Pitti Uomo, the Italian trade show for menswear has joined
the fate of Pitti Bimbo and Pitti Filati by the same organiser Pitti Immagine,
has announced its cancellation to this year’s summer event. It will next take place in January 2021.
The organisers said although they have originally moved the summer edition of the menswear show in Florence from August to September 2 – 4, it was in the end not feasible to host the
event this year due to lack of participants and lingering difficulties faced by
the industry due to the Covid-19 pandemic.
Pitti Immagine’s board of directors now have decided to
concentrate their effort on the shows’ digital version, Pitti Connect, set to
go live between the end of June and the beginning of July.
“It's much more than a virtual showroom,” said the General
Manager of Pitti Immagine, Agostino Poletto, as reported in Fashion Network. “It
is a sophisticated networking and marketing tool that will enable exhibitors to
boost their visibility with tens of thousands of recognised buyers, to activate
targeted, certified commercial contacts, receive support in their order
management process, and stage live events and presentations.” He adds that Pitti Connect “will showcase
collections and products by theme, will promote emerging talents, stimulate
debate on the hottest current issues, and feature collaborations and
partnerships with the media and other fashion industry players.”
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