London Fashion Week September 2020 takes place from Thursday 17th to Tuesday 22nd September 2020 as a gender neutral show and includes both digital activations on londonfashionweek.co.uk and physical events, following Government guidelines on social distancing.
The LFW digital platform, launched in June, continues to serve as the Official Digital Hub and will be freely accessible to everyone, industry professionals and global fashion consumers alike. This platform will host exclusive multimedia content from designers and brand partners, enabling collaboration and bringing together fashion, culture and technology.
This season, the schedule has been split into three sections and includes brands showing digitally, physically or both.
More than 80 designers including 40 womenswear, 15 menswear, 20 menswear & womenswear and 5 accessories brands are showcased. There will be a total of 50 digital only activations, 21 physical and digital, 7 physical only and 3 designers who will activate through a physical evening event only.
Now more than ever, the British Fashion Council acknowledges the necessity to look at the future of LFW and the opportunity to drive change, collaborate and innovate in ways that will establish long-term benefits, develop new sustainable business models and boost the industry’s economic and social power. The British Fashion Industry faces enormous challenges due to the impact of COVID-19 and the BFC keeps on calling on Government to support a sector which in 2019 contributed £35 billion to the UK economy and employs over 890,000 people (Oxford Economics, 2020).
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