by hosting an entirely online event on the Première Vision single website incorporating all the shows and the Marketplace - Denim Première Vision, which takes place from July 5 to 9.

The DIGITAL DENIM WEEK allows virtual visitors to dive into the heart of the season's decodings - including trends, the latest product developments and new collection materials, and participate in  targeted discussions by select key players and experts of the textile industry, along with a program of conferences and masterclasses to address the industry's new challenges.

According to Fabio Adami Dalla Val, the Show Manager of DENIM PREMIÈRE VISION, DIGITAL DENIM WEEK is a meeting place for the international denim community.  Highlights will include the material collections of a curated list of companies, know-hows and the latest technological and creative innovations proposed for Autumn Winter 22-23 from the most innovative movers and shakers in the global creative-denim industry, including weavers, garment makers/laundries/finishers, accessory makers and technology developers, representing Italy, Turkey, Spain, Pakistan, India, Tunisia, Bangladesh, United Arab Emirates and more.   All talks, seminars and vides are available on the show’s website.

On schedule is DENIM Autumn/Winter 22-23 fashion seminars due to take place on Tuesday 6 July at 11 am and on Thursday 8 July at 2 pm.  These seminars hosted by Manon Mangin, Head of Fashion Products at Première Vision will cover new trends, products and ecological developments in terms of yarns, materials, accessories and finished products.  

Ms Mangin will also host DENIM SPECIAL ‘LIVE SOURCING’ scheduled also on  Monday 5 July at 2 pm on the show’s social media platforms.

There will be a programme of presentations to watch online on the Denim Première Vision website:

Two Smart Talks on the challenges facing the industry in terms of sustainable development, is to be led by Giusy Bettoni, sustainable development consultant for Première Vision.

Also a mini fashion series called E-MOTION IN-MOTION featuring four video episodes produced by Denim Première Vision and FLMRS Studios to dive into the denim ecosystem and discover fashion places where you can find inspiration through the eyes of four designers in Paris, Amsterdam, Berlin and Florence.

Episode 1 : Paris – Earl Pickens on Monday 5 July at 12 pm

Episode 2 : Amsterdam - Jonathan Christopher on Tuesday 6 July at 12 pm. 

Episode 3 : Berlin - Andrea Bonfini on Wednesday 7 July at 12 pm 

Episode 4 : Florence - Andrea Grossi on Thursday 8 July at 12 pm

On Wednesday 7 July at 2 pm is SMART TALK 1 : FASHION, WHAT’S NEXT? in which host, Ms Giusy Bettoni, CEO & Founder of C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy)  will be speaking to experts Carlo Capasa, President of the Camera Nazionale della Moda Italiana and Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode.  

They will be looking at a new generation of values where health, ethics, transparency regarding company behavior and environmental impact are key. Opportunities are also emerging and the European textile system is fully prepared to face a new era where responsible innovation and a circular economy approach are core values. Spearheading this forward-looking era of change are two industry pillars: Carlo Capasa, President of the Camera Nazionale della Moda Italiana (the Italian Chamber of Fashion), and Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode.

Then on Thursday 8 July at 11 am is SMART TALK 2 : BANKERS, INVESTORS AND CONSUMERS TELL BRANDS: “GO GREEN OR GO HOME”.  Here Host Ms Bettoni, CEO & Founder of C.L.A.S.S. will discuss with Sébastien Thevoux-Chabuel, Head of ESG about how fashion and luxury brands are ramping up their sustainability efforts and access the risks that impact on their value and reputations.

Simultaneouslty, an international offer can be found on the Première Vision Marketplace, with a highly efficient interactive digital catalog to facilitate both product presentation and buyers’ sourcing.  This is a valuable marketplace for exhibitors to quickly upload on-line their collections and materials to their e-shops, without any limit to the number of products, and the ability to create private catalogs for special customers.

As for buyers, the marketplace allows them the ability to easily select, pin, sample and order products from an expanded and optimized range of functions and features to boost networking through the site, thus helping fashion brands and suppliers to strengthen their interactions, discussions and generate business.  This provides the tools for efficient customer/supplier link-ups, thus improving direct contact and remote business interactions, including the launch of video conferencing appointments via the video-call features of WhatsApp and Facebook Messenger, to personalize meetings and making it easy to present material collections.

Visitors to the Marketplace will find more immersive multimedia links to company profiles to energize the presentation of each exhibitor’s business activity, with information about company contacts, know-hows, specificities, etc. - illustrated by images, texts or videos, and the ability to highlight specific product information via photos or videos.