Premiere Vision Paris' first Digital Show deemed a success . London's Textile Forum is postponed to 2021.

Just when you think it’s safe to go back into the water, the UK Government announces new Covid restrictions which means all exhibitions in the country have been "paused" again probably until next spring at the earliest.  Thus it is not surprising to learn that London’s Textile Forum cannot take place this October, the first time in 18 years that it is postponed.

Meanwhile Première Vision Paris which was held September 15 and 16 as a Digital Show is deemed a success by its organisers, saying the global creative fashion industry were able to come together on its online Marketplace to develop their trading activities, exchange ideas, get inspired and create their autumn/winter 2021-22 collections.  In total some 43,000 products from 1,675 suppliers representing 43 countries were featured online, attracting  19,500 unique visitors from nearly 120 countries, according to the organisers, testifying to the accelerating pace of digitization in the fashion industry.

"This digitization has been strengthening in recent months, a development Première Vision has supported since the launch of its Marketplace in September 2018, and now further contributes to with the DIGITAL SHOW and its dedicated tools and services," they stated.

Organisers said they have been expanding their services and added features on Marketplace since mid-March, allowing "exhibitors" to freely integrate their collections into their e-shops with no limit on the number of products presented, and no obligations in terms of commitment or duration.

Première Vision had the foresight to launch its Marketplace in September 2018 as an additional digital platform to the physical show, which has proven now to be a valuable initiative for the international trading community in these challenging times.  

The Digital Show has featured an interactive catalog, with activated client/supplier contact tools,; an enhanced content to decode seasonal trends to help professionals build collections; as well as a series of digital talks under the banne "The Futures of Fashion" which was participated by 3,635 international professionals sharing ideas and information regarding the industry’s coming challenges.

While the DIGITAL SHOW will remain active on the Première Vision Marketplace throughout the season, the traffic and activity seen on its opening two days demonstrate how clearly this event meets the industry’s new and evolving needs, enabling international fashion industry professionals to continue interacting and developing their business despite the reigning economic and health uncertainty. 

Gilles Lasbordes, Première Vision General Manager, said: 

“The performance of this first digital event are very encouraging and highly instructive. We salute the commitment and reactivity of the industry, which mobilized around the virtual show while reminding us of the importance of the physical experience. See you next February for a spring-summer 22 edition which is already shaping up to be a hybrid show.”

Première Vision reaffirms its omni-channel strategy, strengthening the synergies between its physical and digital events, as the way forward.  The physical event, Première Vision Paris is a lively, inspiring event vital to the creative process and to engaging professionals with each other in understand the season’s new material.  It also acts as a catalyst for the in-person meetings essential to developing and solidifying client/supplier relationships.  Coexisting is the online event on its Marketplace, the DIGITAL SHOW, regarded as an indispensable way to promote the visibility of the exhibitors’ offer to a broader target of international buyers during and beyond the actual show dates.